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 Featuring essential resources for professionals and students in many areas of media and mass communications, Focal Press books keep you up-to-date and demystify ever-changing technologies to help you gain success. Check out the Focal Press store. |
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Review
Anyone who wants to know more about how films and TV shows are distributed and exploited can learn a huge amount from this book.
Jim Morris, Pixar Animation Studios General Manager, EVP, Production, and Producer Wall E
The entertainment industry is an industry with ongoing challenges with constant change. Jeff provides a road map to see where you are going by understanding where you started.
Louis Feola, President, Paramount Famous Productions
Ulin expertly depicts the fl uid nature of content creation and distribution in a concise and understandable way. There s never been a better insider s look at the choices and challenges that studio executives face every day.
Gary Marenzi, President, MGM Worldwide Television
Jeff Ulin s broad spectrum of expertise, spanning all aspects of motion picture and television distribution, from theatrical to home entertainment to new media and television licensing, render him uniquely qualifi ed to illuminate the business side of the entertainment business.
Hal Richardson, President of Paramount Worldwide Television
Jeff Ulin s book is a must read for practitioners, academics and potential investors in the new media space. Having worked in all segments of the industry, Ulin brings together a unique combination of experience and analytical rigor to deconstruct the driving forces of an industry in dynamic change.
Pablo Spiller, Jeffrey A. Jacobs Distinguished Professor of Business and Technology, Haas School of Business.
This is the book that everyone in the business has been waiting for Jeff s seen it all, and has written a must-read book for those wanting to understand the jigsaw of media distribution and in what ways the web is infl uencing how, when and where money is made.
Michael Uslan, Executive Producer, Batman, Batman Begins, The Dark Knight
Every Silicon Valley start-up working with Hollywood needs to know what Jeff knows. With his knowledge, you re better able to fast forward the f
Product Description
The book provides a unique apprenticeship to the business, illuminating at a macro level how an idea can move from concept to generating $1 Billion, relating theory and practice in the context of the maturation of global market segments, and exposing the devil in the detail that impacts bottom line profits.
Producers, media executives, and entertainment attorneys in specific niches will benefit from this wide-ranging look at the business across various distribution outlets, including theatrical, television, airlines, merchandising, cable, and home video.
* The definitive book on how studios and networks make money; apply the knowledge and concepts to your business
* Demystifies net and gross: learn how/when you get the money once you've produced a film
* Covers the entire range distribution outlets; learn how your speciality relates to the big picture
* Details film marketing in a practical and case-study manner, including an overview of how the last Stars Wars film was marketed, down to the level of promotional partner tie-ins
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Customer Reviews
For the first time, I am actually feeling some sympathy for the Hollywood studios. It is a risky business they're in, and this book shows that regardless what we may feel about the artistic quality of most films produced by the studios, they still play a vital part in the moviemaking ecosystem.
I can't rate this book too highly - if you're in the business of independent film production get hold of a copy of this book - after reading this, you'll be able to make a realistic business plan, perhaps for the first time, no matter how long you've worked with film.
This is a 500-page reference book that is part glossary, part insider's information, and part scholar's lecture. It is a thorough breakdown of the complex and often-convoluted world of the Motion Picture and Film Industry, it's diversified distribution model as well as a look at how its model is affected by emerging outlets.
One of the things I really appreciated about this text is that it delves more specifically than other Focal Press releases about the industry by giving detailed, real-world examples of, for example, distribution costs of several theatrical released films, discusses current costs of film development, the various types of financing available as well as underground, guerrilla financing techniques used by others.
Some of the questions covered within are:
Studio and their projects
Markets and emerging outlets
Types of films, festivals and ancillary markets
Different types of financing
Studio financing, cooperative financing and independent financing
Cable, TV and Digital Video distribution
Protecting contents, copyrights, piracy and related issues
Hedge fund deals
Supplementary diagrams and graphs.
There are a number of titles that Focal Press releases about the film industry, one of them, Filmmakers and Financing: Business Plan For Independents, touches upon the same subject as this book, however, it doesn't come close to offering such a wealth of information, in depth or in scope. This book is, by far, the most comprehensive look at financing and marketing in the film industry.
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