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The Business of Media: A Survival Guide (Kindle Single) [Kindle Edition]

Larry Dignan
5.0 out of 5 stars  See all reviews (1 customer review)

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  • Length: 31 pages (estimated)
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Book Description

So you want to be a journalist. But do you know how to succeed? In an age of tremendous upheaval in publishing, writers and editors need to understand how their business works—and what it takes to survive in the media industry. This e-book is quick tour through all the things you never learned at journalism school. In it, you'll find ideas about business models and the key pillars that are being mixed an matched into new entrepreneurial ones online. Whether you're a journalism student who's looking for answers or a practicing editorial staffer who needs new ones, this guide gives you the business acumen you need to stay savvy and employed.

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Product details

  • Format: Kindle Edition
  • File Size: 129 KB
  • Print Length: 31 pages
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B004I6D07C
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: #155,849 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews
5.0 out of 5 stars Excellent 10 April 2013
Format:Kindle Edition
This is very thought provoking. It should be a course text for all media students. I have worked in business to business publishing for over 15 years and still found it valuable.

I have always worked in the UK - although have managed people in the US - and culturally we have always tended to have a less strict Church and State divide for journalists. This book seems to me to get it just right.
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Most Helpful Customer Reviews on (beta) 4.2 out of 5 stars  9 reviews
19 of 20 people found the following review helpful
4.0 out of 5 stars Practical advice from someone who knows 26 Jan. 2011
By Jeremy Aldrich - Published on
Format:Kindle Edition|Verified Purchase
In this concise guide, written for aspiring or current journalists and editors, Larry Dignan outlines the key concepts for succeeding in the business of digital journalism. And he knows what he's talking about - Dignan is Editor in Chief of ZDNet. In 12 short chapters, he helps readers understand how content is best distributed online, and explores models for making money even in a competitive field. I liked that Dignan talked about what is working, what isn't, and what isn't quite clear yet. The style is concise and conversational, with lots of bullet points and even a few links for further information. It's almost like a series of emails from an experienced colleague who is explaining what he knows to help you out. After reading the book, I discovered that the ever-helpful author is even blogging on ZDNet about the experience of publishing through Amazon Kindle Singles.
4 of 4 people found the following review helpful
5.0 out of 5 stars A book worth reading 12 Mar. 2011
By Matt_scherer - Published on
Format:Kindle Edition|Verified Purchase
This is clearly a book that every journalist, content provider and public relations professional should read. If you work as a professional journalist, this little book provides a rare insight into the changes occuring in your industry. If you are a public relations professional (that's me most of the time), this book truly explains the change in the news industry. And, if you are a hybrid type, which some have described as me as a professional blogger, then you will get the book's value of how to manage your own content.

My only complaint about this format is that it's hard to purchase the book as a gift for your friends who are not into the ebook format. Still, if you work in the news industry, I would highly recommend this book for your reading list.
3 of 3 people found the following review helpful
4.0 out of 5 stars If journalism profs aren't teaching this, what are they teaching? 12 Feb. 2011
By Brent Finnegan - Published on
Format:Kindle Edition|Verified Purchase
My BA is not in journalism, but I can't imagine paying for journalism classes in which new business models are not addressed.

Jeremy Aldrich (the other reviewer here) sent this Kindle single to me as a gift. It's a quick read (I finished it in a few hours) but it packs a lot of ideas and concepts. I highly recommend this for editors, reporters, and bloggers.
5.0 out of 5 stars The Must Have Book On Media For Media Graduates 24 July 2013
By Chris Gilbey - Published on
Format:Kindle Edition|Verified Purchase
I run a university class for undergraduates, who are about to graduate, and who need to understand how to make the transition from school and into the workplace. I am not an academic, but have managed and run businesses all my life... So I come at the course from a non-academic, practitioner point of view. This book is golden and it is about to become part of the course work for my students in the next semester. It is the kind of reality check that students in particular, need.

A very large number of students get to the final throes of their degree courses and suddenly realise that they are about to leave university with a degree in their hand that they think is the Wonka golden ticket that will get them a job. They are taught a lot of very useful things during their university course, but the problem is that the world is changing fast, old business models are exploding and Schumpeter's creative disruption abounds. Digital technology means that everything can be measured down to a granular level, and that includes the individual ROI of every employee. Larry Dignan sets out the reality of media as it functions now, as an insider's insider. Anyone who wants a successful career in media should read this book - immediately! But the message from this book has application in every industry. I made the transition, at the dawning of the internet from old media into digital, and beyond into science and engineering based business. The message is the same - it is about developing an understanding of the way that each one of us contributes to the bottom line. As Dignan says so eloquently, "Too often journalism folks don't know where they fit in or how they look on the layoff spreadsheet.... I know what every blogger in my network is worth to me. When the cuts come it's a simple exercise - you take out the biggest salary with the lowest ROI".

This is a great book. It is priced very smartly so as to ensure huge uptake by the market. I take my hat off to the author!
5.0 out of 5 stars Excellent book! 31 Mar. 2013
By José A. Román - Published on
Format:Kindle Edition|Verified Purchase
Excellent must-read book for those media professionals trying to survive this crazy business climate we live in. It has been my wake up call!
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