Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of "workouts" that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and techniques that make sustained brand growth happen.
David is one of the world's 50 leading marketing thinkers according to the CIM, and a Fellow of the Marketing Society.
He has written 5 brandgym books: "the brandgym", "brand stretch", "brand vision", "Grow the core" and "Where's the Sausage?". He also leads the writing of the brandgym blog, which has been ranked in the top 60 marketing blogs worldwide.
He has worked on everything from beer to banking, and spends most of his time doing brand vision to action and turbo-charged marketing projects.
Prior to founding the brandgym in 2002, David worked in brand management for P&G, got an MBA from INSEAD and then started and ran Added Value's Paris office.
He is based in London but works all over the world.