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The Business of iPhone App Development: Making and Marketing Apps that Succeed
 
 

The Business of iPhone App Development: Making and Marketing Apps that Succeed [Kindle Edition]

Dave Wooldridge , Michael Schneider

Print List Price: £19.99
Kindle Price: £16.47 includes VAT* & free wireless delivery via Amazon Whispernet
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Product Description

Product Description

The phenomenal success of the iPhone and the iPod touch has ushered in a “gold rush” for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.

The Business of iPhone App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iPhone app creators—perfect for independent developers on shoestring budgets. Although there are a few iPhone app marketing books on the horizon, they appear to tackle the subject from purely a marketer’s perspective. What makes this book unique is that it was written by developers for developers, showing you not only what to do, but also how to do it, complete with time-saving resources and ready-to-use code examples. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!

What you'll learn

  • Transform your iPhone app into a powerful marketing tool with easy-to-use concepts and code examples.
  • Analyze your ideas, research the competition, and identify your audience to evaluate sales potential.
  • Protect your business and intellectual property and avoid potential legal hassles.
  • Utilize several revenue-generating business models such as in-app advertising, affiliate programs, and In-App Purchase. Includes an extensive chapter on tapping into the Store Kit API.
  • Build synergy with in-app cross-promotion and social networking.
  • Improve usability and implement effective testing, plus a comprehensive walkthrough of provisioning and ad hoc distribution.
  • Create a pre-release buzz online with Twitter, Facebook, blogs, and a dedicated web site promoting your iPhone app.
  • Successfully navigate the App Store submission process.
  • Execute a post-release marketing strategy by crafting effective press releases, soliciting app reviews, and leveraging the power of promotional sales and giveaways.

Who this books is for

This book is for any developer looking to build a successful business selling iPhone and iPod touch apps in Apple’s iTunes App Store. All the code examples included in this book can be downloaded from http://iphonebusinessbook.com/

About the Author

As the founder of Electric Butterfly, Dave Wooldridge has been developing award-winning web sites and software for 15 years. When he's not creating Mac and iPhone apps, he can be found writing. Dave is the author of The Business of iPhone App Development: Making and Marketing Apps that Succeed and has written numerous articles for leading tech publications, including a monthly software marketing column for MacTech Magazine. Follow Dave at Twitter.com/ebutterfly

Product details

  • Format: Kindle Edition
  • File Size: 7109 KB
  • Print Length: 408 pages
  • Publisher: Apress; 1 edition (17 Mar 2010)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B003U890QO
  • Text-to-Speech: Enabled
  • X-Ray:
  • Amazon Bestsellers Rank: #740,299 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.5 out of 5 stars  17 reviews
12 of 13 people found the following review helpful
5.0 out of 5 stars Much-needed, comprehensive insight into the business of mobile 3 Mar 2010
By An Amazon Customer - Published on Amazon.com
Format:Paperback
In order to get a jump on this a few weeks ahead of print, I got the e-book version direct from Apress.

And what a treasure trove of great ideas & resources it is! Anyone interested in the business side of doing iPhone apps (and indeed, mobile apps in general) will find a lot of valuable info here.

In fact, this has to be one of the most comprehensive surveys of information & hard-won wisdom in the entire mobile sector (and much of this knowledge could certainly be applied to other platforms as well).

The author(s) cover an array of different topics, including:
- doing effective market research
- a great section on intellectual property and legal issues
- user interface design tips
- pricing strategies and case studies of different business models
- methods of distribution
- how to write an effective press release
- savvy marketing via web, blogs, Facebook, Twitter, et al
- and more ...

Moreover, they've have mapped out the chapters to correspond very logically into Planning / Development / Release phases ... and most importantly, the content consistently exudes experience and insight.

So, bottom line: I'd say this title is a no-brainer for anyone serious about doing business in the still-nascent -- and largely uncharted -- mobile space.

And as for me, I'm especially looking forward to perusing this little gem even more ... on my shiny new iPad. :)

Sweet!

~~~

Apress has created a number of great titles in just the past year or so, and if this is any indication of what's to come, they'll continue to be a preferred vendor for this kind of informative content.
13 of 15 people found the following review helpful
2.0 out of 5 stars Outdated info 4 Nov 2010
By Branko Zabala - Published on Amazon.com
Format:Paperback
Pros:
Great information and tips on how to make and market your apps. It think the authors are right on the money and know what they are talking about.

Cons:
Reading the date of publication you might think that the book has updated information but it doesn't. It's like they wrote it back in 2008 and they published it after two years. You can't afford to take that long to publish a book (specially a tech book). Also, I skipped the the coding parts throughout the book, I think it should be either a programming book or a Business Book, not both.
1 of 1 people found the following review helpful
5.0 out of 5 stars Awesome book to jumpstart our idea 26 April 2011
By Nick Johnson - Published on Amazon.com
Format:Paperback|Verified Purchase
A friend of mine and I aren't developers, we are just two dudes with a good idea (so we think). I found this book on Amazon and took it with me on vacation to Cancun. Let me just say, I hate reading, I'd rather run a marathon (I'm 300lbs) than read on a consistent basis. I could not put this book down, it's got it all. It has all the basics to protect your idea, set up your idea, links and resources to get all your need materials from, what you need before you send for submittal, what you need to do to set up your website, what you do to market before the app releases, what you do to market after it releases, how to make money within your free app, how to price your paid app and so on and so forth. This book has hopefully jumpstarted my entrepreneural business career. THANK YOU!
1 of 1 people found the following review helpful
5.0 out of 5 stars Awesome technical and management resource 14 Oct 2010
By Roger D. Wickes - Published on Amazon.com
Format:Paperback|Verified Purchase
Great book for rounding out your apps. Practical, hands-on advice as well as textbook-style guidance and advice from someone who has been in the trenches. Very current too - Twitter/Facebook integration, in-app sales. Reading this has really given me ideas for how to extend my app and make it that much better. Actual code examples go a long way to making abstract ideas a reality. Thank you for writing this. As an Apress author myself, I appreciate the care and effort you put into this book.
1 of 1 people found the following review helpful
5.0 out of 5 stars We highly recommend the book! 24 May 2010
By Marco B. Miros - Published on Amazon.com
Format:Paperback
This book is a great read.

We as a company develop iPhone apps and we find that the information presented in this book is both informative and complete. The steps needed to get your application published and everything that leads to it are in this book. This has been a great tool for one of our new developers - a training material. It is full of information that would have taken a lot of time for any of our employees to impart on him. An absolute steal as far as the ROI is concerned.

Also, our apps are made for purpose of selling, but I really like the emphasis that Dave Wooldridge and Michael Schneider have placed on how to use applications as a marketing tool to get to additional sales. Just brilliant! We highly recommend the book!
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Popular Highlights

 (What's this?)
&quote;
Having a dedicated web site for your iPhone app is critical to its success. &quote;
Highlighted by 22 Kindle users
&quote;
The Mobclix web site should be a required destination for all iPhone developers. &quote;
Highlighted by 19 Kindle users
&quote;
If there is one thing that you take from this chapter, it should be to get an independent contractor agreement in place with anyone that you hire to create anything that will be incorporated into your app. This includes, coders, artists, and user interface designers. Everyone. &quote;
Highlighted by 18 Kindle users

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