Review
'A brilliant analysis of a potent force'
-- David Hale, Global Economist
The Big Mo is a compelling book that journeys seamlessly from finances to the Iraq war, from oil prices and climate change to religion and pop culture in an effort to explain how we behave and why we are so easily led. From start to finish, it's an entertaining read.
--The Financial Times
The Big Mo is a compelling book that journeys seamlessly from finances to the Iraq war, from oil prices and climate change to religion and pop culture in an effort to explain how we behave and why we are so easily led. From start to finish, it's an entertaining read. --The Financial Times, February 16, 2011
A brilliant analysis of a potent force. --David Hale, Global Economist
The Big Mo pulls together lots of strands of varied thinking from many fields. It will make people think and reflect. --Dr Paul Marsh, London Business School
Roeder's book is a revelation --Phillip Adams, broadcaster, critic and film producer
Almost nobody understands (momentum). Mark Roeder does. He makes it starkly clear why it can never again be 'business as usual'. This book is a brilliant wake up call.
--Joe Bageant, American social commentator and author of Deerhunting With Jesus
A compelling book that journeys seamlessly from finance to the Iraq war, from oil prices and climate change to religion and pop culture (...) From start to finish, it's an entertaining read
--Financial times
-- David Hale, Global Economist
The Big Mo is a compelling book that journeys seamlessly from finances to the Iraq war, from oil prices and climate change to religion and pop culture in an effort to explain how we behave and why we are so easily led. From start to finish, it's an entertaining read.
--The Financial Times
The Big Mo is a compelling book that journeys seamlessly from finances to the Iraq war, from oil prices and climate change to religion and pop culture in an effort to explain how we behave and why we are so easily led. From start to finish, it's an entertaining read. --The Financial Times, February 16, 2011
A brilliant analysis of a potent force. --David Hale, Global Economist
The Big Mo pulls together lots of strands of varied thinking from many fields. It will make people think and reflect. --Dr Paul Marsh, London Business School
Roeder's book is a revelation --Phillip Adams, broadcaster, critic and film producer
Almost nobody understands (momentum). Mark Roeder does. He makes it starkly clear why it can never again be 'business as usual'. This book is a brilliant wake up call.
--Joe Bageant, American social commentator and author of Deerhunting With Jesus
A compelling book that journeys seamlessly from finance to the Iraq war, from oil prices and climate change to religion and pop culture (...) From start to finish, it's an entertaining read
--Financial times
Book Description
A fascinating exploration of the increasing impact of large-scale momentum in our lives
