This original book provides a whole new way of looking at business problems and ideas. Dan Roam demonstrates how thinking with pictures can help you discover and develop new ideas, solve problems in unexpected ways, and dramatically improve your ability to share your insights with others. Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help us crystallise ideas, think outside of the box, and communicate in a way that other people simply get . Drawing on 20 years of visual problem solving combined with recent discoveries in vision science, Roam shows us how to clarify a problem or sell an idea by visually breaking it down using a simple set of visualisation tools. His strategies take advantage of everyone s innate ability to look, see, imagine and show.
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About the Author
Dan Roam is the president of Digital Roam Inc., a consultancy firm that helps businesses solve complex problems. His clients include Google, eBay, HBO, and News Corp. He lectures around the world and lives in San Francisco.
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Customer Reviews
Most Helpful Customer Reviews
7 of 7 people found the following review helpful
Format:Hardcover|Amazon Verified Purchase
I use a lot of training techniques as part of my role. this book starts off very simply and in fact I nearly gave up because it all seemed very obvious. I kept going back to it to consolidate and develop my understanding and found it to be a very powerful tool for focussing and developing ideas.
I am going to use it on some of my clients to see if it makes a difference to my own delivery and support. Great book.
I am going to use it on some of my clients to see if it makes a difference to my own delivery and support. Great book.
4 of 4 people found the following review helpful
By Beav
Format:Hardcover
I was given this book by a friend and looking at it didn't think I'd learn much from it as I consider myself quite a visual thinker already (a black pen person as Dan would call me).
However, the simple concepts and frameworks in the book really improved my skills with noticable results straight away.
I'm making all of my team read the book now!
Buy it, read it, use it. (wish I could have drawn this for you!)
However, the simple concepts and frameworks in the book really improved my skills with noticable results straight away.
I'm making all of my team read the book now!
Buy it, read it, use it. (wish I could have drawn this for you!)
8 of 10 people found the following review helpful
By Tim Ruffles
Format:Hardcover
A masterful example of a spinning out enough content to fill a napkin to book length. Takes in the standard psycho-tosh (left brain right brain etc...) you've read before to sell you the massive idea that... pictures can communicate and help you think. The irony of a hugely overlong book about visual thinking is the only pleasure I took from it.
If you must, there's a 3 image summary at the back of the book with a swiss army knife metaphor that the author has a character say 'is all I need to remember about visual thinking'.
If you must, there's a 3 image summary at the back of the book with a swiss army knife metaphor that the author has a character say 'is all I need to remember about visual thinking'.
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4.2 out of 5 stars
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Most Recent Customer Reviews
5.0 out of 5 stars
Review of book The Back of the Napkin
This book has been an eye opener for me as I loathe to making sketches. However, the author Dan Roam gently and cleverly takes one through the motions and by the middle of the book... Read more
Published 17 months ago by Mani
3.0 out of 5 stars
Useful
Arrived on time, well packed, useful book as a reference, lots of good ideas and will be a good reference for many years to come.
Published 17 months ago by Paul
4.0 out of 5 stars
As Einstein said: simple... but not too simple
I was already a fan of visual thinking (a so-called black pen person), but I still wondered what a book on this topic would look like. Read more
Published 18 months ago by Maarten de Vries
3.0 out of 5 stars
Ok but hardly earth shattering
This book is okay and by no means bad information. But it's far from revolutionary and I found it a bit obvious especially if you've read any similar stuff before. Read more
Published on 14 Jan 2011 by B
5.0 out of 5 stars
If you can make a simple drawing of it, you can probably do it.
Note: The review that follows is of the Expanded Edition, published in 2009.
I read the original (published in 2008) and then this second edition with increasing... Read more
I read the original (published in 2008) and then this second edition with increasing... Read more
Published on 2 Dec 2010 by Robert Morris
3.0 out of 5 stars
Expected better...
"The Back of the Napkin: Solving Problems and Selling Ideas with Pictures" explores the power an image can yield as a conveyor of ideas or concepts. Read more
Published on 30 Aug 2010 by Jorge Teixeira
3.0 out of 5 stars
Interesting, but somewhat simplistic.
The visual thinking frameworks presented are interesting, and the way I see them, maybe useful in some specific situations. Read more
Published on 12 Oct 2009 by Bruno P
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