"Three seasons into Beckham's American adventure, the same question remained: Would it ever be about the soccer?" That was the last sentence of the book, and it easily could have been the first.
Amidst great hopes and unrealistic expectations ("Beckham will have a greater impact on soccer in America than any athlete has ever had on a sport globally." Tim Leiweke, CEO of AEG), the experiment has been a commercial success, and raised the profile of MLS. But as Sir Alex Ferguson, the legendary manager of Manchester United, said, "You can't escape the field." It was a theme that the author stressed with regularity, and one that apparently escaped American soccer promoters during their formulation of this grand experiment.
Grant Wahl, in a very detailed, entertaining, and enlightening book, provides the reader with answers why the experiment has not achieved all of its objectives. The portrait was an extremely balanced analysis that was not dumbed down to sell more books for a non-soccer audience. Mr. Wahl writes about the sport of soccer without derision and/or frequent comparisons to its more accepted mainstream counterparts. He understands international soccer (he has covered 5 World Cups) along with the unique way the game is organized professionally in North America. Like a scientist, the author presented the equation, gathered the evidence from many sources, structured an interesting story, and ultimately demonstrated why the experiment did not work yet where it was needed the most: On the field of play.
Although Beckham did not provide exclusive interviews for the book, he is quoted frequently from previous discussions with the author. Despite a painful ankle injury, and promotional realities, Beckham began the experiment in prime time on a July evening at the Home Depot Center. Being the great professional that he is, he soldiered on so that the Galaxy and MLS could maximize a rare window of opportunity in the mainstream American consciousness. But after a few starts and stops, it came to a thundering halt when Beckham suffered another injury and was forced to weeks on the sidelines. The show went on without its protagonist. American fans, many of whom had to pay inflated prices to see the Galaxy and/or buy multiple game packages, began to voice their anger.
This book also chronicled the unsung life of the typical American professional soccer player. Many of whom toil in obscurity, and earn a minute fraction of Beckham's salary. They fly coach, stay in modest hotels, and have a $45 per diem. But in true American fashion and spirit, they dealt with a Hollywood reality show replete with Machiavellian behind the scenes maneuvers, and enough twists and turns to unseat the most balanced of people. Alan Gordon, an oft quoted player who earned $30,870 annually during his first three years with the Galaxy, summed it up best: "I'm just trying to make this team, so I don't give a ****. I don't care who is fighting with who as long as I'm on the team and have a salary."
Despite the increased awareness of American soccer domestically and internationally, along with the global demand of David Beckham, you can't escape the field. Even if you can bend it like Beckham.