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Product Description
Review
"Ideal for those who want to test the longevity of a business plan." The Entrepreneur, June 2010
"...offers a smart way to quickly assess what might and might not work. The distinction between markets and industries (the former is a collection of buyers, the latter of sellers) is typical of the quality of approach here". Director Magazine, July/August 2010
Product Description
Starting your own business is a daunting task. No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you’re pursuing a fundamentally flawed opportunity you’re heading for failure. So before spending time and money on a new enterprise it’s vital to know if your idea is actually going to work in practice. The New Business Road Test shows you how to avoid the obvious mistakes that everyone else makes.
The new edition of this best-selling book features:
• A new version of the 7 domains model.
• Updated case studies that reflect the changes that have happened in the last four years.
• Chapter 13 has been rewritten to make the Industry Analysis Checklist more understandable.
• A new author run companion website for readers to access extra information.
Inside This Book
(Learn More)
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Paperback
Very interesting and helpful book to make sure all main aspects of new business opportunity are covered. Before jumping into business creation I believe this book definitely provides a very good reality check, for example, if the business idea you plan to pursue is really for you, matches your aims and whether you have thought of all main aspects, such as future market and industry prospects, etc. The book also is very easy and pleasant to read and provides many interesting, inspiring, practical examples. Therefore a definite must have to anyone who plans to pursue any business opportunity.
2 of 2 people found the following review helpful
Format:Paperback
In business it is particularly useful to have updated editions of books, as however solid the core thinking it is always enlightening and constructive to have more contemporary case studies. With books written by academics, also, one likes to benefit from their new research and thinking. This third edition of The New Business Road Test provides just that.
The seven domains model which is at the heart of TNBRT is also slightly updated, as is the particularly useful Industry Analysis Checklist. These two elements translate exactly into something that anyone thinking of writing a business plan can - and should -immediately do, which makes this book an immensely practical toolkit as well as illuminating. One concern when buying books about business start-ups is whether they will be relevant to the business, industry, market or model that you have in mind. TNBRT is relevant to any business, from the home sideline to the next Google.
I also recommended NBRT to my brother, who is currently writing a business plan for a start up in Japan. His thoughts - "The Business Road Test is a superstar of a book. I went out and bought 3 copies of the book in Japanese and gave them to my main advisors. They are big fans of the book now and have been buying it for other businesses that they are backing/ starting! Thank you!"
The seven domains model which is at the heart of TNBRT is also slightly updated, as is the particularly useful Industry Analysis Checklist. These two elements translate exactly into something that anyone thinking of writing a business plan can - and should -immediately do, which makes this book an immensely practical toolkit as well as illuminating. One concern when buying books about business start-ups is whether they will be relevant to the business, industry, market or model that you have in mind. TNBRT is relevant to any business, from the home sideline to the next Google.
I also recommended NBRT to my brother, who is currently writing a business plan for a start up in Japan. His thoughts - "The Business Road Test is a superstar of a book. I went out and bought 3 copies of the book in Japanese and gave them to my main advisors. They are big fans of the book now and have been buying it for other businesses that they are backing/ starting! Thank you!"
1 of 1 people found the following review helpful
Format:Paperback
Excellent worksheets - A must read for anyone about to approach potential clients and formulate a business plan.
Great Text Boxes with clear outline, and "to do" list
Great Text Boxes with clear outline, and "to do" list
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Most Recent Customer Reviews
Should be read by anyone wanting to set up a business
Youve all seen a Dragons Den episode where one well placed question from the Dragons completely destroys the entrepreneurs business and presentation. Read more
Published 22 days ago by Joseph Benn
The new business road test
The book is in great condition, with no surprises. It was delivered on time, as it was stated by the seller.
Published 7 months ago by Belen B
Very useful advice and some great templates
Solid advice from someone who has actually been an entrepreneur and is also a Business School academic. Read more
Published 18 months ago by The Emperor
Fab
As a novice I found the book easy to understand and quite humourous in places. I have not yet finished the book but the points seem to make sense. Read more
Published 20 months ago by Bim Babe
Listmania!
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