The Biggest Loser has consistently broken audience records in its daytime and primetime slots with a massive 7 million viewers per show (consolidated). A new series launches on ITV1 in primetime in January 2012 with nine 60-minute shows packed with all-new contestants, compelling storylines, emotion, and extreme weight loss. Presented by reality TV superstar, Davina McCall. TX date: January 2012 (ITV1: UK/ TV3: Eire). The Biggest Loser Cookbook is the third official UK tie-in from Hamlyn. The Biggest Loser the bestsellng new diet brand of 2011. The Biggest Loser: Your Personal Programme for Permanent Weight Loss never left the top 3 titles list in the Diet & Fitness genre throughout the TV run. The Biggest Loser Cookbook contains over 100 recipes and ideas for calorie-counted meals, treats and snacks, including a 14-day menu plan; cheats, swaps and shopping lists; and simple guidelines on healthy eating. Coverage will include high profile serialisation of the book within the Daily Mail, and a series of interviews with the experts and contestants in the Sun, Bella, Now and Heat magazines,with the publicity tying into promotions of The Biggest Loser meal replacement bars, online club and other merchandise. Simultaneous ebook publication.
The Biggest Loser Cookbook presents over 100 recipes and ideas for calorie-counted meals that help you lose weight fast, safely and sustainably. With simple, delicious and satisfying recipes at your fingertips, you'll be able to shed the pounds and feel fantastic. There's a 14-day menu plan and ideas for cheats and swaps that make it easy to incorporate new foods into your everyday routine. With shopping lists to help you buy exactly what you need you'll find it hard not to see the weight disappear in a matter of weeks. Designed with series promotion in mind this cookbook is the perfect accompaniment to The Biggest Loser: Your Personal Programme for Permanent Weight Loss with additional recipes and tips that will help you achieve (and maintain!) the body you've always wanted.