The Biggest Loser has consistently broken audience records in its daytime and primetime slots with a massive 7 million viewers per show (consolidated). A new series launches on ITV1 in primetime in January 2012 with nine 60-minute shows packed with all-new contestants, compelling storylines, emotion, and extreme weight loss. Presented by reality TV superstar, Davina McCall. TX date: January 2012 (ITV1: UK/ TV3: Eire). The Biggest Loser Cookbook is the third official UK tie-in from Hamlyn. The Biggest Loser the bestsellng new diet brand of 2011. The Biggest Loser: Your Personal Programme for Permanent Weight Loss never left the top 3 titles list in the Diet & Fitness genre throughout the TV run. The Biggest Loser Cookbook contains over 100 recipes and ideas for calorie-counted meals, treats and snacks, including a 14-day menu plan; cheats, swaps and shopping lists; and simple guidelines on healthy eating. Coverage will include high profile serialisation of the book within the Daily Mail, and a series of interviews with the experts and contestants in the Sun, Bella, Now and Heat magazines,with the publicity tying into promotions of The Biggest Loser meal replacement bars, online club and other merchandise. Simultaneous ebook publication.
About the Author
In January 2011, The Biggest Loser hit primetime and gripped the nation as we watched winner Wil Graham lose a staggering 8st 7lbs. The Biggest Loser is returning for an extended primetime TV run in January 2012 - with an extra hour of programming on ITV1, more involvement from host Davina McCall, new contestants shedding as much weight as they can with exercise and healthy eating, and some "secret" twists & surprises.