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The Beat Is ... [Enhanced]

Alphabeat Audio CD
4.0 out of 5 stars  See all reviews (21 customer reviews)
Price: 5.50 & FREE Delivery in the UK on orders over 10. Details
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“Just move it on now, don’t hit the brake, nothing’s gonna stop the music that we make…”
The Beat Is, Alphabeat, 2009

It might seem unlikely, but the new Alphabeat record was, in a strange kind of way, conceived during a walk through a market in Bristol. “This sounds like something I made up,” laughs Anders SG, “but it’s ... Read more in Amazon's Alphabeat Store

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Product details

  • Audio CD (1 Mar 2010)
  • Number of Discs: 1
  • Format: Enhanced
  • Label: Polydor/Copenhagen
  • ASIN: B0031DMU8S
  • Other Editions: MP3 Download
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Bestsellers Rank: 48,421 in Music (See Top 100 in Music)

Listen to Samples and Buy MP3s

Songs from this album are available to purchase as MP3s. Click on "Buy MP3" or view the MP3 Album.

Song Title Time Price
Listen  1. The Beat Is 3:220.99  Buy MP3 
Listen  2. The Spell 3:370.99  Buy MP3 
Listen  3. DJ 3:280.99  Buy MP3 
Listen  4. Hole In My Heart 4:080.99  Buy MP3 
Listen  5. Chess 3:320.99  Buy MP3 
Listen  6. Heart Failure 3:330.99  Buy MP3 
Listen  7. Heat Wave 3:470.99  Buy MP3 
Listen  8. Always Up With You 3:380.99  Buy MP3 
Listen  9. Q & A 4:060.99  Buy MP3 
Listen10. The Right Thing 4:110.99  Buy MP3 
Listen11. Til I Get Round (Bonus Track) 3:270.99  Buy MP3 

Product Description

BBC Review

Looking back at the acclaim lavished upon Alphabeat’s debut album, This Is Alphabeat, in 2008, one wonders if those responsible for this platter of past-perishable pop mimicry, these clichéd regurgitations of ubiquitous motifs, are indeed the same Danes who wowed admirers of sparkly melodies and insatiable hooks only a single springtime equinox ago.

The Lady might be Gaga for them, taking them out as UK support on her Monster Ball jaunt, but with The Beat Is… – titled The Spell in their homeland – Alphabeat seem certain to alienate first-album acolytes. Not through any distinct diversion from the formula that worked so well first time, but because this collection repeats the same tricks but neglects to capture any joie de vie whatsoever.

Pocket-sized dynamo Stine Bramsen can still belt it out, and on occasions the interplay between her and male vocalist Anders SG works effectively. DJ finds the pair exchanging lines atop a bouncy-enough backbeat without falling into the trap of trying to out-perform each other, and recent single Hole in My Heart rides an enjoyably retro – its similarity to Black Box has been noted elsewhere, astutely so – piano-house refrain, even if Stine’s claim that she “got inside” her lover is more threatening than it is tender. 

But the missteps outweigh any flashes of innate pop ability to a substantial extent. Chess meanders aimlessly, dragging its high-heels every inch of the way, and while the computerised effects on both Stine’s and Anders’ vocals are novel the first or second time you hear them, come the realisation that this is the group’s sole shtick this time out, the instances soon grate. Heart Failure might suit the gullets of a group as comparatively soulless as Girls Aloud, but compare it to Fascination and it’s apparent just how much energy and enthusiasm has bled from this band.

Always Up With You is a hit in waiting, should a dance-minded producer step in to exaggerate its floor-filling elements – like Hole in My Heart it exhibits piano-house overtones enough to trigger flickers of nostalgia amongst certain listeners. But it’s a rare instance of this album raising its pulse and stepping out of a flat-sounding comfort zone. With its makers performing like they’d rather be elsewhere, compositions finalised by playing percentages rather than the passion that fuelled their debut, The Beat Is… represents a nadir for a group once heralded as purveyors of the very brightest pop. --Mike Diver

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CD Description

Denmark popsters Alphabeat return with The Beat Is, the follow up to 2008's top five album This Is Alphabeat. The second record from the London-based six piece is chock full of pop songs including the singles "The Spell" and "Hole in My Heart".

