From the Back Cover
You’ve got a bright idea. An idea that you think maybe, just maybe, could become a brilliant business. But what next? The Beermat Entrepreneur is the answer. It takes you through all the crucial stages between those first notes on a beermat and a business that is sound, lasting and profitable. It tells you what other books don’t – the lessons that most people have to learn by bitter experience; the tricks that all entrepreneurs wish somebody had told them before they set out.
‘This book, for me, says it all…It should become standard reading for all employees, managers and founders of start-up businesses.’
Professor Sir Christopher Evans OBE, Founder, Merlin Biosciences
‘Mike and Chris understand with unusual clarity what drives a start-up.’
Tim Smit, Founder, The Eden Project
For more information, visit our website at www.beermat.biz.
A royalty on the sale of this book will be paid to The Prince's Trust, Registered Charity No. 1079675, through its subsidiary trading company.
About the Author
Mike Southon is a highly successful serial entrepreneur. In the 1980s, he co-founded The Instruction Set and helped make it Europe’s leading open systems consultancy and training business, prior to selling the company to what is now Cap Gemini Ernst &Young in 1989. In the 1990s he worked with 17 start-ups, two of which, RiverSoft and Micromuse, subsequently went public.
Mike is now a leading speaker and mentor on entrepreneurship and sales, and has a weekly column, ‘My Business’ in the Weekend Financial Times. He is a Visiting Fellow in Innovation and Entrepreneurship at London South Bank University and has made frequent appearances on television and radio.
Chris West is a professional writer with a background in marketing and PR. He has written novels and non-fiction, including the award-nominated Death of a Blue Lantern, Marketing on a Beermat and (as co-author) Think Like an Entrepreneur. Chris also teaches writing and marketing skills.
Mike and Chris are co-founders of beermat.biz, which provides online resources for both practicing and aspirant entrepreneurs. www.beermat.biz