Start reading The Business of Belief on your Kindle in under a minute. Don't have a Kindle? Get your Kindle here or start reading now with a free Kindle Reading App.

Deliver to your Kindle or other device


Try it free

Sample the beginning of this book for free

Deliver to your Kindle or other device

Sorry, this item is not available in
Image not available for
Image not available

The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe [Kindle Edition]

Tom Asacker
5.0 out of 5 stars  See all reviews (4 customer reviews)

Print List Price: £7.24
Kindle Price: £5.46 includes VAT* & free wireless delivery via Amazon Whispernet
You Save: £1.78 (25%)
* Unlike print books, digital books are subject to VAT.

Free Kindle Reading App Anybody can read Kindle books—even without a Kindle device—with the FREE Kindle app for smartphones, tablets and computers.

To get the free app, enter your e-mail address or mobile phone number.

Whispersync for Voice

Switch back and forth between reading the Kindle book and listening to the Audible narration. Add narration for a reduced price of £3.99 after you buy the Kindle book.


Amazon Price New from Used from
Kindle Edition £5.46  
Paperback £7.24  
Audio Download, Unabridged £8.22 or Free with 30-day free trial
Earn a Free Kindle Book
Earn a Free Kindle Book
Buy a Kindle book between now and 31 March and receive a promotional code good for one free Kindle book. Terms and conditions apply. Learn more

Book Description

"This is a short book. But I hope it takes you, like me, a long time to read it. The Business of Belief earns the word 'profound'—every sentence should be savored." —Tom Peters

"Is this about marketing, life, spirituality, history, change or sales? Yes. A little book with a big idea." —Seth Godin, author of The Icarus Deception

"This instant classic provides the key to motivating yourself, your friends, your family, your coworkers and your customers. A must read." —Inc. Magazine

In this thought-provoking and entertaining book, Tom Asacker, author of Sandbox Wisdom and A Clear Eye for Branding, pulls back the curtain on the workings of the mind and reveals the hidden logic to motivating behavior, both in ourselves and in others.

Whether you are launching a new brand or marketing campaign, selling products and services, coaching individuals or leading a team, this book will shatter your assumptions about leadership and the art of influence, and give you the invaluable insights required to understand and move others.

The Business of Belief is Tom Asacker’s most compelling—and important—book yet. It will fundamentally change the way you think about your work and your life. Use it as your companion and as a guide in this fast-paced world overwhelmed by complexity and choice.

The next big idea in business is BELIEF.

Product Description

About the Author

Tom Asacker is often described as a catalyst and a nonconformist. He is a strategic advisor, an internationally acclaimed speaker, and the author of six books.

Beyond his success as a speaker and author, Tom is a former corporate executive and an accomplished entrepreneur. He is a recipient of the George Land Innovator of the Year Award. He holds medical patents and product design awards and is recognized by Inc. magazine, MIT, and the Young Entrepreneurs' Organization as a past member of their Birthing of Giants entrepreneurial executive leadership program.

Today Tom helps professionals and organizations grow their brands by connecting deeply with the feelings and beliefs of their audiences, and by creating value that truly improves their lives.

Product details

  • Format: Kindle Edition
  • File Size: 209 KB
  • Print Length: 140 pages
  • Page Numbers Source ISBN: 1483922979
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: #249,385 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images?

More About the Author

Discover books, learn about writers, and more.

Customer Reviews

4 star
3 star
2 star
1 star
5.0 out of 5 stars
5.0 out of 5 stars
Most Helpful Customer Reviews
5 of 5 people found the following review helpful
By Robert Morris TOP 500 REVIEWER
Note: The quotation I selected for the title of this review is from J.M. Barrie's The Little White Bird.

Several books have been published in recent years in which their authors address several of the issues that Tom Asaker does in his latest book. However different all of these books may be in many respects, all of them examine the power of faith. I refer specifically to Rick Warren's The Purpose Driven Life, Randy Pausch's The Last Lecture, Clayton Christiansen's How Will You Measure Your Life? and Ken Robinson's Finding Your Element. What we have in The Business of Faith is an anthology of information and insights based on Asaker's personal as well as professional experiences.

More specifically, "People have become very distrusting and easily distracted, making attention increasingly scarce and fleeting, Just consider the diminishing `issue-attention cycle' of critical concern s like climate change and overpopulation, It takes a lot of money, talent, and energy to sustain people's attention, to become one of their `comforting convictions.'" Insofar as business is concerned, so what?

I agree with Asaker: It means a great deal: "These conditions point to why today's most forward-looking people and organizations are moving beyond attention. They're acutely aware that its not enough simply have people to choose them and their agendas. They need people to choose them, support them, work with them, and recommend them. In other words, they need people to believe...In fact, existence is defined by our beliefs. They determine how we feel, what we think, the goals we pursue and the actions we take...And it's about how successful people inspire and move others, or how, in my lingo, they practice the [begin italics] business of belief [end italics].
Read more ›
Comment | 
Was this review helpful to you?
2 of 2 people found the following review helpful
5.0 out of 5 stars Fantastic simple read 25 Jan. 2014
Format:Paperback|Verified Purchase
I bought the Kindle version of this book, following a recommendation from a friend. It's a short book (I read it in a few hours), but packed with wisdom and simple truths about beliefs. It's like a blog post book (not sure if that's the case or not), but lots of short pieces many of which really resonated with me. Some great lines of wisdom to re-use yourself in helping build belief in others. Highly recommended.
Comment | 
Was this review helpful to you?
1 of 1 people found the following review helpful
5.0 out of 5 stars simply awesome 6 Aug. 2014
Format:Kindle Edition|Verified Purchase
An amazing book, pithy and clever writing in simple terms about an enormous and complex subject

