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Product Description
Every business starts with a bright idea, and many a bright idea has been hatched in a pub – scribbled on a nearby discarded beermat. But how do you turn the moment of inspiration into a well oiled plan? who do you need to talk to? How do you find the cash to back the idea? How many people do you need to work with to get the idea off the ground? And how on earth do you find them?
This book tells you exactly how to convert your jotted notes into a big and successful business. It takes you step-by-step, with no jargon, no complex theory and no visits to arrogant pinstriped venture capitalists who aren't really interested in just 'an idea'.
This revised edition follows the same successful format of the previous editions with new up to the minute advice including: how to work with a bank to your greatest benefit, a new expanded section on growing your business and how to handle the 20-plus employee stage.
Using these tried and tested techniques, your beermat inspiration could become reality.
About the Author
Mike Southon is a highly successful serial entrepreneur. In the 1980s, he co-founded The Instruction Set and helped make it Europe’s leading open systems consultancy and training business, prior to selling the company to what is now Cap Gemini Ernst &Young in 1989. In the 1990s he worked with 17 start-ups, two of which, RiverSoft and Micromuse, subsequently went public.
Mike is now a leading speaker and mentor on entrepreneurship and sales, and has a weekly column, ‘My Business’ in the Weekend Financial Times. He is a Visiting Fellow in Innovation and Entrepreneurship at London South Bank University and has made frequent appearances on television and radio.
Chris West is a professional writer with a background in marketing and PR. He has written novels and non-fiction, including the award-nominated Death of a Blue Lantern, Marketing on a Beermat and (as co-author) Think Like an Entrepreneur. Chris also teaches writing and marketing skills.
Mike and Chris are co-founders of beermat.biz, which provides online resources for both practicing and aspirant entrepreneurs. www.beermat.biz
There are three essential stages that a business passes through on its way to maturity. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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Customer Reviews
The main thing is the ideas are really accessible - only what can be written on a beermat.
And yet some of the ideas - like the cornerstones model - have stuck in my mind for many years.
Good stuff.
1. Determination: work 20 hrs daily for 5 years.
2. Entrepreneurs are confident and optimist. Rejection is natural but temporary - Harvey Mckay.
3. Focus on Detail - listen to colleagues.
4. Passionate professionals at Conerstone LLC, emphasis on samples.
5. Good ideas galvanize your business. (Ideas lead to success)
6. Genuine and enthusiastic seek advice and give them.
7. Most top people are nice to get followers. Mentors should worth their 'salts' - gold
8. Ideas are at market place and may be perfect!
9. Team - 5 magic number - people you know very well.
10. Board must be strong and the only way is to empower members.
The only way to recommend this book is to say that for any serious entrepreneur it is affordable. However, the examples they gave were restricted to the environment of the writers which may not be applicable to peculiar places.The Beermat Entrepreneur: Turn Your Good Idea into a Great Business
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