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The Brand Gym: A Practical Workout for Boosting Brand and Business [Hardcover]

David Taylor (Author)

4.7 out of 5 stars See all reviews (7 customer reviews)

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The Brand Gym: A Practical Workout to Gain & Retain Brand Leadership 5.0 out of 5 stars (25)
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Product details

Hardcover: 222 pages
Publisher: John Wiley & Sons (25 Oct 2002)
Language English
ISBN-10: 0470847107
ISBN-13: 978-0470847107
Product Dimensions: 19.8 x 2.2 x 23.8 cm

Average Customer Review: 4.7 out of 5 stars See all reviews (7 customer reviews)

Amazon Bestsellers Rank: 402,071 in Books (See Top 100 in Books)
- #88 in Books > Business, Finance & Law > Sales & Marketing > Product Management

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Product Description

Review

"…Taylor’s style is refreshingly down–to–earth, with loads of advice on how to grow your own brand…It is clearly signposted; excellent chapter summaries, short exercises to reinforce what you’ve just read…" (Marketing, 5 December 2002)

"…an excellent read for someone who is starting to develop the brand of their professional practice. …Overall, this is a likely to be a book you’ll read once, then keep digging in to from time to time when you need a little inspiration…" (PS. Advisor)

"…Taylor’s is refreshingly down–to–earth, with loads of advice on how to grow your own brand…It is clearly signposted; excellent chapter summaries, short exercises to reinforce what you’ve just read…" (Marketing, 5 December 2002)

"…The key branding questions are addressed…this is vigorous, intelligent stuff, from someone who knows what he’s talking about…" (Marketing Business, January 2003)

PS. Advisor

"..an excellent read for someone who is starting to develop the brand of their professional practice..."

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Inside This Book (Learn More)

First Sentence
Winning teams use 'the brand' as an organizational blueprint for growth that is led from the very top of the company. Read the first page

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Most Helpful Customer Reviews

4 of 4 people found the following review helpful

From black box to true insight 7 Mar 2003

By "marksvisser"

Format:Hardcover

In a world with to much mystique and discussion about the value of brands finally a book that in a straightforward fashion unravels the essentials of a brand. Clear frameworks brought to live with plenty of case examples make it entertaining and worthwile to read. After reading this book one can't wait to apply the theory.

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1 of 1 people found the following review helpful

A practical guide to inspire and help you grow your brand 6 Nov 2002

By A Customer

Format:Hardcover

This has none of the hot air and buzzwords of so many books on brands....nor is it the old trick of one ideas spun out over 200 pages. The Brand Gym is a series of practical "workouts" that challenge you and your team to ask some fundamental questions about your brand and then develop an action plan to get it in better shape. Good common-sense tips and tricks are given on consumer insight, brand positioning and brand extension. I have it on my desk and find myself referring to it on a regular basis, like having a brand coach on tap!

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1 of 1 people found the following review helpful

Challenges you to raise your branding game 2 Nov 2002

By A Customer

Format:Hardcover

The Brand Gym does what it says on the tin: it is a mental workout that forces you to ask hard questions about your brand strategy and how effective it is at driving business growth.

The programme of 8 workouts covers the key areas of brand management, from insight through vision and positioning to brand extension. It even gives advice on the right training approach to "stay in shape".

I loved the inside stories that the writer was able to share from his consulting projects on brands like Disneyland Paris, Cointreau and Bacardi Breezer. Rather than the superficial success stories of most text books, these are real "war stories" from the branding battles.

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Most Recent Customer Reviews

Good- if you're the boss

This book is full of common sense and readable, if laboured, arguments. As a reference guide to implement on Monday morning, it lacks a little for a lowly product manager. Read more

Published on 7 April 2003 by Maclennane

Sign me up to this Gym !

Imagine a cook book which described the flavours of the most wonderful dishes, showed beautiful illustrations - but then gave you no instructions how to make them yourself ! Read more

Published on 21 Nov 2002

A practical, common sense tool-kit to branding

This is destined to become a must-read text for brand managers and marketing professionals.
If like me you're new to the world of brand management it will help to build your... Read more

Published on 6 Nov 2002

An action-oriented toolkit for growing brands

This book is unlike no other one I have read on marketing and brands. Instead of being full of theory and jargon, The Brand Gym is a down to earth, practical guide full of tips,... Read more

Published on 2 Nov 2002

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