More About the Author
Jonathan Gabay is an accomplished author, brand journalist, lecturer, and award-winning copywriter. In his capacity as a business journalist, Gabay provides valuable marketing, PR and branding insights for global news outlets including:
BBC, ITN, Bloomberg, ABC (USA), Channel Four, Channel Five, Sky News, CNN.
Gabay has held three creative directorships and won awards for copywriting.
Brand Psychology - Corporate Reputations - Consumer Perceptions (Kogan Page 2015) delivers the latest insights into understanding corporate reputations and consumer perceptions.
Packed with up to the moment case studies, fascinating illustrations and fully supported by its own additional resources website, Brand Psychology explains the neuroscience and practical psychology behind why some brands are trusted, whilst others are not.
Key topics include:
Content and copywriting psychology.
Advertising to children.
Social media psychology.
"Combining the latest thinking in brand communications, as well as classical insights from the world of psychology, psychotherapy and neuroscience, I wrote Brand Psychology to be a practical, easy to read book, supported throughout by reputable science, useful tips and recognised research."
Copywriters' Compendium: Elsevier Hatchett. (Three editions,'05,'07,'09).
The Meaning of Life: Virgin Books. (Three international charity editions on behalf of the British Red Cross ).
Teach Yourself Copywriting: Hodder Headline (three editions) (1996).
Soul Traders - History of Commercial propaganda: Marshall Cavendish.
(Three international editions (2009) (2011)
Make a Difference with Your Marketing: Teach Yourself: Hatchett (2010).
Imaginative Marketing: Hodder Headline (1998).
Improve Your Copywriting: Hodder Headline (2010).
Teach Yourself Marketing: (1998,2003): Hodder Headline(two editions)
Successful Web Marketing in a Week: Hodder Headline (Two editions) (2002).
Write Persuasive Copy: Flash: Hatchett (2011)
Heroes Dotcom (Editor and writer) (Hodder Headline)
The Marketing Century: CIM (2011) - Contributor.
Reinvent Yourself: Momentum Books (2002) (Romanian edition 2012).
Marketing for Success: Flash, Hatchett (2011)
The Brand Messiah - Business Novel - 2012
Brand Psychology - (Kogan Page 2015)