"...a great addition to brand consumer communicationmethodology..." ( Brand Strategy
, June 2006)
"...read it..." (Admap, July 2006)
" revolutionary " (The Marketer, October2006)
About the Author
co–founded the groundbreaking London advertising agency St Luke s, and is now a marketing consultant with clients including IKEA, the Ministry of Sound, Diageo and Coca Cola. He is the author of The New Marketing Manifesto
(Orion) which was selected as one of the top 10 business books of 1999 by Amazon, and of After Image
(Profile), an industry bestseller. He is known for radical thinking and the industry will be eager to hear and adopt his latest ideas.