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The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed [Kindle Edition]

Dave Wooldridge , Michael Schneider
5.0 out of 5 stars  See all reviews (2 customer reviews)

Kindle Price: £15.54 includes VAT* & free wireless delivery via Amazon Whispernet
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Book Description

The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a “gold rush” for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.

The Business of iPhone and iPad App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!

What you’ll learn

  • Analyze your ideas and competition, and identify your audience to evaluate sales potential.
  • Protect your business and intellectual property and avoid potential legal hassles.
  • Transform your iOS app into a powerful marketing tool.
  • Build synergy with in-app cross-promotion and social media, and Apple’s Game Center.
  • Utilize revenue-generating business models such as in-app advertising and In-App Purchase. Includes extensive coverage of the iAd framework and the Store Kit API.
  • Improve usability and implement effective testing.
  • Create a pre-release buzz online with Twitter, Facebook, blogs, and a dedicated website.
  • Successfully navigate the App Store submission process.
  • Execute a post-release marketing strategy with press releases, app reviews, promotional sales and giveaways.

Who this book is for

This book is for any developer looking to build a successful business selling iPhone, iPod touch, and iPad apps in Apple’s iTunes App Store.

Table of Contents

  1. Seeing the Big Picture in a Crowded App Store Marketplace
  2. Doing Your Homework: Analyzing iOS App Ideas and Performing Competitive Research
  3. Protecting Your Intellectual Property
  4. Your iOS App Is Your Most Powerful Marketing Tool
  5. Social Inception: Promoting Your Apps Within Apps
  6. Money for Nothing: When It Pays to Be Free
  7. Monetizing Free Apps with iAd and Other In-App Advertising Opportunities
  8. Exploring the Freemium Model with In-App Purchase
  9. Testing and Usability: Putting Your Best Foot Forward
  10. Get the Party Started! Creating a Prerelease Buzz
  11. Keys to the Kingdom: The App Store Submission Process
  12. Increasing Awareness for Your iOS App
  13. Online Resources for App Research and Marketing

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Product Description

About the Author

As the founder of Electric Butterfly, strongDave Wooldridge/strong has been developing award-winning web sites and software for 15 years. When he's not creating Mac and iPhone apps, he can be found writing. Dave is the author of emThe Business of iPhone App Development: Making and Marketing Apps that Succeed/em and has written numerous articles for leading tech publications, including a monthly software marketing column for emMacTech Magazine/em. Follow Dave on Twitter @ebutterfly.

Product details

  • Format: Kindle Edition
  • File Size: 5169 KB
  • Print Length: 480 pages
  • Publisher: Apress; 2 edition (25 Mar. 2011)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
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  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: #402,244 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars Excellent guide to getting Apps ready for the Store 14 Sept. 2012
Format:Paperback|Verified Purchase
Somebody recommended this book to me, and it's been super.
If you're thinking about writing an iOS app and getting it to the App store, this book appears to cover everything you NEED to know (including code where needed) to navigate the rather complex process, but also loads of things you OUGHT to know, such as thinking about marketing, competition, web-sides, intellectual property etc.
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2 of 3 people found the following review helpful
5.0 out of 5 stars Very good book. 20 Sept. 2012
This is a very good book and has really helped my iPhone app to succeed. I just hope that it doesn't become to popular as it really does have a huge impact.
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Most Helpful Customer Reviews on (beta) 4.6 out of 5 stars  18 reviews
26 of 27 people found the following review helpful
5.0 out of 5 stars Most valuable book on my shelf 20 April 2011
By B. Hobbart - Published on
As an independent developer I came across the first edition of this book while browsing Barnes and Noble. It seemed like something I should read, although like most developers the thought of devoting time to learning about best business and marketing practices was about as exciting as washing socks. Consequently I barely looked at the book as it gathered dust on my shelf. Fortunately this updated and expanded edition came along just before I embarked on my first serious paid app development project. The first 8 pages alone made it clear to me how much more there is to developing and selling a successful iOS app than I would ever have imagined. I figured if I developed a great app and did some cursory marketing via forums, blogs etc that from there word of mouth would get the rest of the job done for me. I was wrong. WAY wrong.

This book should be considered a must-have for any iOS dev - independent or otherwise. It takes you from pre-development planning (that's right - you've already missed some opportunities if you have blindly begun development without considering some of the tips provided here) through intellectual property protection, in-app social marketing, pricing strategies, advertising etc. to app submission, release and ongoing marketing. The content of this book not only helps you to market your app but it also informs your design decisions so that your app helps to sell itself. Yes - there is additional work required beyond the coding we prefer to focus on, but it is this additional effort that enables us to take advantage of all that hard work creating our apps. Buy this book and read it before your project begins. It will open your eyes and undoubtedly help you succeed.
14 of 14 people found the following review helpful
5.0 out of 5 stars Absolutely Outstanding! 9 May 2011
By Business Guy - Published on
This is by far the most comprehensive and detailed book available on the business aspects of iOS app development. I have been developing for the App Store since its inception and currently run one of the most successful independent development studios on the App Store. If there's one thing we've learned during our App Store journey, it's that the little decisions you make about how to market, promote, and upsell your products make a huge difference in how much success you achieve.

Dave Wooldridge and Michael Schneider do a great job distilling many of the best practices for marketing and selling iOS apps. They take the time to discuss the different options available and evaluate the pros and cons of each option. Each discussion is illustrated through screenshots from actual apps and anecdotes from the developers that made them.

This is definitely the most useful book I have on my iOS bookshelf and should be required reading for every iOS developer who is serious about making money on the App Store!
11 of 11 people found the following review helpful
5.0 out of 5 stars Absolute must have book for IOS developers 4 April 2011
By arytbk - Published on
It is a well known fact that marketing is as important (or more) as programming to bring success to any high tech project. This applies to IOS applications, and most of us developers have a hard time investing enough time and energy (and sometimes money) in marketing.
This book will:
- Explain and persuade of the importance of a marketing plan for any IOS app
- Show the step by step REAL WORLD process to give a real chance to a new application
- Provide links to almost every possible websites and resources needed
- Provide source code example when marketing becomes part of the implementation (such as Ads or in-app purchases).
I have read a few books on IOS marketing and this is by far the best, it is not only extensive and complete but most important, clear and simple. It is even a pleasure to read (which is not common for such books!).
I have purchased dozens of books (both technical and marketing) and this is one of the very few that I consider as essentials.
11 of 11 people found the following review helpful
5.0 out of 5 stars Required reading _before_ your code your app. 21 April 2011
By Mark Johnson - Published on
This is a fantastic book, required reading before you ever start developing a mobile app. It will help you think about making something that you are able to sell, and then it walks you through how to present and promote your apps. There's lots of good pragmatic coverage about the realities of making money with apps, and lots of great case studies and examples drawn from real apps.
4 of 4 people found the following review helpful
5.0 out of 5 stars A MUST read 6 Dec. 2011
By Giovanni Dienstmann - Published on
This book is absolutely essential for all iOS developers, specially for freelancers and small teams, as it deals with all the subjects that are essential for creating and marketing a succesful app, but it is something we would otherwise learn the hard way.
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