This book is a really worthwhile investment for anyone creating a business plan. In my line of work I am constantly amazed at the incredibly low number of UK businesses who actually have 'practical plans' for their future, which of course means they are missing out on dramatic growth and profit opportunities. The old adage is true - fail to plan and plan to fail. This book could change all that and should therefore be essential for any business owner\managers bookshelf - (after they've read and used it of course!) It's an enjoyable read, particularly if you're the kind of reader who usually finds 'business' planning and management books too theoretical and 'dry' in tone. This book is very easy to read and follow, with useful 'real' examples. By actually doing the worksheets, you really focus on what matters. This is an eminently sensible and practical book and I've already recommended it to several friends for their businesses. There should be more 'business' books written like this!