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The Branded Gentry: How a New Era of Entrepreneurs Made Their Names

The Branded Gentry: How a New Era of Entrepreneurs Made Their Names [Kindle Edition]

Charles Vallance , David Hopper
4.3 out of 5 stars  See all reviews (24 customer reviews)

Print List Price: £20.00
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Product Description


"The value of the book is that it allows them to explain, mostly in their own words, why they are successful...there are nuggets of wisdom, and useful advice for any young person who wants to follow in their footsteps." --Geoffrey Owen, The Spectator

"In The Branded Gentry, Vallance (an eponymous brand-man twice over as a founder of the advertising agency Vallance Carruthers Coleman Priest and child of a dynasty of vanished Yorkshire electrical retailers), and Hopper profile 13 brand men and women. All rich, some famous, and five the core of the argument for me eponymous life-stylists ... Brands that power up from interesting, enviable real people with backstories and lots of aesthetic attitude are particularly delicious and difficult, valuable but vulnerable. And the people themselves, with their collecting and their causes and their funny kind of fame, are the stuff of novels." --Peter York, Financial Times

"A refreshing read ... The Branded Gentry is very well written. There is a commendable amount of descriptive detail and direct speech. One often feels one is in the room with the interviewee, observing his or her furniture, inflections, physiognomy. I welcome the book's commitment that business is about people not just processes, passions not just practices. For Vallance and Hopper the personal is professional." --Jim Caroll, BBH Labs

"The excellent Hegarty chapter offers enough clear-headed guidance on creative philosophy to justify the price of admission alone." Jon Claydon, Campaign Magazine


"Those of you who share my curiosity about what makes entrepreneurs tick are going to love the Branded Gentry by Charles Vallance and David Hopper." --William Kendall, Management Today

Product Description

Every era has its gentry: wealth, authority and power are seldom static for long. Once, whiskered industrialists challenged the landed gentry for social ascendancy. Then, in the twentieth century, came a new era of entrepreneurs, who made their names by making their names into brands. This is a book about thirteen such individuals; from Johnnie Boden to Julian Richer; from Lord Sainsbury to Paul Smith; from Emma Bridgewater and John Hegarty to Robert Hiscox and others. Remarkable men and women, from a sweeping range of industries: pioneers of modern enterprise. The authors take us on a colourful, illuminating journey, described through thirteen compelling portraits, covering grand philosophies and shrewd strategies, the lessons of success (and failure) and the dramas and difficulties on the way. The book will appeal to general readers interested in finding out more about the people behind the brands, as well as those of an entrepreneurial spirit who want to know how others got to the top. And what is involved when you have your name above the door.

