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The Branded Cookbook: 85 Recipes for the World's Favourite Food Brands Hardcover – Illustrated, 18 Sep 2008

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Product details

  • Hardcover: 160 pages
  • Publisher: Kyle Cathie; new edition edition (18 Sept. 2008)
  • Language: English
  • ISBN-10: 1856267768
  • ISBN-13: 978-1856267762
  • Product Dimensions: 26 x 1.7 x 25 cm
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (44 customer reviews)
  • Amazon Bestsellers Rank: 844,201 in Books (See Top 100 in Books)

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Product Description

Review

I am sure Nigella would approve of Nick Sandler and Johnny Acton's retro-chic cookbook. --The Times

Packed with delicious dishes that let each product shine --Costco Magazine

About the Author

Nick Sandler is the Creative Chef for Pret A Manger, and therefore responsible for countless lunches on a daily basis. He is also a freelance development chef, creating new dishes for delis and supermarkets. Johnny Acton is a writer/journalist who has authored books on topics ranging from the role of high altitude ballooning in the Space Race (The Man Who Touched the Sky) to the history of money (Minted). Together Nick and Johnny have written four books for Kyle Cathie Ltd - Soup, Mushroom, Preserved and Duchy Originals Cookbook.

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Customer Reviews

3.9 out of 5 stars
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Most Helpful Customer Reviews

6 of 6 people found the following review helpful By Grr VINE VOICE on 28 Sept. 2008
Format: Hardcover Vine Customer Review of Free Product ( What's this? )
It's a great idea this. Recipes based on many of the products we all have tucked in the back of our kitchen cupboards. Nutella, Marmite, Ketchup and Cornflakes are amongst the products featured.

The book is nicely presented; good design and very quirky faux 70's photography. Its a handsome enough tome and I very much enjoyed the product histories at the start of each section. Interesting nuggets of info.

In fact this has much going for it but my principal reservation would be how many of the recipes would you actually try? Going through it I only noted one or two that actually looked or sounded like something i would try and whip up in the kitchen. Some recipes just sounded awful - I'm sure they aren't but certainly were enough of a turn off to rule out trying! - and a few were somewhat lazy. (Penaut butter in Satay recipes, not groundbreaking!)

What I did note was that many of the recipes were extremely simple and it made me think that this could be a good book for younger would be chefs. The fact the book focuses on items such as Baked Beans and Ketchup would probably appeal on that front as well.

Overall, it is a book that is high on the curio front but I can't see it being a well thumbed, stained and messy cookbook in years to come - which all the best ones become!
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4 of 4 people found the following review helpful By Shaz17 TOP 1000 REVIEWER on 20 Sept. 2008
Format: Hardcover Vine Customer Review of Free Product ( What's this? )
85 recipes with colourful and sometimes nostalgic photographs. I loved it for the old photos of the products, like Cornflakes and oats. I think I counted 6 recipes I would try from this and the rest I wouldn't bother with, but I am more of a sweet tooth. But how many recipes do we actually use in other cookbooks we buy? Its always a bonus if we like more than one. I liked the shape of the book, it felt nice and looked fun & funky. The way each section is laid out with a recipe more or less on each page was really nice too. Nice big writing with nice big pictures of the recipe. Each branded product has its own section and information about that product is an added history bonus. Overall I like the way it was all set out, some of the recipes and the thought and design that went into it. I tend to not buy cookbooks for the reasons that they are too expensive for just a couple of recipes that I would make. But this one I would definately like if someone bought it for me for Christmas. But I wouldnt't buy it for me.
Kellogs Cornflakes, Quaker Oats, Nutella, Peanut Butter, Cream Cheese, Marmite, Vegemite, Tomato Soup, Colmans Mustard, Baked Beans, Lea & Perrins, Tobasco Sauce, Cola, Camp Coffee and various others,is what makes this book unique.
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3 of 3 people found the following review helpful By J Cattermole VINE VOICE on 28 Sept. 2008
Format: Hardcover Vine Customer Review of Free Product ( What's this? )
What a little gem this cookbook is, certainly bought a lot of memories back for me, nice big quality hardback with a bright fun, retro layout packed with pictures and old adverts and delectable pictures of the food to make you excited to want to start cooking! Each brand used is started with a quick history of the product, they have chosen the brands that have the most distinctive flavour, quality and the biggest almost cult brands that people would want to use in their cooking.

The brands featured are: Kellogg's Cornflakes, Quaker Oats, Nutella, Skippy Peanut Butter, Philadelphia Cream Cheese, Marmite, Vegemite, Heinz Tomato Ketchup, Colman's Mustard, Hellmans Mayonnaise, Heinz Baked Beans, Lea and Perrins, Worcestershire Sauce, Tabasco Sauce, Kikkoman Soy Sauce, Guinness, Coca-Cola and Camp Coffee - which i didnt even realise they made anymore!

I really didnt know what to cook first, they all look delicious and best of all all the recipes are simple and anyone can do them, yet the results are astounding! In whole the book is a fantastic idea, they're all things you have lying around in your cupboards and having this handy recipe book makes you look at them in a whole new light!

Some of my favourite tried and tested recipes are: the vegemite and caraway cheese swirls, very delectable, we made them with marmite and they were absolutely more-ish and certainly didnt hang around long!

the childrens broccoli macaroni melt with philadelphia - hadnt even though of encorporating soft cheese into a pasta dish, there is another recipe to use it in ravioli which we also tried.

my husbands favourite was the lamb skewers with peanut butter, which at first he thought 'how can you have peanut butter with lamb?' but it obviously works beautifully!
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2 of 2 people found the following review helpful By Chantal Lyons VINE VOICE on 27 Sept. 2008
Format: Hardcover Vine Customer Review of Free Product ( What's this? )
This book is certainly a fun, quirky addition to anyone's recipe book collection. Top marks for appearance - it's nice sometimes just to flick through this thing and glance at all the pictures (images of what the recipes should turn out like, old nostalgic posters of the brands, awesome pop-art like images of the brands themselves). Going through each section may give you a sudden urge to eat the brand you're reading about.

At the beginning of each section, the brand in question is given a little introduction; how it came to be, its history up to this day, a few little facts...entertaining in its own right.

Many of the recipes look really tasty (although I admit I haven't yet had the chance to try any of them!) and imaginative; who could've ever thought that Coca Cola could be used in meat recipes (I kid you not). One recipe DID seem a tad pointless - the Heinz Ketchup one for toasted hot dogs, do we REALLY need a recipe book to tell us how to make those? - but otherwise I'm really looking forward to trying the others out.

However I'd like to point out that this probably isn't the best cookbook for first year students to take with them to university; looking at some of the ingredients some recipes require, it might be difficult to buy them on a student budget and the average student kitchen might lack all the kitchen utensils necessary for the recipes.

UPDATE: I have now tried a recipe from the book, the Thai-influenced duck/lime recipe (can't remember the exact name). Really simple to make, and explosively flavoursome. 10/10!
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