- Paperback: 240 pages
- Publisher: Guinness Publishing Limited; 1st edition (8 May 1998)
- Language English
- ISBN-10: 0851120679
- ISBN-13: 978-0851120676
- Product Dimensions: 29.5 x 25.1 x 2 cm
- Average Customer Review: 4.0 out of 5 stars See all reviews (4 customer reviews)
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Amazon Bestsellers Rank:
119,143 in Books (See Top 100 in Books)
- #28 in Books > Art, Architecture & Photography > Graphic Arts > Advertising
- #81 in Books > Business, Finance & Law > Management > Management Skills > Teams
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Product Description
Product Description
This guide to advertising from the 1920s to the present day includes special features on cartoons, World War II advertising, Guinness advertising campaigns, including the toucan and Pure Genius, and the Festival of Britain.
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Customer Reviews
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
Format:Paperback
A very good book tha helped me enormously with a marketing assignment! I am not a Guinness drinker and previously had no real knowledge of Guinness advertising, but found it fascinating and informative. Thankyou Jim Davies!
3 of 3 people found the following review helpful
Format:Paperback
This book although unusual in its catagory is brilliant, it shows how Guinness advertising has evolved to the present day. Its also good fun spotting which adverts you recognise/remeber, I can recognise the vast majority of them.
7 of 8 people found the following review helpful
Format:Paperback
This coffee table sized book is a must for any collector of Guinness items. The usage of advertising to sell Guinness worldwide is shown in this book. The book throughly covers guinness advertising from the past 100 years. The book shows the different advertising campaigns provided in this time from many of the best British and Foreign advertising agency's. The many color and B & W illustrations provided in the book will provide many hours of viewing and provide a reference guide to Guinness collectors world wide.
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