This book. penned by a publisher and an editor, both female, appears to me to be an absolute insider's view of the book world. It is full of "insider"-abbreviations and slang terms I'd never previously encountered. There are also references to publishers, book shops and the like previously unknown to me, but apparently household names to everybody else in the world.
I usually restrict myself to serious books about health and spiritual matters, among other things, so I found the book to be a somewhat superfluous offering, though light-hearted and entertaining (and there is a need of light-hearted and entertaining books).
It introduces us to blogs about every subject imaginable and includes long extracts from the blogs of various apparently well-known bloggers. It deals with booksellers' blogs, publishers' blogs, fan blogs, etc etc. It discusses and cites pornographic blogs, and presents us with some macabre excerpts.
There's a chapter about the internet in general and one comparing traditional book reviews to blogs.
The chapter I most enjoyed was the final one, treating of audio- and e-books, and introducing me to Martin Ames.
I learnt about The Book Depository, which is actually a store I often have bought books from, through Amazon, though unaware of the fact of its being a major bookseller in its own right.
Not until page 243 out of 247 was it actually mentioned how the beginner can himself or herself find a site on which to blog, which I was wondering about. But, thus, eventually, we do learn that we can open a Google account and start a blog on blogger.com. Or on livejournal.com, which is the site we are advised to investigate.
There is also a lovely, comprehensive list of blog sites at the end of the book, so the reader can explore further on his/her own.
Unfortunately, the book was marred by the many typos, omissions of words, etc, etc, and even one grave grammatical error, that I wouldn't have expected in a book written by a publisher/editor duo.
But to sum up, an entertaining book for those interested in blogs and the book world as a whole, though in my view not a work of importance, i.e. not a book that I would regard as a must read. Thus only 3 stars. But the book was a refreshing addition to my library and extended my universe by introducing me to the new (for me) fascinating world of blogging.