Customer Reviews

Most Helpful Customer Reviews
4 of 4 people found the following review helpful
4.0 out of 5 stars Very Good 28 Mar 2010
Format:Audio CD
This Album is quite different in style and production to their debut one. However, although I do miss hearing the unashamed optimistic and bright sound of the band which was their first album, this new one has better production and more consistent style within the list of tracks. That's neither good nor bad, it's just the way it is. So as a result you do get an album with a sense of cohesion, whereas the first one was a more eclectic collection.

There is still that unmistakable Alphabeat groove to the tunes and harmonies, even if there is a fuller production, and believe it or not, it does actually gain from repeated listening.

Warmly recommended, but I held one star back for the fact that I do miss the cute optimistic Alphabeat that burst onto the scene a couple of years ago.
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1 of 1 people found the following review helpful
5.0 out of 5 stars ALPHABEAT THE BEAT IS - amazing!!!!!!! 23 April 2010
By S. Fox
Format:Audio CD
This is not a biased view in any way shape or form, but I have been a fan of alphabeat since the beginning for there cheesy pop tunes, there first album was really good but this takes ALPHABEAT to another level (UP)....Its such a feel good album...every song is brilliant!!

THE BEAT IS - Great intro and beat vocals sound brilliant....4/5

THE SPELL - First single from the album...Great song, great chorus, such a feel good song..Love the club remixes too that are flying about.deffinitly should of charted higher than top 20. 5/5

DJ - 3rd single to be released, ''I could be dancing, I could be dancing all night'' LOVE IT...great tune, again is such a feel good song..look out for the Video soon. 5/5

HOLE IN MY HEART - 2nd single to be released - VERY 90's sounding and such a different sound for ALPHA, great video to match a great song..sounds very different to music out there today. 5/5

CHESS - This is my least faveourite track on the album..if you have heard this song, dont base your opinion of the album on it. 2/5

HEART FAILURE - Love the sounds of the heart beating in the background :-D great song and great melody

HEATWAVE - sounds like such a summer song, great for driving round to, brilliant lyrics and again...YOU NEED TO HEAR THIS!!! 5/5

ALWAYS UP WITH YOU - Instant dance filler - amazing beat, deffinitly 1 of my favourites on the album :-D ''Uhh OOoo..Im always up with you'' T-U-N-E!! 5/5

Q&A - such a different sounding song to anything they've done before, really like this one..Its a grower.. 4/5

THE RIGHT THING - Deffinitly 1 another 'dance' fave of mine on the album....''If this is not the right thing, the right thing..
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1 of 1 people found the following review helpful
5.0 out of 5 stars Big Smile Music 6 Mar 2010
Format:Audio CD
The Danes did good again! 2008's 'This Is Alphabeat' was a perfectly
pleasant pop gem. (listening to 'Facination' still makes my tail twitch!)

With their new album 'The Beat Is...' the spell remains unbroken.
This is bright, shiny, unpretentious good-time music.
The formula is a simple one and all the better for it.

With the likes of the bouncy-castle brio of 'DJ' to contend with I need
little more convincing of its value in a living, breathing, dancing world!

Of the eleven tracks in the collection there is not a bad egg in the box.

Strong melodies, addictive four-to-the-floor beats and good-natured
lyrics bring a big smile and not a little soul to a genre that can
sometimes feel more than a tad chilly and academic.
This is pristine electro-pop unafraid to wiggle its hips and strike a pose.

Crikey! Give a listen to 'Heart Failure'. A certain 70s/80s Swedish band
would have been more than proud to have this little gem on their CV!

'Heat Wave' is another scintillating stormer of a song.
Stine Bramsen delivers one of her very best vocal performances on the album.
She really rips into it with honest, unbridled abandon!
If this track doesn't make you want to fling yourself about in a state
of wild delirium then the world might as well end tomorrow!

'Q & A' slows things down for a while. A simple but delightful tune
given life, once again, by Ms Bramsen's perfectly focussed voice.

'The Right Thing' is just what it says on the label. It's SO right
that it's hard to imagine how it could have been made any better!
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5 of 6 people found the following review helpful
5.0 out of 5 stars BACK TO THE 90'S 1 Mar 2010
Format:Audio CD
Excellant collection of 90's dance influenced pop. A very strong album.

