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The Blue Economy: 10 Years, 100 Innovations, 100 Million Jobs [Paperback]

Gunter A. Pauli (Author)

4.0 out of 5 stars See all reviews (1 customer review)

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Product details

Paperback: 336 pages
Publisher: Paradigm Publications (30 Jun 2010)
Language: English
ISBN-10: 0912111909
ISBN-13: 978-0912111902
Product Dimensions: 25.1 x 20.3 x 2.3 cm

Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)

Amazon Bestsellers Rank: 298,126 in Books (See Top 100 in Books)

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0 of 1 people found the following review helpful

4.0 out of 5 stars Good resource 21 Jan 2013

By Robert V Pomeroy

Format:Paperback|Amazon Verified Purchase

Extensive review of environmentally valuable innovations that shows what can be done to make a real difference by ordinary people. Inspiring

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Amazon.com: 4.5 out of 5 stars 11 reviews

11 of 11 people found the following review helpful

2.0 out of 5 stars Not enough details 3 Feb 2012

By Hilary Stewart - Published on Amazon.com

Format:Paperback|Amazon Verified Purchase

I was excited about this book especially given all of the positive reviews, but this one is too vague to be taken seriously. I enjoyed Upsizing by the same author because it really shows you how these systems work and how they work together. The Blue Economy does not do that. It consists mostly of lots of ideas and no thoughts on how to implement them. So termite mounds all over the world maintain the same temperature and humidity levels. How? By their geometry. Could we get some more specifics? If the length and shape of the tunnels make the mounds work, why not describe how? It's all well and good to say that we should design houses the way termite mounds are designed so that they don't use any outside energy, but if you don't show us a diagram or a more detailed description then how are we supposed to act on that information? Visual information is severely lacking in this book. The projections about the number of jobs that could be created using these ideas are pie in the sky. Gunther Pauli is a brilliant guy, and his organization, ZERI, does some great stuff, but their main focus seems to be to tantalize the world with their ideas, then charge you lots of money to take their class if you really want any specifics. They hold their cards very close to their chest and are not interested in sharing or helping anyone who really wants to do anything about the climate crisis.

10 of 12 people found the following review helpful

5.0 out of 5 stars Paradigm Changing 2 Nov 2010

By J. Sidell - Published on Amazon.com

Format:Paperback

Gunter Pauli illustrates a dramatic change in paradigm of business. Instead of the traditional capitalism - massive, linear, and economy focused, Pauli calls upon the wisdom of biomimicry to design a business and industrial structure that focuses on the interconnectedness of systems, the scope of the business model, and the integral need of the synergies between environment, economy, and society. A must read for anyone who plans on studying business, starting a company, running a company, working for a company, or buying a product produced from a company. Scratch that... you should read this book if you breath air and drink water.

3 of 3 people found the following review helpful

5.0 out of 5 stars Perspective changing 22 Oct 2011

By Lee Sun Ju - Published on Amazon.com

Format:Paperback|Amazon Verified Purchase

Gunter Pauli's writing may be a little stilted but there is nothing stilted about the vision on display. Changing business from a pipeline that connects the mine to trash heap demands that we approach business in a different way. Seminal books like Cradle to Cradle and Natural Capitalism introduced us to a new way of thinking, but were short on examples of technology and ideas that would allow us to move quickly to cleaner, more responsible commerce. Gunther Pauli's Blue Economy serves up a veritable banquet of examples. I personally have followed up on several of the products listed in the book for utilization purposes.

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