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The Business Plan Workbook: The Definitive Guide to Researching Writing up and Presenting a Winning Plan [Paperback]

Colin Barrow , Paul Barrow , Robert Brown
4.5 out of 5 stars  See all reviews (8 customer reviews)

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Book Description

3 Jun 2008

Without a business plan no bank, venture capital house, or corporate parent will consider finance for start up, expansion or venture funding.

The Business Plan Workbook has established itself as the essential guide to all aspects of business planning for entrepreneurs, senior executives and students alike. Based on methodology developed at Cranfield School of Management and using successful real-life business plans, The Business Plan Workbook brings together the process and procedures required to produce that persuasive plan. The case examples have been fully updated and include a cross section of businesses at various stages in their development, making the book invaluable reading for anyone in business - whatever their background.

Product details

  • Paperback: 384 pages
  • Publisher: Kogan Page; 6 edition (3 Jun 2008)
  • Language: English
  • ISBN-10: 0749452315
  • ISBN-13: 978-0749452315
  • Product Dimensions: 2.3 x 16.8 x 23.6 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Bestsellers Rank: 231,579 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Educated at Sandhurst and Cranfield, Colin Barrow is the author of more than 30 books in the fields of entrepreneurship, business management and international property development. His books have been published by the BBC, The Economist, John Wiley, The Daily Telegraph, The Sunday Times and Kogan Page. He has authored or co-authored ten books in the Dummies series and been translated into a score of languages including Spanish, Chinese, Arabic, Russian, Georgian, Romanian, Polish and Bahasa Indonesia. Two of his books formed the core of Microsoft's Business Plan Writer, a project on which he was a consultant advisor.
Following a career in business where he held senior staff and line positions, including that of managing director of a manufacturing enterprise with multi -plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading International Business School, for ten years. He has been a visiting professor in universities in the US, Europe and the Far East, and is currently an Academic Governor of Richmond, The American International University in London and a Visiting Fellow of Cranfield School of Management.
For five years he was a non-executive director of a high tech venture capital fund, has sat on Government task forces and is now strategic advisor to a number of business owners.
As well as his own books he currently writes freelance, ghost writing and 'Anglicising' books for American authors and he lectures extensively on business topics. You can hear Colin's podcast on team building at

Product Description


"Brings together the processes and procedures required to write a business plan."
-- Commerce & Industry

Book Description

The Business Plan Workbook is the definitive guide to researching, writing up and presenting a winning business plan, supported by real-life examples of successful plans from both entrepreneurs and larger businesses.

Inside This Book (Learn More)
First Sentence
Perhaps the most important step in launching any new venture or expanding an existing one is the construction of a business plan. Read the first page
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

4.5 out of 5 stars
4.5 out of 5 stars
Most Helpful Customer Reviews
42 of 44 people found the following review helpful
This book is a really worthwhile investment for anyone creating a business plan. In my line of work I am constantly amazed at the incredibly low number of UK businesses who actually have 'practical plans' for their future, which of course means they are missing out on dramatic growth and profit opportunities. The old adage is true - fail to plan and plan to fail. This book could change all that and should therefore be essential for any business owner\managers bookshelf - (after they've read and used it of course!) It's an enjoyable read, particularly if you're the kind of reader who usually finds 'business' planning and management books too theoretical and 'dry' in tone. This book is very easy to read and follow, with useful 'real' examples. By actually doing the worksheets, you really focus on what matters. This is an eminently sensible and practical book and I've already recommended it to several friends for their businesses. There should be more 'business' books written like this!
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18 of 20 people found the following review helpful
By A Customer
Format:Paperback|Verified Purchase
The cover claims to contain assignments to help you construct the plan. Instead the book gives general business assignments including writing flyers and how to do basic book keeping. Actually putting a business plan document together is eventually covered in the last chapter over 10 pages and consists mainly of an example table of contents and the advice to wear a suit to present to investors. Not what I expected from the cover!
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7 of 8 people found the following review helpful
5.0 out of 5 stars More than a Business Plan 24 May 2003
By A Customer
Format:Paperback|Verified Purchase
This book is good for its intended purpose of working through the process of producing a Business Plan, but it turns out to be a bonus in many more ways. The main bonus is the process itself which makes you look properly at your business on the way to making a final Business Plan. It is this process which gives you ideas and tactics which will change your business and the way you run it, even if you never go all the way and create the Business Plan. Make the most of it and see how good your business ideas really are by applying some of the questions raised by the various chapters in this book. A bonus all round in my opinion.
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5.0 out of 5 stars Indispensable tool 6 July 2013
Format:Paperback|Verified Purchase
This book takes you through a series of activities, at the end of which you have the material to write up your business plan. It breaks down a daunting task into manageable stages. Plenty of interesting examples along the way.
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