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The Business of Media: Corporate Media and the Public Interest [Paperback]

David R. Croteau , William D. Hoynes
3.0 out of 5 stars  See all reviews (1 customer review)
RRP: 49.99
Price: 48.29 & FREE Delivery in the UK. Details
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Book Description

29 Sep 2005 1412913152 978-1412913157 Second Edition
The Business of Media provides the critical analysis of the rapidly changing media industry that students need in order to get behind the headlines and understand our increasingly media-saturated society. This Second Edition includes updated data and examples, while incorporating some of the most recent media developments into the analysis. The book:

- uses two conceptual models to understand the media: the market model and public sphere model;

- focuses on developments in the last decade, such as the rise of media conglomerates, and discusses new strategies;

- offers clear, concise, jargon-free writing accessible to students without an economics background.

This book will provide an invaluable guide to the changing media landscape.


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Product details

  • Paperback: 336 pages
  • Publisher: SAGE Publications, Inc; Second Edition edition (29 Sep 2005)
  • Language: English
  • ISBN-10: 1412913152
  • ISBN-13: 978-1412913157
  • Product Dimensions: 2.3 x 1.5 x 0.2 cm
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 733,370 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

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Review

"The framework used for thinking abou the mass media industry is excellent. And. . . the presentation of the material reflects the complexity of the mass media industry in a way that should be quite accessible to students, both conceptually and in terms of specific examples." 

(Jane Downing)

"... a candid revealing and detailed study of the rapidly evolving media industry, especially in an increasingly media-saturated society. A thoroughly scholarly work which defly presents its in-depth study in largely jargon-free and accessible terms ideal for the non-specialist general reader. The Business of Media offers insights and a close scrutiny into what really goes on behind newspaper and broadcast journalism headlines." (The Bookwatch) --This text refers to an out of print or unavailable edition of this title.

About the Author

David Croteau taught about the sociology of media as an Associate Professor (retired) in the Department of Sociology and Anthropology at Virginia Commonwealth University. He is the author of Politics and the Class Divide: Working People and the Middle-Class Left and co-author, with William Hoynes, of Experience Sociology.



William Hoynes is Professor of Sociology and former Director of the Media Studies Program at Vassar College in Poughkeepsie, New York, where he teaches courses on media, culture, and social theory. He is the author of Public Television for Sale: Media, the Market, and the Public Sphere and co-author, with David Croteau, of Experience Sociology.


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This book is an introduction to the business of media. Read the first page
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Customer Reviews

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Most Helpful Customer Reviews
By rob crawford TOP 1000 REVIEWER
Format:Paperback
This is a good book about the evolution of the media, written at the undergraduate or even high school level. The core idea is that there is a potential serious conflict between the necessity to make a profit and the mission of news providers to seek the public good, the truth, etc. This is a worthy question to ask, particularly in a semi-textbook, and the author comes down in favor of regulation and independence from the whims of owners, e.g. Rupert Murdoch.

There are 4 trends: 1) growth via M&A of media corporations; 2) integration of different kinds of media in some companies, e.g. print, TV, internet; 3) globalization of offerings; 4) concentration of ownership. The rest is historical detail.

I can't say that I learned all that much, but this is a useful resource, presented systematically. Recommended.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.3 out of 5 stars  6 reviews
6 of 6 people found the following review helpful
5.0 out of 5 stars In largely jargon-free and accessible terms 4 Mar 2004
By Midwest Book Review - Published on Amazon.com
Format:Paperback
The expert collaboration of David Croteau (Associate Professor in the Department of Sociology and Anthropology, Virginia Commonwealth University, Richard, Virginia) and William Hoynes (Associate Professor and Chair of Sociology at Vasser College, Poughkeepsie, New York), The Business Of Media: Corporate Media And The Public Interest is a candid revealing and detailed study of the rapidly evolving media industry, especially in an increasingly media-saturated society. A thoroughly scholarly work which deftly presents its in-depth study in largely jargon-free and accessible terms ideal for the non-specialist general reader, The Business Of Media offers insights and a close scrutiny into what really goes on behind newspaper and broadcast journalism headlines.
1 of 1 people found the following review helpful
5.0 out of 5 stars incredibly knowledgeable 5 Jan 2007
By Divine - Published on Amazon.com
Format:Paperback
The uniqueness of this book written by Croteau and Hoynes is above all that they introduce two approaches in understanding the characteristics of modern mass media and the correlations between the media and the social forces including public opinion, commercial, political and cultural conditions. Based on the two different categories - Market and Public sphere - it helps better understand the significant role and effectiveness of media that generate not only the public opinion, but also its influences on the mainstream in politics, business, education, culture and society. These two authors provide profoundly useful and informative resources to grasp the key points of media's role and power in society based on two distinctive perspectives introduced in this book. The main concept of this book is basically about understanding the media and economies in market and public theory and how these two spheres differ from each other in terms of circulation of information and commercial activities. The authors categorize two different approaches in order to effectively analyze the media system and each of these ideas is very well organized and clearly explained along with suitable and apparent examples provided which demonstrate the importance and different evaluation in each concept. Additionally, thanks to the great job that the authors showed in this book, the contents in each chapter are really uncomplicated and even interesting to understand without any confusion. I definitely recommend this book to people who have interest in media especially considered from business and economic views.
4.0 out of 5 stars Used BUT Affordable! 26 July 2012
By Kathryne - Published on Amazon.com
Format:Paperback|Verified Purchase
If you're not looking to spend over $50 on a book that you're only going to read once, you're best bet is to buy one used. The price was fair and quite affordable.

The shipping was fast and arrived just on time for my first essay.

The exterior of the book was in good condition. Although the interior contained a large amount of highlighting. (However, if you're looking to save money and don't mind the highlighting, I recommend that you purchase this book used.)
3.0 out of 5 stars useful, if extremely basic, intro to modern media 31 May 2012
By Robert J. Crawford - Published on Amazon.com
Format:Paperback
This is a good book about the evolution of the media, written at the undergraduate or even high school level. The core idea is that there is a potential serious conflict between the necessity to make a profit and the mission of news providers to seek the public good, the truth, etc. This is a worthy question to ask, particularly in a semi-textbook, and the author comes down in favor of regulation and independence from the whims of owners, e.g. Rupert Murdoch.

There are 4 trends: 1) growth via M&A of media corporations; 2) integration of different kinds of media in some companies, e.g. print, TV, internet; 3) globalization of offerings; 4) concentration of ownership. The rest is historical detail.

I can't say that I learned all that much, but this is a useful resource, presented systematically. Recommended.
4.0 out of 5 stars Great read for students and all interested in media and the media industry. 17 Oct 2009
By C. Mendez - Published on Amazon.com
Format:Paperback|Verified Purchase
I purchased this text as part of my required reading for a graduate course. The text is clear, concise,and provides real world examples of how the media indsutry has changed and continues to change. I'm almost mid way through the semester and I find that this book provides a clear analysis of both the media indsutry from an economic standpoint and with the social and theoretical material. I'm not going to sell this book back.
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