- Paperback: 192 pages
- Publisher: Prentice Hall; 2 edition (6 Oct 2005)
- Language English
- ISBN-10: 0273704540
- ISBN-13: 978-0273704546
- Product Dimensions: 23.2 x 15.2 x 1.8 cm
- Average Customer Review: 4.4 out of 5 stars See all reviews (11 customer reviews)
- Amazon Bestsellers Rank: 328,532 in Books (See Top 100 in Books)
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More About the Author
Product Description
Product Description
"I recommend this book to any aspiring entrepreneur" Charles Dunstone, Founder, Carphone Warehouse.
Beermat Entrepreneur became an instant bestseller on publication in 2002. It has helped tens of thousands of people thinking about starting a business to understand how to turn a good idea into a great business.
In the three years since Beermat Entrepreneur was originally published, Mike Southon and Chris West have met literally thousands of people at every stage of starting up, from thinking about it through to growing businesses. The experiences and feedback of these people has overwhelming supported the Beermat methodology. In this edition, the authors have distilled the feedback from entrepreneurs to fine tune Beermat so that it offers exactly what entrepreneurs are looking for. The new edition offers more advice on working with a bank to your greatest benefit, more info on how to grow your business, and much needed advice on what to expect and how to handle the 20-plus employee stage.
About the Author
Mike Southon is a serially successful entrepreneur. He co-founded The Instruction Set, an open systems consultancy in 1984, and sold the company five years later to what is now Cap Gemini Ernst & Young. Mike has since been involved in seven start-up ventures, responsible for sales and marketing as well as helping to secure funding from venture capitalists. Mike is very active as an independent consultant, and has been a keynote speaker at conferences all over the world for Microsoft, IBM, Novell, Dell, Hewlett-Packard and many others. He has been a visiting lecturer at City Univeristy Business School since 1992.
Chris West is a professional writer, with a background in marketing and PR. He has written novels, including the award-nominatedDeath of a Blue Lantern, and non-fiction, including (as co-author) Think like an Entrepreneur. He also teaches business and writing skills. Chris has many years experience of start-ups and small business, and has lectured on the subject in the UK, mainland Europe and the USA.
Inside This Book
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Customer Reviews
Most Helpful Customer Reviews
5 of 5 people found the following review helpful
Format:Paperback
Read This Book if you are thinking about turning one of those ideas into something more than an idea! Mike and Chris have written a book that is very readable. Well written and contains great ideas such as how to structure your company, whom to involve, where to network, how to network. What Foundation Stones or 'cornerstones' as Mike refers to them are required.
The Key Learning Point for me was to getting a Finance Cornerstone and Sales Cornerstone involved. Why is this Key? Because without 'sales' your dead in the water. And without 'Cashflow' and 'Cashflow' management your Dead in the Water too! Debt is not good!
Enjoy this book, and join us at a BeerMat Monthly Event in UK and who knows maybe into Europe and the wider world soon.
Take Care,
Ian
5 of 5 people found the following review helpful
Format:Paperback
Best thing I liked about this book was that it is so easy to read and it did not bore me as it lacked the repetition that many other books of this ilk suffer from. I dipped in and out of it over a period of 4 weeks and each time found new ideas that inspired me. The book covers all aspects of what to do when you have a great business idea and what to look for in a mentor, the team, pitching for sales, pricing, what to do when you become a larger organisation and finally an established mighty oak. It was basically a great read and very easy to relate too in all aspects.
2 of 2 people found the following review helpful
Format:Paperback
It is often found that those with entrepreneural desires are more 'hands-on' types, who cannot resist being 'all-over' while starting an enterprise. This book is a good read for such individuals. It tells you the best ways to survive during the seedling and sapling stages before you get to the mighty oak stage. It emphasises how important it is to have a good mentor in the initial stages of the enterprise and how you must have the four cornerstones to ensure you do not end up being a jack of all trades!
Currently I work for a company but the day I decide to start something of my own, I will surely re-read this book before I take the first step.
Currently I work for a company but the day I decide to start something of my own, I will surely re-read this book before I take the first step.
Most Recent Customer Reviews
Small beer for a great book
At its core is a very central a powerful idea. A group of friends and acquaintances can get together with their mixed complimentary skills, find themselves a mentor and create a... Read more
Published 7 months ago by Stephen Green
Get Started - NOW!
You're in the pub with your friends when a brilliant idea hits you. In lack of paper you use the back of a beermat to write down your ideas. Read more
Published on 28 Jan 2010 by Larisa Camfferman
Great book (especially if you dislike business acronyms)
Loved this book. If you dislike acronyms, believe that business is simple (not necessarily easy), want to be a bootstrapper and like to have a laugh then this book is for you. Read more
Published on 21 July 2009 by R. Jones
Quite Good, Scaringly Accurate and Very Apt
For a relatively short book it is suprisingly widely encompasing taking the reader on a journey from seedling enterprise, sapling enterprise and the mighty oak. Read more
Published on 13 Mar 2009 by Lee Englestone
misleading
i was really disapointed in this book; i was expecting practical advice on start ups...this seems to be aimed at the aspiring tycoon, or someone who is setting up a massive company... Read more
Published on 8 Oct 2008 by J. Halbert
Clearly written, and not just for entrepreneurs
Like the other reviewers, I found this to be very clearly written and easy to read, and finished it in one sitting. Read more
Published on 13 April 2007 by Louise M
Excellent read, very clear about the stages of business growth
As others have said an easy read excellently written. I finished it in one session. It makes very clear what happens and what to expect during the various the stages of growth. Read more
Published on 28 Oct 2006 by R. J. Westmore
You don't miss anything
The book is easy to read and pretty refreshing as anecdote, but basically is the author point of view over anything else,is to personal to be a business start up book.
Published on 8 May 2006 by Charles
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