From the Back Cover
"This book, for me, says it all
It should become standard reading for all employees, managers and founders of start-up businesses."
Professor Sir Christopher Evans OBE, Founder, Merlin Biosciences
"Mike and Chris understand with unusual clarity what drives a start-up."
Tim Smit, Founder, The Eden Project
"What I really liked about this book was that it was easy to read. There are too many half-finished books by my bed that would have helped get me there years ago if I had just finished them. Yet I read Beermat in just one sitting; I enjoyed the book and related to it."
Simon Woodroffe, Founder of Yo Sushi!
"Refreshing and very readable."
Richard Donkin, Financial Times
Youve got a bright idea. An idea that you think maybe, just maybe, could become a brilliant business. But what next? The Beermat Entrepreneur is the answer. It takes you through all the crucial stages between those first notes on a beermat and a business that is sound, lasting and profitable. It tells you what the other books dont the lessons that most people have to learn by bitter experience; the tricks that all entrepreneurs wish somebody had told them before they set out.
From testing your idea and finding a mentor, through selecting and motivating the right people and securing your first customer, to deciding when to go for growth this is the guide to turning good ideas into real businesses.
This new second edition reveals the entrepreneurs Magic Question what it is and what it can do for you, plus the most common problems encountered by start ups and what to do about them before they happen to you! Containing the distilled wisdom of serially successful entrepreneur Mike Southon, The Beermat Entrepreneur is packed with both sound advice and expert insight.
A royalty on the sale of this book will be paid to The Prince's Trust, Registered Charity No. 1079675, through its subsidiary trading company.
About the Author
is a serially successful entrepreneur. He co-founded The Instruction Set, an open systems consultancy in 1984, and sold the company five years later to what is now Cap Gemini Ernst & Young. Mike has since been involved in seven start-up ventures, responsible for sales and marketing as well as helping to secure funding from venture capitalists. Mike is very active as an independent consultant, and has been a keynote speaker at conferences all over the world for Microsoft, IBM, Novell, Dell, Hewlett-Packard and many others. He has been a visiting lecturer at City Univeristy Business School since 1992.
Chris West is a professional writer, with a background in marketing and PR. He has written novels, including the award-nominatedDeath of a Blue Lantern, and non-fiction, including (as co-author) Think like an Entrepreneur. He also teaches business and writing skills. Chris has many years experience of start-ups and small business, and has lectured on the subject in the UK, mainland Europe and the USA.