With many a fiction being released with exotic corners of the world in the backdrop, `The Better Man' has the entire recipe for a potential blockbuster in that category, but for some reason fails to emulate even a `God of Small Things'. The reason, I believe lies in the basics of writing: the author failed to identify the audience of the book. With the globalization taking the literary world on stride, it is hard, but still important for the producer (author) to clearly identify the consumer (reader) for success (effective communication).
The story of Kaikkurussi has all the ingredients for an interesting netherworld tale. There is the curious Bhasi who can look into the minds and cure them with the help of exotic herbs and pure commonsense. There is the protagonist Mukundan, who discovers and rediscovers himself with the help of Bhasi. There are the images of death, tyranny, submission, defiance and ultimate tragedy of the various other characters with the Kerala social setup in the background. But the author fails to build the necessary background for a person unfamiliar with the society to digest all this. At the same time, for a native, the book does not provide anything new or exciting as there have been similar books written before, albeit in the local vernacular. It appears Anita Nair had the former category of readers in mind.
I would point to Marquez's Macondo (One Hundred Years of Solitude) as the epitome of the stories of other lands, factual or fictitious. It is amazing how skillfully and seamlessly Marquez weaves the strands of the land, people, society, culture and times of Macondo with a strong story line in the foreground. May be that is a little unfair a benchmark to new writers like Nair.