Product details

  • Format: Kindle Edition
  • File Size: 781 KB
  • Print Length: 321 pages
  • Page Numbers Source ISBN: 1908739789
  • Publisher: Elliott & Thompson (3 April 2013)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (24 customer reviews)
  • Amazon Bestsellers Rank: #93,864 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
15 of 15 people found the following review helpful
5.0 out of 5 stars Suprisingly good read 25 Mar 2013
By Hampton
I never buy business looking books, but I thought this seemed different after reading a newspaper article and I was right. You get this from the moment you open the first chapter. The articles are very personally-focused and you feel like you are actually getting to know all the people involved. I found myself really liking Jackie Cooper especially - which is surprising, as I'd never heard of her before this book. The stories take on a very human angle, it is far from being a stuffy business book but an enjoyable read, making you feel that you actually know the people you are reading about. I feel the same as the previous reviewer, it will make a wonderful father's day book, however, it is not just a book for men but for women too.
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11 of 11 people found the following review helpful
5.0 out of 5 stars Great fun and surprisingly revealing 23 Mar 2013
By Vernos
Format:Hardcover|Verified Purchase
The Branded Gentry is a very entertaining read that also manages to be quite inspirational and moving. Surprisingly personal insights into the motivations, strengths and weaknesses of the people behind a range of brand names - including Boden, Bridgewater, Dyson, Paul Smith and Sainsbury. A really enjoyable book that you can dip in and out of - also makes a great gift (I bought it as a Father's Day present and ended up reading it myself).
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5 of 5 people found the following review helpful
5.0 out of 5 stars As much "Who" as "How" 5 April 2013
If understanding character is the key to understanding how people make it or fail in life, this book delivers in spades. Letting the characters speak for themselves is key. The author doesn't often get in the way of self-expression. In any case, the characters, like Tim Bell, have much to say for themselves and most have been disarmingly frank. All this makes for an engaging and informative "read".
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4 of 4 people found the following review helpful
4.0 out of 5 stars Clever title and clever concept 28 Mar 2013
Very easy reading for a book about running your own business - and beautifully produced too. I was given this as a gift, and have enjoyed dipping into different chapters. There's a lot of direct quotes from the different people in there which gives you a real sense of who they are, and their families too. It's a clever concept - looking at what motivates those entrepreneurs who give their own names to their brands, and how that makes them different from all those other companies that don't. I shall look at my own high street with new eyes!
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3 of 3 people found the following review helpful
5.0 out of 5 stars Fascinating read 9 May 2013
Format:Hardcover|Verified Purchase
It's a high quality publication written in an easy going style that makes an inspirational read for any aspiring business leader.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Top Hole 29 April 2013
This is a refreshing approach to a marketing/business book. The authors don't try to steal the show but they guide us through the trials and tribulations faced by the likes of James Dyson. The restlessness, persistence, determination of these characters is fascinating. You realise the money and trappings mean very little but the challenge is everything. Well done Mr Hopper & Mr Vallance - the title is inspired and is much of the writing. What's next please?
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8 of 9 people found the following review helpful
Format:Hardcover|Verified Purchase
This is not your usual business book, more a collection of conversations with people you've kind of known all your life - but know little about. The premise is based upon the industry of personal business, people who have put not just their name into their business, but a huge chunk of themselves. People like Paul Smith, who's signature is worn by millions of people, especially Asia, every day - not bad for a lad from Nottingham who wanted to be Bradley Wiggins (well, whoever his equal was 40 yrs ago). In an era when the great names of Woolworths and Dixons slip from our high st under the weight of the likes of Apple and, ahem Amazon - its a great read that you can just dip in and out of, or dwell on some of the nuggets of insights from some of the great visionaries of the past few decades.
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2 of 2 people found the following review helpful
5.0 out of 5 stars An easy read of inspiration and reality! 10 May 2013
By Hepsie
Format:Hardcover|Verified Purchase
If you hate business/marketing books that place you back in the class room or surrounded by dusty grey suits as soon as you read the first page then this is for you! Written in a 'having a chat' style I found this book easy to read, a great source of inspiration and confirmation that having my own business is the way forward as long as I'm willing to put the hours in and not be scared of failure!
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Most Recent Customer Reviews
4.0 out of 5 stars Four Stars
Very good
Published 9 days ago by Rainbow
4.0 out of 5 stars NOT A WASTE OF TIME
I liked this book, because I have learnt the story of several inspiring entrepreneurs. The book is well written,
The concept of "eponymous brand" is interesting. Read more
Published 4 months ago by GUY'S BOOKS
4.0 out of 5 stars Interesting and unexpected insights into British entrepreneurship
Charles Vallance and David Hopper have gathered an eclectic bunch of British entrepreneurs - a group defined by having their name over the door (more or less) - to tell the stories... Read more
Published 10 months ago by Martin Rigby
5.0 out of 5 stars Rags to riches.... well not quite but ...
I downloaded this book to my Kindle and have enjoyed it so much that a hard copy is now going into someone's Christmas stocking. Read more
Published 10 months ago by Wayward Witch
5.0 out of 5 stars another gift
a gift for someone who enjoys reading of origins and the lives of different peaople - I am sure it will be well received
Published 13 months ago by EBJ1007X
5.0 out of 5 stars Great!
Very enjoyable, moving, Impressive and amazing 13 gentry's biographies. They've all been working extremely hard and love their works, and they are quite happy what they have... Read more
Published 14 months ago by Rik
1.0 out of 5 stars Branded twaddle
This book felt as if it had been put together with little material from the interviewees. Even less insight into those subjects. Read more
Published 14 months ago by Puggamuffin
5.0 out of 5 stars Surprising
I half expected this to be about alpha-males but found most of the characters were really far more interesting than I expected. Read more
Published 14 months ago by David Potter
5.0 out of 5 stars Excellent read
I enjoyed having my faith in human nature restored by reading about entrepreneurs who are British icons and have managed to succeed without the need to have the trappings of... Read more
Published 14 months ago by fran watkins
4.0 out of 5 stars "Look Johnnie Boden, Paul Smith, Viscount Linley in the eyes"
The authors' declaration in their prologue is of their desire of " look into their eyes... Read more
Published 17 months ago by Ms. T. Stuart
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