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The New Business Road Test: What Entrepreneurs and Executives Should Do Before Launching a Lean Start-up (Financial Times Series) [Paperback]

John Mullins
5.0 out of 5 stars  See all reviews (3 customer reviews)
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Book Description

3 Oct 2013 Financial Times Series

ROAD TEST YOUR IDEA BEFORE YOU WRITE YOUR LEAN START-UP

 

Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it?

 

No matter how talented you are or how much capital you have, if you’re pursuing a fundamentally flawed opportunity then you’re heading for failure.

 

So before you launch your lean start-up, take your idea for a test drive and make sure it has a fighting chance of working.

 

With an accompanying app, available on iTunes and Android, that will enable readers to easily capture their road test data - notes, interviews, photos or videos - while they are on the go.

 

www.newbusinessroadtest.com


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The New Business Road Test: What Entrepreneurs and Executives Should Do Before Launching a Lean Start-up (Financial Times Series) + Inventing Entrepreneurs: Technology Innovators and Their Entrepreneurial Journey (Prentice Hall Entrepreneurship)
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Product details

  • Paperback: 344 pages
  • Publisher: FT Publishing International; 4 edition (3 Oct 2013)
  • Language: English
  • ISBN-10: 129200374X
  • ISBN-13: 978-1292003740
  • Product Dimensions: 23.2 x 15.4 x 2 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 40,613 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

John Mullins is an Associate Professor of Management Practice in Entrepreneurship and Marketing at the London Business School. He earned his MBA at the Stanford Graduate School of Business and his Ph.D. at the University of Minnesota. An award-winning teacher and scholar, John brings to his teaching and research 20 years of executive experience in high-growth retailing firms including two ventures he founded and one he took public.

Since becoming a business school professor in 1992, John has published four books, numerous cases and more than 40 articles in a variety of outlets, including Harvard Business Review, the MIT Sloan Management Review, and The Wall Street Journal. His research has won national and international awards from the Marketing Science Institute, the American Marketing Association, and the Richard D. Irwin Foundation. He is a frequent speaker to audiences in entrepreneurship and venture capital.

John's trade book, The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan (3e, London: Prentice-Hall/FT 2010), is the definitive work on the assessment and shaping of market opportunities. His newest book, the critically acclaimed Getting to Plan B: Breaking Through to a Better Business Model (Boston: Harvard Business Press 2009), co-authored with Randy Komisar, a partner at the esteemed venture capital firm Kleiner Perkins Caufield & Byers in California, was named to "Best Books of 2009" lists by BusinessWeek and INC Magazine.

John has consulted with and done executive education on five continents for a variety of organizations both large and small, including Endeavor, Kenya Airways, Merck-Serono, Time Warner Communications, the European and African Venture Capital Associations, Pumpkin Ltd., the Young Presidents Organization, and the International Finance Corporation of The World Bank, among numerous others. He has served on the boards of fast-growing entrepreneurial companies in the United States, United Kingdom, Europe, and Asia.

Product Description

Review

."..shows how to road test ideas and opportunities before writing a business plan and improve the chances of winning both customers and capital" Business Monthly, July 03."..does provide a reality check for anyone poised to jump into a new venture without thinking. Readers will enjoy discovering the nuggets of wisdom embedded in the case studies." Financial Times, July 03""The New Business Road Test" is a great read: thought-provoking, and not 'business-lite' like so much entrepreneurial advice. It's also digestible for a manager in the thick of things, something many books overlook. The questions John Mullins asks are relevant to new ventures and existing businesses looking to move forward, and this book will help you do just that. " "Max Aitken Chief Executive, Ratio One "

From the Back Cover

 

 

‘Mullins has hit the nail on the head. I wish this book had been given to every entrepreneur who appeared before me on Dragons’ Den.’

Doug Richard, founder of School for Startups

 

 

ROAD TEST YOUR IDEA BEFORE YOU LAUNCH YOUR LEAN START-UP

 

Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it?

 

No matter how talented you are or how much capital you have, if you’re pursuing a fundamentally flawed opportunity then you’re heading for failure.

 

So before you launch your lean start-up, take your idea for a test drive and make sure it has a fighting chance of working.

 

With an accompanying app, available on iTunes and Android.

 

 

www.newbusinessroadtest.com


Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
5.0 out of 5 stars Very interesting reading 27 Mar 2014
By SB
Format:Paperback|Verified Purchase
Very interesting book. A must read for anybody that is looking to start a business or that is already in business and wants to open a new one. Great for entrepreneurs, MBA, students and consultants.
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Format:Kindle Edition|Verified Purchase
While there are many books on valuing a business opportunity, this one take a different perspective and provides a strategic framework for looking at opportunities holistically. For instance, it helps you think ahead about the opportunity and critical areas that you want to work on for evaluating and building the opportunity. Kindle edition is easy to read and I particularly like the toolkit/ checklists at the end that make it easier to implement the ideas.

Would recommend this book to entrepreneurs, VCs and anyone considering a new business opportunity
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5.0 out of 5 stars brilliant guidance for any entrepreneur 4 Aug 2014
Format:Kindle Edition|Verified Purchase
A great book, worth reading by any entrepreneur... Will save you time and money if it's going to be failed startup you pursue...
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Amazon.com: 5.0 out of 5 stars  1 review
5.0 out of 5 stars Thorough, great and easy to understand 27 April 2014
By Mark Henry - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
Great book. Seriously considered pivoting my opportunity a few times during the read. Great book with lots of great to-the-point examples.
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