| ||||||||||||
 Trade In this Item for up to £19.85
Trade in The Book of Gossage for an Amazon.co.uk gift card of up to £19.85, which you can then spend on millions of items across the site. Plus, get an extra £5 when you trade in books worth £10 or more until June 30, 2012. Trade-in values may vary (terms apply). Find more products eligible for trade-in.
|
Frequently Bought Together
Product details
|
More About the Author
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product)
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Paperback
Read every other book about advertising creative before you read this book, because "The Book of Gossage" will spoil all those other books for you. They just won't be as inspiring, or even as interesting.
Gossage was a fascinating man, with a fascinating life, who did incredible advertising.
Must read.
2 of 2 people found the following review helpful
Format:Paperback
They called him "The Socrates of San Francisco." Howard Luck Gossage had a small advertising agency in a San Francisco firehouse. It was here that Friends of the Earth began - where the world was introduced to Marshall McLuhan. They even did some legendary advertising. Jeff Goodby wrote the intro - Stan Freberg contributed a piece - if you love what advertising could be, you just might like this book.
1 of 1 people found the following review helpful
Format:Paperback
Reissued 2006 (including Disc of Gossage) by The Copy Workshop after having been out of print for years. It's a marvellous book about "The Socrates of San Francisco", the genius Howard Luck Gossage who had his very own ideas about advertising: "People (...) read what interests them. And sometimes it's an ad." Ordering from Amazon should soon be possible again, too.
For more information about Howard Luck Gossage google: gossage firehouse
For more information about Howard Luck Gossage google: gossage firehouse
Would you like to see more reviews about this item?
Were these reviews helpful?
Let us know
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
