Buy Used
Used - Good See details
Price: £1.94

Have one to sell? Sell yours here
Sorry, this item is not available in
Image not available for
Image not available

Tell the Publisher!
I’d like to read this book on Kindle

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

The Beermat Entrepreneur: Turn Your Good Idea into a Great Business [Paperback]

Mike Southon , Chris West
4.2 out of 5 stars  See all reviews (13 customer reviews)

Available from these sellers.

There is a newer edition of this item:
The Beermat Entrepreneur: Turn Your Good Idea into a Great Business The Beermat Entrepreneur: Turn Your Good Idea into a Great Business 4.4 out of 5 stars (9)
In stock.

Book Description

6 Oct 2005

"I recommend this book to any aspiring entrepreneur" Charles Dunstone, Founder, Carphone Warehouse.

Beermat Entrepreneur became an instant bestseller on publication in 2002. It has helped tens of thousands of people thinking about starting a business to understand how to turn a good idea into a great business.

In the three years since Beermat Entrepreneur was originally published, Mike Southon and Chris West have met literally thousands of people at every stage of starting up, from thinking about it through to growing businesses. The experiences and feedback of these people has overwhelming supported the Beermat methodology. In this edition, the authors have distilled the feedback from entrepreneurs to fine tune Beermat so that it offers exactly what entrepreneurs are looking for. The new edition offers more advice on working with a bank to your greatest benefit, more info on how to grow your business, and much needed advice on what to expect and how to handle the 20-plus employee stage.

Product details

  • Paperback: 192 pages
  • Publisher: Prentice Hall; 2 edition (6 Oct 2005)
  • Language: English
  • ISBN-10: 0273704540
  • ISBN-13: 978-0273704546
  • Product Dimensions: 23.2 x 15.2 x 1.8 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Bestsellers Rank: 504,614 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, and more.

Product Description

From the Back Cover

"This book, for me, says it all…It should become standard reading for all employees, managers and founders of start-up businesses."
Professor Sir Christopher Evans OBE, Founder, Merlin Biosciences


"Mike and Chris understand with unusual clarity what drives a start-up."
Tim Smit, Founder, The Eden Project


"What I really liked about this book was that it was easy to read. There are too many half-finished books by my bed that would have helped get me there years ago if I had just finished them. Yet I read Beermat in just one sitting; I enjoyed the book and related to it."

 Simon Woodroffe, Founder of Yo Sushi!


"Refreshing and very readable."

Richard Donkin, Financial Times



You’ve got a bright idea. An idea that you think maybe, just maybe, could become a brilliant business. But what next? The Beermat Entrepreneur is the answer. It takes you through all the crucial stages between those first notes on a beermat and a business that is sound, lasting and profitable. It tells you what the other books don’t – the lessons that most people have to learn by bitter experience; the tricks that all entrepreneurs wish somebody had told them before they set out.


From testing your idea and finding a mentor, through selecting and motivating the right people and securing your first customer, to deciding when to ‘go for growth’ – this is the guide to turning good ideas into real businesses.


This new second edition reveals the entrepreneur’s Magic Question – what it is and what it can do for you, plus the most common problems encountered by start ups and what to do about them before they happen to you! Containing the distilled wisdom of serially successful entrepreneur Mike Southon, The Beermat Entrepreneur is packed with both sound advice and expert insight.


A royalty on the sale of this book will be paid to The Prince's Trust, Registered Charity No. 1079675, through its subsidiary trading company.

About the Author

Mike Southon is a serially successful entrepreneur.  He co-founded The Instruction Set, an open systems consultancy in 1984, and sold the company five years later to what is now Cap Gemini Ernst & Young.  Mike has since been involved in seven start-up ventures, responsible for sales and marketing as well as helping to secure funding from venture capitalists.  Mike is very active as an independent consultant, and has been a keynote speaker at conferences all over the world for Microsoft, IBM, Novell, Dell, Hewlett-Packard and many others.  He has been a visiting lecturer at City Univeristy Business School since 1992. 

Chris West is a professional writer, with a background in marketing and PR. He has written novels, including the award-nominatedDeath of a Blue Lantern, and non-fiction, including (as co-author) Think like an Entrepreneur. He also teaches business and writing skills. Chris has many years experience of start-ups and small business, and has lectured on the subject in the UK, mainland Europe and the USA.

Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
Search inside this book:

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

What Other Items Do Customers Buy After Viewing This Item?

