The Business of Ecommerce: From Corporate Strategy to Technology (Breakthroughs in Application Development) [Paperback]

'This is the book to buy.' Thomas Golsong, Corporate Identity Manager, BP Amoco

'… how could the level and scope of services you provide to your members be improved by making use of the Internet? This book is a good place to start if you are looking for answers to these and other related questions.' Association Management

The Business of Ecommerce provides a guide to the types of business that companies can conduct over the Web, and it explains how they can go about building systems to support these initiatives. Business and technology decision-makers will learn all they need to know about the entire field of Ecommerce. Paul May combines his experience as a consultant to blue chip companies with his experience with startups and presents the best of what the two cultures have to offer. He provides a generic model for understanding Ecommerce opportunities, and he explores key application areas that readers can exploit in the real world. The book gathers together all of the relevant technologies and makes them accessible to the reader by explaining each of the key technical topics and issues. This book empowers the decision-maker to make better use of the opportunities of Ecommerce.

Paul May combines his experience of blue chip companies and startups in order to present the best of what the two cultures have to offer. His book explores the types of business that companies can conduct over the Web, and explains how decision-makers can maximise the opportunities of Ecommerce.