Edited by Seth Godin. Most organisations are stuck in a rut. On one hand they understand all the good things that come with growth, one the other they are petrified that growth means change and change means risk. Godin has worked with 33 of the world's best business minds to answer the critical question: How do you make a business remarkable? The Big Moo is a simple book in the tradition of Fish and Don't Sweat the Small Stuff. Instead of lecturing, it tells stories that light the imaginative fire and encourages true innovation.
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Seth Godin is the author of seven books that have been bestsellers around the world and have been translated into more than fifteen languages. He's been featured in The Wall Street Journal, Forbes, Fortune, Fast Company and Business Week. Godin was singled out by Successful Meetings Magazine as one of twenty-one top speakers for the twenty-first century. Before The Big Moo and All Marketers Are Liars, Godin wrote Free Prize Inside!, which Forbes picked as one of its books of the year (as did Fast Company). He is also the author of Purple Cow, the bestselling marketing book of the decade, and Permission Marketing.
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Historians of magic are in total agreement about this: Hou-dini did hackneyed mechanical tricks, showed little evidence of talent, and had almost none of the suave charisma that the great magicians of his era had. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
Historians of magic are in total agreement about this: Hou-dini did hackneyed mechanical tricks, showed little evidence of talent, and had almost none of the suave charisma that the great magicians of his era had. Read the first page
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Most Helpful Customer Reviews
By Andy
Format:Hardcover|Amazon Verified Purchase
Book you can pick up and put down.. short and to the point. Enjoyable read. Purchase was smooth and straightforward.
1 of 2 people found the following review helpful
By steveukl
Format:Hardcover
this book was a very poor read I've gone back to the book a few times but not any more it should be called THE BIG BOO
2 of 4 people found the following review helpful
By Daddy-O
VINE™ VOICE
Format:Audio CD
An excellent audiobook - very fast, funny and insightful. Because it's a series of short essays / observations from a number of people (33 I think) it is never boring even at over 3 hours.
Seth Godin (think Woody Allen's younger Marketing brother) has a very friendly audiobook voice, and because he sounds a bit like Woody, to me at least, it all comes across as a bit of a stand-up session.
Perfect for commuting as each section is quite short, and I like the "gong" between chapters.
Seth Godin (think Woody Allen's younger Marketing brother) has a very friendly audiobook voice, and because he sounds a bit like Woody, to me at least, it all comes across as a bit of a stand-up session.
Perfect for commuting as each section is quite short, and I like the "gong" between chapters.
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Most Recent Customer Reviews
5.0 out of 5 stars
Why not fill your "pasture" with multi-colored...
Q: What's this book all about?
Godin: This is a book about how and why to grow. It's not a book of facts or logical reasoning. Read more
Published on 29 Dec 2005 by Robert Morris
5.0 out of 5 stars
Donna L. Cohen Author "GO BIG or Stay Home!" is BIG MOO FAN!
Stories to inspire, motivate, and call you to action to do something - like "remarkabilize" your business! Read more
Published on 4 Nov 2005 by Donna L. Cohen
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