Toyota's recently-aired television spot featuring two male middle-schoolers and an adult technician at a crash-test facility strikes my limit when it comes to horror: i.e., mere children bullying an adult. The follow-up was even more outrageous. Thus, though not a fan exactly of gothic literature and film, but one who's aware of its pervasive (and persuasive) influence on popular culture, I keep an eye peeled. That's how I come to Jack Morgan's gem of a study. His insights into the nature of gothic make a difference, make one take it more seriously. Moreover, the actual biology is substantial and, finally, Morgan's sound scholarship and lucid prose (no slack anywhere) recommend it highly. Lucid prose.