Covering topics like crowd-sourcing, data prediction, driverless cars, virtual gaming environments, human powered vehicles, music analysis, network neutrality, digital film production, search data, crossword generators, online dating, and YouTube fame this collection collates many interesting and compelling essays on a variety of topics with a range of tones from humorous to philosophical. Of course, there's an obligatory piece from the Onion, but other good funny writing includes Phillip Smith's "The Worst Date Ever for an Apple Tech" and the dark, intriguing discussion of UrbanBaby.com entitled "Mothers Anonymous" by Emily Nussbaum. As for philosophy, Kevin Kelly's "Scan This Book!" makes a wonderful argument for freeing information whereas Clive Thompson's "A Head for Detail" reminds us that even though we can create a surrogate memory, we probably should avoid doing so unless we're willing to surf through a sea of metadata to find the memory we need. Finally, Jason Lanier's "Digital Maoism: the Hazards of the New Online Collectivism" should be required reading for anyone interested in the collision between information science and sociology. Overall, this essay collection (like the rest published annually by UM) serves as a great resource to discuss how new technological developments impact how we live, work, think, and feel.