The Because Approach: Innovating Church for All [Paperback]

Let me tell you why I heartily recommend Andrew Baughen's book on evangelism, The Because Approach. Innovating Church for All. It is deeply rooted in Scripture and in contemporary culture. It draws from his twofold experience in the city and in the parish. It combines solid theory about strategy with his realistic six-stage plan. And it comes out of a heart passionately committed to Christ, the gospel and the local church. I cannot imagine that any individual or church group could study it without being profoundly challenged and inspired. --John Stott

This book will help you discover the 'because' behind every activity your church does. Why the Because Approach? Because everybody needs to be asking 'Why?' 'Why do we do this?' And most importantly: 'So what?' Andrew Baughen provides a holistic approach that will refresh your spiritual memory. What exactly is God calling you to? Read and remember why you had that heart transplant in the first place.

Andrew Baughen was a strategy consultant for financial institutions. Now vicar of St James Clerkenwell, he continues his interest in strategic planning: acting as a church consultant and speaking on it.