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The Book in the Renaissance [Hardcover]

Andrew Pettegree
5.0 out of 5 stars  See all reviews (2 customer reviews)

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Product details

  • Hardcover: 450 pages
  • Publisher: Yale University Press (6 April 2010)
  • Language English
  • ISBN-10: 030011009X
  • ISBN-13: 978-0300110098
  • Product Dimensions: 24.3 x 16.2 x 3.9 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 487,945 in Books (See Top 100 in Books)

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Andrew Pettegree
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Review

`...paints a vivid, often surprising portrait of the West's first ventures into the publishing industry...[written] with wit and fluency' --Jonathon Wright, Catholic Herald, 18th June 2010

`It is more fun than a book on bibliography has any right to be.'
--Alec Ryie, Times Higher Education, 24th June 2010

`A fascinating and original book about the history of the book in the early days of print...A major scholarly work.'
--Peter Lovegrove, History Teaching Review, October 2010

Product Description

The dawn of print was a major turning point in the early modern world. It rescued ancient learning from obscurity, transformed knowledge of the natural and physical world, and brought the thrill of book ownership to the masses. But, as Andrew Pettegree reveals, the story of the post-Gutenberg world was rather more complicated than we have often come to believe. 'The Book in the Renaissance' reconstructs the first 150 years of the world of print, exploring the complex web of religious, economic and cultural concerns surrounding the printed word. From its very beginnings, the printed book had to straddle financial and religious imperatives, as well as the very different requirements and constraints of the many countries who embraced it, and, as Pettegree argues, the process was far from a runaway success. More than ideas, the success or failure of books depended upon patrons and markets, precarious strategies and the thwarting of piracy, and the ebb and flow of popular demand. Pettegree crafts an authoritative, lucid, and truly pioneering work of cultural history about a major development in the evolution of European society.

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Most Helpful Customer Reviews
5 of 6 people found the following review helpful
By D. P. Mankin TOP 500 REVIEWER VINE™ VOICE
Format:Hardcover
I first came across this book in the Louvre bookshop on a recent trip to Paris. However, the price in Euros was ridiculous so I waited until my return to the UK. Anyone interested in the Renaissance era should read this. The author, Andrew Pettegree, deserves much credit for offering a new interpretation and understanding of the early years of book printing. Ayone who thinks advertising revenues and the manipulation of media are modern phenomena is in for a surprise. This is a well written and scholarly text that deserves a wide readership. Highly recommended.
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6 of 8 people found the following review helpful
A Must for Book Fans 10 Sep 2010
Format:Hardcover
This book is a must for those in favour of books and print because it has drawn information and inspiration from the Internet. Without special knowledge of the revolutionary impact of print culture and book trade you really do not understand what Renaissance meant and still means. One of the very fine aspects of Pettegree's attitude to print is that he stresses the importance of everyday print which meant that small books after a while took over the book market that Venice had cultivated with large and expensive books. The book world became a world market and influenced all industry in the world, infrastructure and mail leading to the information revolution. The printed book is not just a phenomenon of the past because the principles in it still apply. The book itself is also an impressive example of modern bookmaking.
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Amazon.com:  8 reviews
41 of 42 people found the following review helpful
An indispensable history 18 Sep 2010
By Salenia - Published on Amazon.com
Format:Hardcover|Amazon Verified Purchase
A sweeping survey of the first 150 years of the European printed book ("book" here covers all printed texts including pamphlets and single leaf broadsides), from its invention by Gutenberg in 1450-55 to the end of the sixteenth century. During that time, printing spread from a single location in southern Germany to every corner of Europe and beyond, resulting in an estimated 350,000 different editions. The focus of the book is on the book as a business - "Printers were businessmen, and books were a commercial venture" (p. 129) - and, as the book progresses, on the Reformation (which resulted in an explosion of printing of Luther's pamphlets) and the subsequent wars, political conflicts and intrigues. Pettegree discusses what was printed, where and why; how the books were distributed and marketed, etc., tying this to the important historical and religious events of the sixteenth century. Along the way, he covers the expansion of printing to provide news and entertainment, the increase in printing in the vernacular, the birth of literary salons and women authors, the early printing of popular music, renaissance schools, emblem books, scientific works, botanical illustration, maps, printing in England, Scotland, Spain, Scandanavia, Eastern Europe, and Mexico, censorship and the Index, and a variety of other topics. Seemingly, nothing significant is omitted.

