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The Brand Messiah [Paperback]

Jonathan Gabay
3.6 out of 5 stars  See all reviews (5 customer reviews)
RRP: £9.99
Price: £7.33 & FREE Delivery in the UK on orders over £10. Details
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Book Description

2 May 2012
Totally enthralling. Highly controversial. A gripping true-to-life page-turner from cover to cover. Sam Roberts is the head of one of the world s most successful and stylish branding agencies. He is rich, good-looking and in much demand by his corporate clients. Like the brands he promotes, Sam exudes a sense of control and power. Then suddenly recession deepens and advertising budgets slump. Despite even a brand-sponsored multi- billion feel-good Olympic Games, confidence is at an all-time low. Consumers are running out of trust and cash. Cynicism is the new capitalism. Sam s own personal and business life is about to be turned upside down. The repercussions could not only change him, but the world as he knows it... Full of poignant characters, The Brand Messiah is a formidable, fast-moving page-turner featuring a realistic storyline full of unexpected twists drawn from some of the world s most sacred texts. The Brand Messiah is a timely modern-day parable full of prickly realities that compel us to jangle along to the puppet master s brand-selected music of choice. Prepare for a disturbingly apocryphal tale.

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Product details

  • Paperback: 160 pages
  • Publisher: Marshall Cavendish International Asia Pte Ltd (2 May 2012)
  • Language: English
  • ISBN-10: 9814328200
  • ISBN-13: 978-9814328203
  • Product Dimensions: 21.4 x 13.4 x 2 cm
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 1,009,355 in Books (See Top 100 in Books)

More About the Author

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Product Description

About the Author

Jonathan Gabay is a leading brands expert and author of Soul Traders. He comments regularly on national TV (ITV, Sky and BBC) and newspapers on current marketing and business issues

Inside This Book (Learn More)
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Customer Reviews

3.6 out of 5 stars
3.6 out of 5 stars
Most Helpful Customer Reviews
5.0 out of 5 stars A mess indeed 8 Aug 2012
By Tony V
Format:Paperback|Verified Purchase
A seminal work.
Should be read by all in marketing who think they know about marketing.
Highly critical of what parts of the profession have now become, and those who populate them.
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2.0 out of 5 stars Stick to the non-fiction 1 Aug 2012
Format:Paperback|Verified Purchase
I read this for a book club.
Unfortunately, it was too factual, especially in the first half. The ending, however, was great. May be worth reading the first few chapters and the end. There are better books about the recession and economy out there. Try 'The Undercover Economist' for some non-fiction or 'A Week in December' for some fiction.
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1.0 out of 5 stars The Brand Messiah 23 July 2012
Format:Paperback|Verified Purchase
Whilst the author's in-depth knowledge of his field is clear...

The blurb suggests that this is a work of fiction 'full of poignant characters.' It also suggests it is a 'fast-moving page-turner.' However, upon reading I have discovered that neither of these descriptions is true? This book is boring... two thirds in you'll still be waiting for a storyline and a character to care about. Perhaps that's how it is the world of branding/marketing...
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1 of 2 people found the following review helpful
5.0 out of 5 stars Gripping... 17 Jun 2012
Only a copywriter could put words together that collide so beautifully.

Reading this makes you realise where all your hard earn money has gone!

Superb! Thank you for opening my eyes. The Brand Messiah
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2 of 4 people found the following review helpful
5.0 out of 5 stars Original - Exciting and very motivating 10 May 2012
By andy
I have long believed that the perfect way to learn is through narrative.

The author teaches, and entertains.

My attitude towards how i achieve my goals changed because of this book. - Im set for greater success now than i ever was before.
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