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The Business of Influence: Reframing Marketing and PR for the Digital Age
The Business of Influence: Reframing Marketing and PR for the Digital Age
Philip Sheldrake
Average Customer Review: 3.9 out of 5 stars  See all reviews (16)
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17.09
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‘…questions current approaches to influence, and measuring influence, in all aspects of business.’  (Global Innovation Report, July 2011). ‘thought provoking…a lively approach to the mass of material…visionary’ Communication Director  Read More

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