If you are thinking about doing anything ever, read this first!!
Comment | 
Was this review helpful to you?
1 of 2 people found the following review helpful
5.0 out of 5 stars a little book with a lot of content 3 Feb. 2014
Format:Paperback|Verified Purchase
Book was delivered within time and looks like new.
Book is even better than I expected. It is a small book but I took a week to read it and really think it through.
Comment | 
Was this review helpful to you?
Most Helpful Customer Reviews on (beta) 4.4 out of 5 stars  144 reviews
14 of 14 people found the following review helpful
5.0 out of 5 stars A Man of Belief, A Man of Action 16 April 2013
By David Burn - Published on
Is this a business book? Or a mirror? Rare is the day you find both in one book, but Tom Asacker delivers. He tackles big questions like what drives us to do what we do and how behavior can be changed by altering belief. Mind then matter.

There is an economy of language in this book that unfolds like a Zen koan. When you write like this, your ideas are flowers that bloom when the reader waters them with their attention.

Personally, I feel a renewed sense of purpose after reading the book, and the need to adjust or "redesign" some of my actions, which will hopefully create more success for more people. Somehow, Asacker gets me to believe it's all possible, and even likely, provided I have an action plan to strengthen my own core beliefs.
14 of 15 people found the following review helpful
5.0 out of 5 stars Useful and insightful 25 May 2013
By Michael P. Maslanka - Published on
Format:Kindle Edition|Verified Purchase
Weighing in at 121 pages but packed with thought provoking and life changing ideas. Asacker boils it down :facts do not persuade, beliefs do;a belief will persuade if we freely choose it, and it is not imposed upon us(he talks about a little known aspect of the Milgram experiments, namely, that the subjects stopped hitting the electrical shock button when they were told, "You have no other choice, you must go on.";we become the stories we tell ourselves, and we have the power to pick the story; and if we change our behavior we can change our beliefs. A worthwhile read, especially considering most books on these topics are three times as long and three times as much.
16 of 18 people found the following review helpful
5.0 out of 5 stars A great treatise on effective leadership 6 May 2013
By John Martin - Published on
Asacker makes the case for a fresh approach in leadership, one involving the critical element of belief. From the prologue, "This book is about understanding belief - what it is and how it is created. And it's about how successful people inspire and move others, or how, in my lingo, they practice the business of belief." In this well-reasoned and inspiring monograph Asacker presents his argument in three parts: What they know; What they do; What you can do. Filled with profound insights and thought-provoking suggestions, Asacker's crisp narrative style is a refreshing departure from the tenor typical in the business book. An excellent addition to the Asacker oeuvre, I would recommend this outstanding book to anyone involved in the difficult work associated with motivating or persuading others. Moreover, let me suggest this is an important must-read for all leaders. "At its core...altering someone's beliefs is not an act of short-lived persuasion; it's an act of leadership..."
27 of 33 people found the following review helpful
5.0 out of 5 stars It serves its purpose 24 July 2013
By Samantha Blevins - Published on
It comes as no surprise that in this modern world of ours books like the one at hand find easily their way to the electronic bookshelves. The need to succeed is today more pressing than ever. Whether you're a secretary or a businessman, an inventor or an entrepreneur you always have to be at the top of your game if you want to achieve your goals. And it all begins with belief.

The author has created a handy guide that can prove useful to people whose aim is to reach the top at whatever it is they are doing. He seems to speak from a position of authority as he dispenses his advice to one and to all, and seeks to show the reader the way to follow their dreams. Nothing comes easy in this world, and that's a well known fact. What is also well known is the fact that where there's no effort there's no reward. This book wants to make that effort a little bit easier, and more rewarding.

I have to admit that what I liked the most here was the positive aura. The author made me believe in... The Business of Belief and that's quite the feat. This book has inspired me, but it has also lead me to discover some other useful tomes, like Getting Things Done the David Allen Way with Evernote by Dominic Wolff that went a long way in making my life at the office much easier, and opening my eyes to new possibilities. Overall, I'd say that this guide more than served its purpose.
8 of 8 people found the following review helpful
5.0 out of 5 stars An Invaluable Little Book for Business and Life 12 July 2013
By Dan Cote - Published on
Format:Paperback|Verified Purchase
I've read and enjoyed all of Tom Asacker's books and The Business of Belief is his crown jewel. If you're frustrated or perplexed by the decisions and indecisions made by you or your boss, CEO, colleagues, customers, prospects, spouse, children or anyone else, this book will open your eyes and mind.

Every page is packed with thought-provoking insights, masterfully threaded together with the author's beliefs and experiences, and reinforced with priceless quotes and examples from some of the greatest minds from diverse fields.

In this book, Tom provides the key to unlock our own dispositions and understand how to influence and motivate others. He speaks and writes from the heart and his passion and authenticity oozes from the pages.

Tom writes, "Desire is the spark that ignites your beliefs and fuels your actions." Whatever you desire in business and life, The Business of Belief will help you achieve it. Buy this book and you won't stop reading it over and over again.
Were these reviews helpful?   Let us know
Search Customer Reviews
Only search this product's reviews

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
First post:
Prompts for sign-in

Search Customer Discussions
Search all Amazon discussions

Look for similar items by category