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The Business Side of Creativity: The Complete Guide for Running a Graphic Design or Communications Business (Norton Professional Books for Architects & Designers)
 
 
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The Business Side of Creativity: The Complete Guide for Running a Graphic Design or Communications Business (Norton Professional Books for Architects & Designers) [Paperback]

Cameron Foote
5.0 out of 5 stars  See all reviews (4 customer reviews)

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Product details

  • Paperback: 432 pages
  • Publisher: W. W. Norton & Co.; New edition edition (3 July 2002)
  • Language English
  • ISBN-10: 039373093X
  • ISBN-13: 978-0393730937
  • Product Dimensions: 23.9 x 15.6 x 2.7 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 998,644 in Books (See Top 100 in Books)

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Product Description

Product Description

A comprehensive business companion for those just starting out or expanding operations in the design field. It covers getting launched to running a multi-person shop to retiring comfortably, and is aimed at freelance graphic designers, art directors, illustrators, copywriters.

From the Author

The most comprehensive source available.
The Business Side of Creativity was compiled over six years from the actual practices of thousands of self-employed graphic designers, copywriters and illustrators, and principals of design shops and agencies. It is by far the most comprehensive source of practical business information available for the creative entrepreneur. For more information please visit: http://www.creativebusiness.com. --This text refers to an out of print or unavailable edition of this title.

Inside This Book (Learn More)
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Starting one's own business has always been part of the American dream. Read the first page
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Most Helpful Customer Reviews
11 of 11 people found the following review helpful
By A Customer
Format:Hardcover
This book does not mix words in telling freelancers what to expect, how to survive, and how to make the buisness system work for them. This is a must for any serious self-employeed freelancer (illustrator, graphic designer, or copyrighter). Everything is covered: tax issues, buisness forms, organization, presentations, marketing, bookkeeping, and proper buisness manners.
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4 of 4 people found the following review helpful
By A Customer
Format:Hardcover
This book has quickly become the most dog-eared reference on my bookshelf. Foote dazzles with statistics that guide you through the labyrinth of running your own show. Often his advice works in the sense that you are learning how, when or why to do something based on other similar business' stories. I can't recommend this enough.
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3 of 3 people found the following review helpful
Great Book 3 Dec 2004
Format:Paperback
nothing to say other than a must for beginners same as experts 8-)
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