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The Business Side of Creativity: The Complete Guide for Running a Graphic Design or Communications Business (Norton Professional Books for Architects & Designers) Paperback – 3 Jul 2002

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Product details

  • Paperback: 432 pages
  • Publisher: W. W. Norton & Company; New edition edition (3 July 2002)
  • Language: English
  • ISBN-10: 039373093X
  • ISBN-13: 978-0393730937
  • Product Dimensions: 23.9 x 15.6 x 2.7 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 1,449,061 in Books (See Top 100 in Books)

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Product Description

From the Author

The most comprehensive source available.
The Business Side of Creativity was compiled over six years from the actual practices of thousands of self-employed graphic designers, copywriters and illustrators, and principals of design shops and agencies. It is by far the most comprehensive source of practical business information available for the creative entrepreneur. For more information please visit: http://www.creativebusiness.com. --This text refers to an out of print or unavailable edition of this title.

Inside This Book

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Starting one's own business has always been part of the American dream. Read the first page
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Most Helpful Customer Reviews

11 of 11 people found the following review helpful By A Customer on 16 Jun. 1998
Format: Hardcover
This book does not mix words in telling freelancers what to expect, how to survive, and how to make the buisness system work for them. This is a must for any serious self-employeed freelancer (illustrator, graphic designer, or copyrighter). Everything is covered: tax issues, buisness forms, organization, presentations, marketing, bookkeeping, and proper buisness manners.
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4 of 4 people found the following review helpful By A Customer on 18 July 1998
Format: Hardcover
This book has quickly become the most dog-eared reference on my bookshelf. Foote dazzles with statistics that guide you through the labyrinth of running your own show. Often his advice works in the sense that you are learning how, when or why to do something based on other similar business' stories. I can't recommend this enough.
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2 of 2 people found the following review helpful By A Customer on 19 July 1999
Format: Hardcover
I'm currently in school for graphics and I want to know my options before my school career is over and this book is doing a great job helping me evaluate freelancing options a few years after I graduate. Everything you wanted to ask is in this book and a lot you didn't think about. Just get the book.
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3 of 3 people found the following review helpful By Nader Hamandi on 3 Dec. 2004
Format: Paperback
nothing to say other than a must for beginners same as experts 8-)
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 21 reviews
51 of 52 people found the following review helpful
concise, thorough resource! 27 Oct. 1999
By A Customer - Published on Amazon.com
Format: Paperback
I am not even half-way through this book and I already realize it is one of the best books I've bought in the last five years! As a web designer looking to start my own business I am just devouring the pages which are full of wisdom based on experience.
This would be a great resource for anybody who owns their own business, wants to start a business, or wants to start freelancing. It also applies across disciplines: graphic design, illustration, writing, photography, web design, multimedia, etc.
This is not a fluffy book. Every page is a great resource. I cannot say enough good things about it! Buy it now!
26 of 26 people found the following review helpful
A must-have for anyone starting a freelance graphic business 30 Jan. 2001
By Amazon Customer - Published on Amazon.com
Format: Paperback
I had been running a web design business for about a year when I finally bought this book, and boy do I wish that I had had it when I started out -- I could have avoided so many problems.
Here are just a few of the topics this book explains about: legalities of starting a business, writing a business plan, how to write estimates and proposals (and even gives samples of both), how to bill, how to deal with troublesome clients, how to respond when clients question a price hike, how long to wait before taking action against a client who is delinquent in their bill, and what your resources are to extract final payment.
Definitely a must have for anyone looking into starting their own freelance graphic business -- I heartily recommend it!
24 of 24 people found the following review helpful
The one you mustn't do without 28 Jan. 2002
By C. Valenti - Published on Amazon.com
Format: Paperback Verified Purchase
Before I launched my freelance shop, I did a lot of research and read a lot of books. This one is by far, the best and most concise text of its kind. It starts with a general background of what it takes to start your own firm and gives you a few questions to consider before you commit. Though perhaps obvious, the questions are valid and the fact they are written in a book of this caliber gives one pause for serious introspection. From there, it only gets more useful. Absolutely everything you need to know is completely covered in a short, clear and concise fashion. Recently, Foote has released a new book entitled, The Creative Business Guide to Running a Graphic Design Business. One may consider it instead, depending on what type of shop they plan to start. Both are envaluable. If you are the creative type and find it painful to think pragmatically, you should not do without this.
20 of 20 people found the following review helpful
a book that GETS it! 29 May 2001
By wtc - Published on Amazon.com
Format: Paperback Verified Purchase
I've been bugging so many people over the past year about ALL the questions this book answers. It is just a frank no-nonsense book about what it takes to run a freelance biz.
The section on HOW TO sell your work to difficult non creative clients is worth it's weight in gold. All those "Addy" designs are wasted on the floor! So few people in the working "real" world have this skill to sell their own work.
The section on estimating and getting work is awesome! The cold facts about how much to charge per hour is enlightening!
THIS is the stuff they need to teach in school.
15 of 15 people found the following review helpful
I just bought this book -- AGAIN 21 Dec. 2000
By A Customer - Published on Amazon.com
Format: Paperback
Why? Because I left my first copy on the airplane. So honestly, I haven't read the entire book -- I skipped around. However, I didn't want to wait to write a review. What little I've read has been incredibly helpful. I've run a successful studio for 7 years, yet never had clear business practices. As a result, sometimes I would be unsure and quick to apologize for how I do business.
After reading only a few sections, I learned enough facts and got enough confirmation that my latest client relations have been way clearer and managed with more confidence. The formulas he gives are great guidelines. I no longer have to reinvent the wheel over and over again. He is very specific and thorough. For the first time ever, I have a firm grasp over my studio and where I want it to go. In fact, I just raised my rates and when a potential client asked me if I would consider a volume discount, I comfortably explained the efficiencies we bring to table and how he will be thrilled with the value of what we provide. I've never discussed money with such finesse and effectiveness.
Once the new copy arrives, both me and my partner will read it in it's entirety.
I hope the author writes a new edition. I would be curious what he would say about web design business practices specifically.
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