The staccato piano riffs, good beats and very good melodies and vocals - there seems to be no fillers and plenty of songs stand out as eligible to be singles releases, and furthermore good club remixes.

Happy, fun and uplifting, I like it!
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5.0 out of 5 stars Great 27 Mar 2013
By ib
Format:Audio CD|Verified Purchase
Really like it - like all of he tracks - love at least 50% of them. Very upbeat feel - recommend it
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3.0 out of 5 stars Alphabeat-The Beat Is... 6 Feb 2013
By BorChab
Format:Audio CD|Verified Purchase
I think it's best to start this review by saying that I sort of took a chance with this CD. I was only vaguely familiar with Danish pop band Alphabeat through what I read on music sites, and "Fascination" from their debut album was really the only song of theirs that I had heard. But I'm just a sucker for northern European pop, and after hearing a couple of tracks from their sophomore record The Beat Is... (released as The Spell in their native Denmark), I decided to give it a go and ordered it. Upon first listen, I was slightly disappointed. After a few more whirls, I am less so, and what I didn't like at first has grown on me. But while I pretty much like what is on display here, I do so in spite of the flaws that I recognized and acknowledged. And no, this won't be one of those "they changed it, now it sucks" reviews that this album gets a lot here. As someone who doesn't own Alphabeat's debut LP, believe me when I say that I judged this record entirely on its' own merits.

Saying that Alphabeat are talentless would be horribly off the mark. Frontwoman Stine Bramsen has an elastic, powerful voice that's got a pleasant, if familiar quality. The other vocalist and occasional songwriter, Anders SG, compliments her well with his versatile, slightly melancholic tone. The group can write a true cracker of a song when they put their minds to it, as "Fascination" and some of the songs here readily attest. And, not least of all, they are immensely likeable, all technicolor outfits and dimpled smiles (there's a great photo in the centre of the booklet that shows the troup in all of their huggable, dorky glory). But The Beat Is... sees a lot of that talent and goodwill go to waste.
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Most Recent Customer Reviews
3.0 out of 5 stars Average second album
the first album was gold so following it up was always going to be a challenge, still this has some good tracks but was always going to be inferior to the brilliant this is... Read more
Published on 18 April 2011 by ekb
5.0 out of 5 stars The Beat Is 90s & The 80s Has Passed Away-& That's Why The Beat Is ON!
So many desperados fo today do nothing but recreate (steal, pilage) that wonderful 80s synth-heaven dream, for that's the only way they can complete something they've no idea how... Read more
Published on 26 Jan 2011 by ScottPaul ScottPaul
5.0 out of 5 stars Don't listen to the pro reviews!
Just a brilliant album the clips don't do it justice. It's even brighter and more colourful than their debut, but very focused without the calculation. Read more
Published on 9 Dec 2010 by Elusive89
4.0 out of 5 stars Fab pop
Fun upbeat album. Not quite as immediate as the first one. The tunes are there. The alphabeat posse appear to have found there older sister's record collection from the late 80's... Read more
Published on 27 Aug 2010 by Oddboy
4.0 out of 5 stars Its so good
I really Love this album, it it there best so far. I most say that the girl sing does not sound like she is danish :) The whole feeling of the songs is good. Read more
Published on 13 July 2010 by Noush
5.0 out of 5 stars The Beat is.... AWSESOME!!!
Alphabeats new album boats a more ninetees dance feel rather than there previous cheesy Euro pop album. Read more
Published on 12 July 2010 by Marnie Park
4.0 out of 5 stars great pop album
i seem to have come to Alphabeat late but a friend of mine introduced me to 'DJ' and on the strength of that I downloaded the album. Read more
Published on 29 May 2010 by Andrew Cowie
4.0 out of 5 stars "The Beat Is... Very Good"
as a new person who likes alphabeat, i think this is a great second album for one of only a number of pop bands.
if you like electro-pop, pop or alphabeats theme of music. Read more
Published on 7 April 2010 by Shawn
1.0 out of 5 stars The beat is Alphbeat
I think it is a pile of pant but my 16 year old son seems to like it. He must have got his taist in music from his mum.
Published on 5 April 2010 by Rob H
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