- Paperback: 192 pages
- Publisher: Virgin Books; illustrated edition edition (22 Feb 2001)
- Language English
- ISBN-10: 0753505371
- ISBN-13: 978-0753505373
- Product Dimensions: 21.4 x 13.5 x 2 cm
- Average Customer Review: 4.7 out of 5 stars See all reviews (3 customer reviews)
- Amazon Bestsellers Rank: 820,290 in Books (See Top 100 in Books)
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More About the Author
Product Description
Product Description
Careful planning is is the key to successful business development and growth for every company, new or old. If you're launching new products and services, taking on more people, relocating to bigger offices, buying a business or selling one, you'll do it better if you plan it. With sound practical advice, case studies and exercises, this book will help you through the planning process and ensure that your plans are indeed the best-laid business plans.
-- An invaluable guide to help you plan for any business contingency
-- Practical advice on creating a successful business plan
-- Short, easy-to-digest sections and useful case studies.
-- An invaluable guide to help you plan for any business contingency
-- Practical advice on creating a successful business plan
-- Short, easy-to-digest sections and useful case studies.
From the Back Cover
'Think first and then act' is the mantra that leads to the growth of every business, big or small, well-established or just starting up. Whether you're buying or selling, launching a new brand or employing more staff, better plans will lead to greater results.
Different scenarios demand different plans, and this book helps you tailor your preparations to suit the challenges presented by a particular move or development and ensure that yours are indeed the best-laid business plans. In short, easy-to-digest sections and using useful case studies, it contains:
* practical advice on creating a successful plan
* guidance on presenting the right plan for the right audience and getting maximum benefit from minimum effort.
--This text refers to an alternate Paperback edition.
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Customer Reviews
Most Helpful Customer Reviews
19 of 21 people found the following review helpful
Format:Paperback
I bought this book at the business planning stage before starting our business and I found it indispensable. I used almost all of it to develop our business plan and 3 years later our business (started from our attic bedroom)is becoming established, has premises, 5 staff and we have just reached the semi-finals stage for an award for best new businesses.
I still use the very useful spreadsheets (which are available from an on-line link in the book) for producing our accounts.
For those with previous business experience or substantial theoretical knowledge from business courses it may not be as valuable. But for those with little of this experience or knowledge it provides a really good starting point.
4 of 5 people found the following review helpful
Format:Paperback
If you want to start a business, this is the book to read. We all need a business plan to start, grow and keep a business. This book tells you why, how, and for whom sections of the business plan should be written.
5 of 25 people found the following review helpful
Format:Paperback
Branson puts his years of business experience and knowledge into a great book that both inspires and helps would be entrepreneurs. Easy to read and full of helpful hints and advice. If you are thinking of starting up a business, make this book one to read. You won't regret it.
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