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Product Description
Product Description
The international bestseller-now updated for an even bigger, brand-savvy market
Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business.
“Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.”-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire
From the Back Cover
The international bestseller
Build a better business-through your Personal Branding.
Oprah. Martha Stewart. Charles Schwab. They've built their success around their personal brands. But you don't have to be a celebrity to turn your name into a distinctive “product persona” that makes you money. Packed with a treasure trove of things to do tomorrow, next week, and next month, The Brand Called You will help you to build and maintain a Personal Brand. It also includes exciting new profiles of personal brands that pop, and teaches you how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a consistent flow of business.
“If you want to be rich and famous, read this book.”-Al Ries, coauthor of The 22 Immutable Laws of Branding
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Customer Reviews
Because of this book I completely changed my view about how to market yourself. Everything you do either confirms or denies the brand that you try to build. What you wear, what car you drive, what home you live in, your choice of restaurants send a certain message to your audience. That's why it's really important to be authentic and consistent with your personal brand. People nowadays see right through you - if you "fake" who you are, your sales information will reflect that.
Every page of this book contains plenty of practical information that you can apply straight away. I really encourage you to have a copy of this book if you want to build a strong and attractive personal brand.
1) The inspirational personal brand stories, where we learn how now-famous personalities used their personal brand to leverage their growth.
2) Specific action steps--what can be done today, what can be done in a week, etc.--a reader can take to slowly build a personal brand.
While a lot of the activities aren't new, Montoya and Vandehey structure the book's contents like a personal branding program or workshop. As a reader goes through each chapter, a different set of activities are offered for implementation.
My advice to Montoya and Vandehey is to release a The Brand Called You action diary for 2010, with each month preceded by action steps as detailed in the book.
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