"A pleasing read, unlike many other books on this topic
full of practical and professional advice." -- Professional Manager, September 2005
"Practical, professional advice presented in a highly accessible format.."
-- Internet Works
“A pleasing read, unlike many other books on this topicâ¦full of practical and professional advice.” -- Professional Manager
“Highly informative and instructive.” -- City Business Magazine
The Business Plan Workbook
has established itself as the essential guide to business planning for students and entrepreneurs alike. Drawing on the experience, knowledge and expertise of the Enterprise Faculty within Cranfield School of Management, it brings together the processes and procedures required to write a business plan. With an emphasis on practicality, it contains 20 assignments with several worksheets and examples from the business plans of sucessful entrepreneurs. Cranfield has developed and tested this method of helping people to research and validate their business ideas, and then to write up a plan themselves, so the book itself is based on sound principles. Without a business plan, no bank or venture capital house will consider a loan for start-up or expansion, and the workbook contains the criticisms, warnings and experiences of investors as well as successful entrepreneurs.