In his analysis, Pettegree provides numerous important and new insights into the history of the early printed book. The book is dense with facts and specific examples. It includes many excellent illustrations of early printed books, including fine title pages. It contains extensive footnotes to sources, although unfortunately they are not at the bottom of pages of text, but at the back, indexed by page runs.

Surprisingly, the author starts off the book with a significant error. He states that Gutenberg may have based his invention on the "model" of block books, short religious works in which both the text and images were printed from single woodcuts (p. 23). In fact, scholars have rejected the idea that block books were precursors of movable type books and have confirmed (through analysis of watermarks and owners' annotations) that virtually all surviving block books had been printed in the 1460s and later and none predate work on the Gutenberg Bible (1450). (See Allan Stevenson's "The Problem of the Blockbooks" and the other articles included in Blockbücher des Mittlealters, Gutenberg-Museum, Mainz (1991)). The illustrated "block book Bible" shown in fig. 4 and supposedly printed "c. 1430" actually is known as an "Apocalypse" and was printed c. 1465-70. The author also suggests that work on mechanical printing may have begun in the 1430s (p. 21), without mentioning that the early sources on which that is based are problematic and have been the subject of lengthy and inconclusive debate.

Although I saw no other major errors, I did note a few minor ones. For example, type was inked using stuffed leather balls or pads with attached handles, and not "soft sponges" as the book states (Fig. 6). (See, e.g., Philip Gaskell, A New Introduction to Bibliography (1972), p. 126.) The statement that the sixteenth century Giunta printing business in Florence "was a branch office of the family's Venice business" (p. 254) is incorrect; the two businesses were separately formed in the fifteenth century by a pair of brothers from Florence and were independently operated by them and their respective heirs following distinct strategies, devotional works in Venice and humanistic works in Florence. Although the two businesses entered into several partnerships, "direct participation of the Florentine firm in partnership with the Giunti of Venice ended in 1517." (Pettas, The Giunti of Florence, p. 112.) The reference to "Bohemia (now the Czech Republic)" (p. 112) is awkward, seemingly suggesting that Bohemia simply changed its name; something like "Bohemia (roughly the western part of today's Czech Republic)" would have been more accurate. And, although he discusses Aldus' famous small octavo editions (p. 61), he neglects to mention that Aldus began their printing in 1501, leaving their chronology unclear to the reader.

Notwithstanding these small imperfections, this is a major addition to the early history of the book and clearly the most comprehensive study (in English at least) of the inter-relation of sixteenth century printing with the Reformation and religious turmoil of that period Pettegree's work will be indispensable to those fields.
24 of 31 people found the following review helpful
Wonderful book, but not in Kindle version 21 Aug 2010
By Lake Erie Islander - Published on Amazon.com
Format:Kindle Edition|Amazon Verified Purchase
This is a wonderful book, the the Kindle edition, aside from being overpriced, does not include any of the many pictures from the book. Amazon should have a warning about this.
24 of 34 people found the following review helpful
shoddy product 21 Jan 2011
By Hugh R. Fox - Published on Amazon.com
Format:Hardcover|Amazon Verified Purchase
This book author's fine work has been dealt a poor hand by its publisher. I was very surprised to find that the Yale University Press honors an outstanding work on the early history of books and publishing with so shoddy a modern product. The "Hardcover" in this instance is some slim cardboard drawn over what is essentially a rigid perfect bound text. I had understood that a "Hardbound", or Case bound, book would be comprised of a substantial cover drawn over smythe sewn pages. The result of such a process being an easy to read publication, the pages generally lie flat, resulting in a book that is easy to use and quite durable.
This current edition by the Yale University Press combines text margins which are so slim that the text disappears into the gutter with pages being glued together in a rigid block, all of which results in it becoming necessary to physically break the back of the book block in order to read the text.
It is truly a shame to produce such a shoddy product covering what is in effect an outstanding effort covering the formative history the art of the book with a book that is completely lacking in normal cased book production values.
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