- Hardcover: 432 pages
- Publisher: Addison Wesley; 1 edition (3 April 1996)
- Language English
- ISBN-10: 0201877430
- ISBN-13: 978-0201877434
- Product Dimensions: 23.4 x 16.3 x 2.5 cm
- Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)
-
Amazon Bestsellers Rank:
1,991,920 in Books (See Top 100 in Books)
- #82 in Books > Business, Finance & Law > Management > Research & Development
- See Complete Table of Contents
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More About the Author
Product Description
Review
'Entertaining and exciting treatment of the key marketing issues of today. Marketers young and old will enjoy it.' Financial Times.
Product Description
A timely exposition of the brand chartering process within businesses, drawing examples from key industries worldwide.
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Customer Reviews
Most Helpful Customer Reviews
Format:Hardcover
Hi. I am the book's editor Chris Macrae. My e-mail: wcbn007@easynet.co.uk.
I will leave reviews of Brand Chartering Handbook to others including:
-- Andrew Seth (ex Chairman of Lever Brothers) in the Financial Times (14 June 1996)
-- Jean-Noel Kapferer (my favourite guru on branding) in the next issue of the Journal of Brand Management
-- readers like you.
I rated this book at 8 because it's intentionally only part of the story of the future of brand marketing and learning organisation. Readers are invited to improve our hunt for a
mastermind team-building quiz on a company brand's unique organising purpose. Join us at the website MELNET www.brad.ac.uk/branding/
We also invite readers to a worldwide summit, currently involving over 100 experts or passionate amateurs from over 15 countries. E-mail me to take part.
Two other bookmarks give browsers a quick introduction:
--> Go to the MIT web to see why Charterers support a revolution in brand management:
http://learning.mit.edu/ide/BI/BI-010.html
--> Go to the Management Centre Europe web to feel how e-mail summits stimulate glocally valuable/new learning:
www
.mce.be/cgi-bin/forum?action=showarticles&forum=expertideas
-->-->We intend that Brand Chartering Handbook should live up to the claim of being the first interactive book for people who believe in marketing, learning organisation, and growing companies.
Au revoir, Chris
I will leave reviews of Brand Chartering Handbook to others including:
-- Andrew Seth (ex Chairman of Lever Brothers) in the Financial Times (14 June 1996)
-- Jean-Noel Kapferer (my favourite guru on branding) in the next issue of the Journal of Brand Management
-- readers like you.
I rated this book at 8 because it's intentionally only part of the story of the future of brand marketing and learning organisation. Readers are invited to improve our hunt for a
mastermind team-building quiz on a company brand's unique organising purpose. Join us at the website MELNET www.brad.ac.uk/branding/
We also invite readers to a worldwide summit, currently involving over 100 experts or passionate amateurs from over 15 countries. E-mail me to take part.
Two other bookmarks give browsers a quick introduction:
--> Go to the MIT web to see why Charterers support a revolution in brand management:
http://learning.mit.edu/ide/BI/BI-010.html
--> Go to the Management Centre Europe web to feel how e-mail summits stimulate glocally valuable/new learning:
www
.mce.be/cgi-bin/forum?action=showarticles&forum=expertideas
-->-->We intend that Brand Chartering Handbook should live up to the claim of being the first interactive book for people who believe in marketing, learning organisation, and growing companies.
Au revoir, Chris
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
1 review
3 of 11 people found the following review helpful
World #1 interactive book on marketing learning organisation
6 Feb 1997
Format:Hardcover
Hi. I am the book's editor Chris Macrae. My e-mail: wcbn007@easynet.co.uk.
I will leave reviews of Brand Chartering Handbook to others including:
-- Andrew Seth (ex Chairman of Lever Brothers) in the Financial Times (14 June 1996)
-- Jean-Noel Kapferer (my favourite guru on branding) in the next issue of the Journal of Brand Management
-- readers like you.
I rated this book at 8 because it's intentionally only part of the story of the future of brand marketing and learning organisation. Readers are invited to improve our hunt for a
mastermind team-building quiz on a company brand's unique organising purpose. Join us at the website MELNET www.brad.ac.uk/branding/
We also invite readers to a worldwide summit, currently involving over 100 experts or passionate amateurs from over 15 countries. E-mail me to take part.
Two other bookmarks give browsers a quick introduction:
--> Go to the MIT web to see why Charterers support a revolution in brand management:
http://learning.mit.edu/ide/BI/BI-010.html
--> Go to the Management Centre Europe web to feel how e-mail summits stimulate glocally valuable/new learning:
www
.mce.be/cgi-bin/forum?action=showarticles&forum=expertideas
-->-->We intend that Brand Chartering Handbook should live up to the claim of being the first interactive book for people who believe in marketing, learning organisation, and growing companies.
Au revoir, Chris
I will leave reviews of Brand Chartering Handbook to others including:
-- Andrew Seth (ex Chairman of Lever Brothers) in the Financial Times (14 June 1996)
-- Jean-Noel Kapferer (my favourite guru on branding) in the next issue of the Journal of Brand Management
-- readers like you.
I rated this book at 8 because it's intentionally only part of the story of the future of brand marketing and learning organisation. Readers are invited to improve our hunt for a
mastermind team-building quiz on a company brand's unique organising purpose. Join us at the website MELNET www.brad.ac.uk/branding/
We also invite readers to a worldwide summit, currently involving over 100 experts or passionate amateurs from over 15 countries. E-mail me to take part.
Two other bookmarks give browsers a quick introduction:
--> Go to the MIT web to see why Charterers support a revolution in brand management:
http://learning.mit.edu/ide/BI/BI-010.html
--> Go to the Management Centre Europe web to feel how e-mail summits stimulate glocally valuable/new learning:
www
.mce.be/cgi-bin/forum?action=showarticles&forum=expertideas
-->-->We intend that Brand Chartering Handbook should live up to the claim of being the first interactive book for people who believe in marketing, learning organisation, and growing companies.
Au revoir, Chris
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