Customer Reviews

Most Helpful Customer Reviews
5 of 5 people found the following review helpful
Read This Book if you are thinking about turning one of those ideas into something more than an idea! Mike and Chris have written a book that is very readable. Well written and contains great ideas such as how to structure your company, whom to involve, where to network, how to network. What Foundation Stones or 'cornerstones' as Mike refers to them are required.
The Key Learning Point for me was to getting a Finance Cornerstone and Sales Cornerstone involved. Why is this Key? Because without 'sales' your dead in the water. And without 'Cashflow' and 'Cashflow' management your Dead in the Water too! Debt is not good!
Enjoy this book, and join us at a BeerMat Monthly Event in UK and who knows maybe into Europe and the wider world soon.
Take Care,
Comment | 
Was this review helpful to you?
5 of 5 people found the following review helpful
5.0 out of 5 stars Good ideas turned into a great book 9 Feb 2006
Best thing I liked about this book was that it is so easy to read and it did not bore me as it lacked the repetition that many other books of this ilk suffer from. I dipped in and out of it over a period of 4 weeks and each time found new ideas that inspired me. The book covers all aspects of what to do when you have a great business idea and what to look for in a mentor, the team, pitching for sales, pricing, what to do when you become a larger organisation and finally an established mighty oak. It was basically a great read and very easy to relate too in all aspects.
Comment | 
Was this review helpful to you?
2 of 2 people found the following review helpful
4.0 out of 5 stars Useful Read for entrepreneural minds 5 Jun 2007
It is often found that those with entrepreneural desires are more 'hands-on' types, who cannot resist being 'all-over' while starting an enterprise. This book is a good read for such individuals. It tells you the best ways to survive during the seedling and sapling stages before you get to the mighty oak stage. It emphasises how important it is to have a good mentor in the initial stages of the enterprise and how you must have the four cornerstones to ensure you do not end up being a jack of all trades!

Currently I work for a company but the day I decide to start something of my own, I will surely re-read this book before I take the first step.
Comment | 
Was this review helpful to you?
2 of 2 people found the following review helpful
5.0 out of 5 stars Clearly written, and not just for entrepreneurs 13 April 2007
Like the other reviewers, I found this to be very clearly written and easy to read, and finished it in one sitting. I don't see myself as an entrepreneur, but as someone who might like to work in that environment, and this book has great descriptions of the other roles needed to get a business going, not just the man with the idea at the centre. Highly recommended.
Comment | 
Was this review helpful to you?
2 of 2 people found the following review helpful
Format:Paperback|Verified Purchase
As others have said an easy read excellently written. I finished it in one session. It makes very clear what happens and what to expect during the various the stages of growth. The key high level points are well made, good practical advice.
Comment | 
Was this review helpful to you?
4.0 out of 5 stars Quite Good, Scaringly Accurate and Very Apt 13 Mar 2009
For a relatively short book it is suprisingly widely encompasing taking the reader on a journey from seedling enterprise, sapling enterprise and the mighty oak.

It was weirdly accurate with similarities to the company I work for (sticking around the 150 employee mark). It was also had a scarily accurate description / profile of our ex MD / entrepreneur and the journey the company has taken.

I especially like the parts on the Intrapreneur and recognising internal innovation.

However it seems to be a bit to prescribing of the 'dream team' recommendations and the link to the 'Beermat' is neither here or there.

Might as well add it to your collection.

-- Lee
Comment | 
Was this review helpful to you?
2.0 out of 5 stars misleading 8 Oct 2008
i was really disapointed in this book; i was expecting practical advice on start ups...this seems to be aimed at the aspiring tycoon, or someone who is setting up a massive company as opposed to an SME.

overall, good if you're interested in business theory in general but useless if you want a clear guide on how to set up a small business.
Comment | 
Was this review helpful to you?
Most Recent Customer Reviews
3.0 out of 5 stars Not bad, some useful things
Some useful advice like getting a mentor, but can make you fall asleep sometimes. I'm sure there are more interesting books out there
Published 6 months ago by Mr R Chauhan
4.0 out of 5 stars Recommended by course tutor
Recommended for the course (Business Mangement) i am undertaking. Quite useful but didnt fully utilise all the material. Can re-sell now as no longer required.
Published 6 months ago by Jay
5.0 out of 5 stars Small beer for a great book
At its core is a very central a powerful idea. A group of friends and acquaintances can get together with their mixed complimentary skills, find themselves a mentor and create a... Read more
Published on 20 Oct 2011 by Stephen Green
5.0 out of 5 stars Get Started - NOW!
You're in the pub with your friends when a brilliant idea hits you. In lack of paper you use the back of a beermat to write down your ideas. Read more
Published on 28 Jan 2010 by Larisa Camfferman
5.0 out of 5 stars Great book (especially if you dislike business acronyms)
Loved this book. If you dislike acronyms, believe that business is simple (not necessarily easy), want to be a bootstrapper and like to have a laugh then this book is for you. Read more
Published on 21 July 2009 by R. Jones
3.0 out of 5 stars You don't miss anything
The book is easy to read and pretty refreshing as anecdote, but basically is the author point of view over anything else,is to personal to be a business start up book.
Published on 8 May 2006 by Charles
Search Customer Reviews
Only search this product's reviews

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
First post:
Prompts for sign-in

Search Customer Discussions
Search all Amazon discussions

Look for similar items by category