From the Back Cover
'Think first and then act' is the mantra that leads to the growth of every business, big or small, well-established or just starting up. Whether you're buying or selling, launching a new brand or employing more staff, better plans will lead to greater results.
Different scenarios demand different plans, and this book helps you tailor your preparations to suit the challenges presented by a particular move or development and ensure that yours are indeed the best-laid business plans. In short, easy-to-digest sections and using useful case studies, it contains:
* practical advice on creating a successful plan
* guidance on presenting the right plan for the right audience and getting maximum benefit from minimum effort.
About the Author
Paul Barrow is a teacher, consultant, venture capitalist and company director and The Best-Laid Business Plans is a culmination of years of experience. His book The Bottom Line is also published by Virgin.