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The Book of Yo! (Instant knowledge) Paperback – 9 Oct 2000


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Product details

  • Paperback: 60 pages
  • Publisher: Capstone (9 Oct 2000)
  • Language: English
  • ISBN-10: 1841121274
  • ISBN-13: 978-1841121277
  • Product Dimensions: 17.8 x 0.5 x 17.8 cm
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Bestsellers Rank: 783,944 in Books (See Top 100 in Books)

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Review

"inspirational new book...." (Alodis, March 2001)

"…The sort of book to read when you need a bit of inspiration to get you back on track…" (B11 Business, December 2002)

"inspirational new book...."  (Alodis, March 2001)

"…The sort of book to read when you need a bit of inspiration to get you back on track…" (B11 Business, December 2002)


 

From the Author

I'd reached the age of 40 in the music and TV business and had some of the biggest names, in pop music as my clients. Although it might have seem to other that I had done OK - I'd had my own businesses - inside I felt frustrated that I had never reached my potential. I wanted to be rich and famous and successful and I felt my time was ticking away. I stared writing down my ideas and talking about them and one day a Japanese acquaintance said "what you should do Simon, is a conveyor belt sushi bar with girls in black PVC mini skirts. I'll never forget that - it was a really focused moment. Well, we never did the mini skirts, but those four words "conveyor belt sushi bar" were the catalyst that helped me stop into the insecurity for the next few years.

I usually have about six books on the go at any one time and, because my attention span is short, I s especially love books like this one that I can dip in and out of. The left-hand page is "Simons's story" and the heading and its explanation on each page are some of the things that I have learned along the way. Because human beings are so similar (and not) there will be pages that resonate with you and others where you'll think 'what is he on about?' I like lists too, so I put one on each page.

It has been a fulfilling experience writing down what is in my head and what I have spoken about for these last few years and I am proud of it.


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Customer Reviews

3.9 out of 5 stars
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Most Helpful Customer Reviews

1 of 1 people found the following review helpful By Job on 21 July 2010
Format: Paperback
I agree 100% with Another Lucky Chancer's critique of the book. It looks like a children's Nursery Rhyme book. The content is poor and the business advice is shockingly absurd. I don't know whether this book was written with the intention of it being a comedy book but it damn well sure reads like one!!

This nugget of business advice had me laughing all the way!!
"Tell people your ideas especially those that might get stolen. It'll scare them off and scare you into getting them done!"

Fair play he's made a success of himself don't know how, but the business advice he imparts is shocking and potentially devestating.
Next charity shop I see I will donate the book!! A waste of a couple of quid!

I would advice anyone to read Duncan Bannatyne's business advice books they're informative, solid and straight to the point, that give proven solid business advice!!!
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6 of 8 people found the following review helpful By A Customer on 15 Jan 2001
Format: Paperback
Review of The Book of Yo!
This book is destined to become a stock favourite with two kinds of student; Students of life and Students of Management and Business.
It is small, easy to read (jargon busting is a main topic with the author) and highly inspirational.
It is easy to read because of the clever format which means that each double page spread is a "nutshell" in its own right.
On each left hand page Simon Woodroffe gives us chunks of autobiography. On each right hand page he gives the reader a paragraph or anecdote that mirrors or emphasis the previous points and then below that a list (the authors favourite bit).
Although form does not replace content, the way in which this book is set out makes is it so easy to digest.
Contents wise the book reviews Woodroffe's personal and professional life and extracts lessons that he has learned. The result is a collection of ideas and realities that range from the deeply personal " I got divorced in my late 30s and it threw me to my knees" (page 18) to the super-real " Sometimes when I look at the mountain to climb it seems overwhelming. When I chip away a little bit at a time, I am surprised at how quickly the pile is reduced"
The success of The Book of Yo! is that by focusing on the specific - it is also general. The author tells us how he started designing stage sets for touring Rock bands and progressed (and regressed) via estate management into developing the Global Brand that will be Yo!. He shows no fear in admitting personal failures and by going "open" on the reader, Woodroffe is able to show how to expand his own experiences into ones that will benefit the reader.
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By William O'mahony on 18 Dec 2009
Format: Paperback Verified Purchase
This arrived in the post having just read Gerald Ratner and James Goldsmith fairly lengthy autobiographies. The Book Of Yo! looks more like A Menu At Yo! But don't judge this book by its cover. Its slimline looks are very deceiving as this is a potent read. Creatively laid out in a split format, Simon Woodroofe is prophetic in his advice. He turned his mid-life crisis into a phenomenal success. Risked it all, bit the bullet and went for broke. Excellent, a true entrepreneur!
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4 of 6 people found the following review helpful By A Customer on 14 Jan 2002
Format: Paperback
If you are ever about to start up a business, like me, read this first. Ok I'm launching a new ad agency and Simon did sushi bars, but many of the thoughts, views, attitudes and comments apply. He's a breath of inspiration and unlike so many books found on the same shelves it's short and to the point. I'm fed up reading 200 pages of waffle when you could say it all in 20. Maybe this is exactly why Simon is so successful.
Chris Arnold. London
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