The Brand Gym
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Review
‘…the book is well written, comprehensive, tackles the common pitfalls of brand management and inspires fresh perspectives.’ (B2B–Marketing.com, June 2010).
‘A refreshingly simple, practical guide to how brand management can boost business performance.’ (Moving Money, September 2010).
Product Description
This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today′s tough economic times. Following the template of the highly successful original version, the book consists of a programme of 8 "workouts" that will help marketers raise their own game in key areas such as: insight, portfolio strategy, positioning and innovation. The tools and techniques in the book have been road–tested on over 100 brandgym projects out of the last 8 years, making this book extremely practical.
- Based on the inside stories of brand leaders who have achieved success: Tesco, T–Mobile, Unilever and Proctor and Gamble. These companies share their tips, tricks and warn of the traps to avoid.
- 50% of the content is new or updated with the latest thinking on "recession proof branding", how to win when times are tough, communication briefing, growing the core business and new research with marketing directors on the key success factors of brand leaders.
- The authors are most influential, appearing in The Guardian, Marketing, Brand Strategy, Market Leader and The Marketer. The CIM have called David Taylor one of the "World′s 50 most important marketing thinkers".
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Customer Reviews
Most Helpful Customer Reviews
4 of 4 people found the following review helpful
Format:Hardcover
I've read a few of David's other books and they always impress. There's no flannel with the approach he takes or the actions you are left with.
Arguably my marketing role isn't directly related to traditional brand related marketing jobs (I'm in B2B services) but the advice, ideas, tactics and strategy still make complete sense.
You don't need to waste any more time trying to figure what or how to proceed with this book you can get on and grow your market share, revenues and profits.
Don't wait. Buy. This. Book. Now.
Arguably my marketing role isn't directly related to traditional brand related marketing jobs (I'm in B2B services) but the advice, ideas, tactics and strategy still make complete sense.
You don't need to waste any more time trying to figure what or how to proceed with this book you can get on and grow your market share, revenues and profits.
Don't wait. Buy. This. Book. Now.
3 of 3 people found the following review helpful
Format:Hardcover
Rarely has there been such a need for marketers to strengthen their brands and not to simply survive in today's tough markets, but to thrive. Taylor's no-nonsense well-proven `brand gym" approach of eight `workouts" provides countless insights on how to extend your brand, how to grow the core business, how to differentiate your products or services from competitors, how to engage employees and build customer loyalty.
This second edition is far more than a re-print - much has changed in the six years since the first edition went to print, which is reflected in over half of the content of the new book being brand new, with many up-to-date case studies. It's no idle boast that the authors' claim that the book is rather like "having your own personal coach to help you achieve your brand and business goals".
Best of all, it's an easy read - free from the usual jargon and padding!
This second edition is far more than a re-print - much has changed in the six years since the first edition went to print, which is reflected in over half of the content of the new book being brand new, with many up-to-date case studies. It's no idle boast that the authors' claim that the book is rather like "having your own personal coach to help you achieve your brand and business goals".
Best of all, it's an easy read - free from the usual jargon and padding!
3 of 3 people found the following review helpful
Format:Hardcover
As an avid follower of David Taylor's blog I looked forward to The Brand Gym - Second Edition. I am delighted to say it delivers the combination of real world insight, and practical advice that I have come to expect.
This book will appeal strategists, marketeers and product developers who will all find a "work-out" that applies best to them; but will also benefit from David's approach that clearly links the three together.
"Work-out" is certainly the right description for each of the eight chapters - each, in turn, proves that there are better ways to win, challenges the status quo, and challenges you. At the end of each work-out David throws down the gauntlet to take action - in the next month, and over the next year.
As you would expect, the "sausage and sizzle" are still an important theme. This book continually reminds us to "focus on the core", and gives us early warning signs when we might be forgetting the "sausage", getting carried away in "sizzle".
As enjoyable as Where's the Sausage, filled with even more real-world examples and practical advice - a must read.
This book will appeal strategists, marketeers and product developers who will all find a "work-out" that applies best to them; but will also benefit from David's approach that clearly links the three together.
"Work-out" is certainly the right description for each of the eight chapters - each, in turn, proves that there are better ways to win, challenges the status quo, and challenges you. At the end of each work-out David throws down the gauntlet to take action - in the next month, and over the next year.
As you would expect, the "sausage and sizzle" are still an important theme. This book continually reminds us to "focus on the core", and gives us early warning signs when we might be forgetting the "sausage", getting carried away in "sizzle".
As enjoyable as Where's the Sausage, filled with even more real-world examples and practical advice - a must read.
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Most Recent Customer Reviews
Practical help in building a brand
I don't normally do reviews of things, but found this book so on the button I wanted to give something back to the authors more than the measly amount they'll probably get from... Read more
Published 22 months ago by Charlie Snell
Another great book from the Brandgym
The brandgym have cracked it again. This book on brand marketing is simple to follow and contains practical case studies and examples which help to bring everything alive. Read more
Published 24 months ago by M. Brown
Breezy overview of branding
As someone currently studying marketing and branding, I found this book a very readable overview of the subject. Read more
Published on 23 May 2010 by SK
A Great companion for today's marketer
Remember the days of yore as we were students of marketing and all we had in our books were case studies and stories of the 20th century? Read more
Published on 20 May 2010 by Mark from Asia
All the marketing tools you'll ever need, in one book
Every once in a while, a book comes along with enough good ideas and marketing how-to's that I tell people that it belongs in their marketing tool box. Read more
Published on 20 May 2010 by Rob Marsh from Brand Story
Pratical guide to branding best practice
This latest brandgym book is as expected, really helping me practically apply the strategic theory, best practice and creativity in a ' down to earth' way to get sustainable... Read more
Published on 20 May 2010 by Marketer from Dublin
Great case studies and excellent analysis
As a regular reader of the brandgym blog, I hoped this would bring together all the advice/pointers that I read each week in chunks. Read more
Published on 18 May 2010 by K. Jones
Highly recommended for new & "old" brand marketers
As a brand manager without a marketing background, I've found The Brandgym offers sound, practical advice, thankfully devoid of marketing fluff! Read more
Published on 17 May 2010 by Pettlove
Running shoes for your Brand workout
David T. has the abilty to write marketing books that do not turn into a bed-side table, but that make you eagerly read through them back to back. Read more
Published on 17 May 2010 by Rein Hintzen
Useful, Insightful and Relevant
As a regular reader of David's blog I was unsurprised at how impressed I was with this book. It's easy to read and simple to understand while managing to be genuinely useful,... Read more
Published on 15 May 2010 by rhonaaaaa
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