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The Brand Messiah Paperback – 2 May 2012


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Product details

  • Paperback: 160 pages
  • Publisher: Marshall Cavendish International Asia Pte Ltd (2 May 2012)
  • Language: English
  • ISBN-10: 9814328200
  • ISBN-13: 978-9814328203
  • Product Dimensions: 13.5 x 1.6 x 21.4 cm
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 1,159,958 in Books (See Top 100 in Books)

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Product Description

About the Author

Jonathan Gabay is a leading brands expert and author of Soul Traders. He comments regularly on national TV (ITV, Sky and BBC) and newspapers on current marketing and business issues

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Customer Reviews

3.6 out of 5 stars
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Most Helpful Customer Reviews

By Tony V on 8 Aug 2012
Format: Paperback Verified Purchase
A seminal work.
Should be read by all in marketing who think they know about marketing.
Highly critical of what parts of the profession have now become, and those who populate them.
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Format: Paperback Verified Purchase
I read this for a book club.
Unfortunately, it was too factual, especially in the first half. The ending, however, was great. May be worth reading the first few chapters and the end. There are better books about the recession and economy out there. Try 'The Undercover Economist' for some non-fiction or 'A Week in December' for some fiction.
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By Ninoninelli on 23 July 2012
Format: Paperback Verified Purchase
Whilst the author's in-depth knowledge of his field is clear...

The blurb suggests that this is a work of fiction 'full of poignant characters.' It also suggests it is a 'fast-moving page-turner.' However, upon reading I have discovered that neither of these descriptions is true? This book is boring... two thirds in you'll still be waiting for a storyline and a character to care about. Perhaps that's how it is the world of branding/marketing...
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1 of 2 people found the following review helpful By Lorna Jackson on 17 Jun 2012
Format: Paperback
Only a copywriter could put words together that collide so beautifully.

Reading this makes you realise where all your hard earn money has gone!

Superb! Thank you for opening my eyes. The Brand Messiah
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2 of 4 people found the following review helpful By andy on 10 May 2012
Format: Paperback
I have long believed that the perfect way to learn is through narrative.

The author teaches, and entertains.

My attitude towards how i achieve my goals changed because of this book. - Im set for greater success now than i ever was before.
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