The CEO's Bookshelf

A Listmania! list by "ruth683"
 
The Business of Brands
1.  The Business of Brands by Jon Miller
The list author says:
  "The best CEOs understand that business strategy and brand strategy are the same thing. This is a great book on driving business value through the brand – companies that take this seriously will have a"
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Good To Great: Why Some Companies Make the Leap... and Others Don't
2.  Good To Great: Why Some Companies Make the Leap... and Others Don't by Jim Collins
The list author says:
  "Simple yet brilliant – what’s the difference between good companies and great ones?"
£14.29   Used & New from: £5.09
4.6 out of 5 stars  See all reviews (64 customer reviews)
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Marketing as Strategy: Understanding The CEO's Agenda for Driving Growth and Innovation
3.  Marketing as Strategy: Understanding The CEO's Agenda for Driving Growth and Innovation by Nirmalya Kumar
The list author says:
  "A good companion to the Business of Brands, above, but not quite as insightful or thorough"
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Leading Change
4.  Leading Change by John P Kotter
The list author says:
  "Classic, case-based guide to organizational change."
£14.40   Used & New from: £10.32
4.6 out of 5 stars  See all reviews (25 customer reviews)
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The Welch Way: 24 Lessons from the World's Greatest CEO (McGraw-Hill Professional Education Series)
5.  The Welch Way: 24 Lessons from the World's Greatest CEO (McGraw-Hill Professional Education Series) by Jeffrey A. Krames
The list author says:
  "The best of many books on the CEO’s CEO."
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Boo Hoo: A Dot Com Story
6.  Boo Hoo: A Dot Com Story by Ernst Malmsten
The list author says:
  "Hilarious and highly readable account of the greatest dotcom f*ck-up of them all"
£6.59   Used & New from: £0.01
4.3 out of 5 stars  See all reviews (57 customer reviews)
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Funky Business (Financial Times Series)
7.  Funky Business (Financial Times Series) by Kjell Nordstrom
The list author says:
  "Upbeat (slightly wacky) and thought-provoking look at the challenges facing business in an over-supplied world"
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3.6 out of 5 stars  See all reviews (27 customer reviews) | 1 customer discussion
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Monkey Business
8.  Monkey Business by John Rolfe
The list author says:
  "Most CEOs need to deal with investment bankers at some point – this book is a hilarious insight into their world"
Used & New from: £2.71
4.0 out of 5 stars  See all reviews (12 customer reviews)
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The Magic of Thinking Big
9.  The Magic of Thinking Big by David J. Schwartz
The list author says:
  "If you’re brash and unashamedly ambitious, you probably need to read this book. If you’re not, you probably need to read this book."
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The Hungry Spirit: New Thinking for a New World: Beyond Capitalism - A Quest for Purpose in the Modern World
10.  The Hungry Spirit: New Thinking for a New World: Beyond Capitalism - A Quest for Purpose in the Modern World by Charles Handy
The list author says:
  "What’s the point of it all? The most effective leaders have passionate answers to this question – this book is real philosophy for business"
£6.74   Used & New from: £0.01
3.2 out of 5 stars  See all reviews (4 customer reviews)
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Author
"ruth683"
Qualifications: Bschool student
Last updated: 03/12/2004
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