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Product Description
Product Description
From deciding if the dream of sponsorship is feasible to writing appropriate letters and making sense of corporate contracts, The Athlete's Guide to Sponsorship covers every important aspect of the sponsorship game.
Inside This Book
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First Sentence
Sponsorship is a broad term which generally means to provide support to another. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
Sponsorship is a broad term which generally means to provide support to another. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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Customer Reviews
Most Helpful Customer Reviews
10 of 10 people found the following review helpful
Format:Paperback
I am a XC mountain bike racer who is just starting to get serious in the sport, and I have never been sponsored before. It helped me a great deal to understand how sponsorship usually works, and the typical deals I could get with my limited experience, as well as what to expect from a sponsorship perspective as I improved in the sport. This book is aimed at both first time sponsorship seekers and seasoned expert athletes who may not have a manager or agent to help them with seeking sponsorship. I liked it because the book includes guidelines on how to go about approaching comanies, which companies to approach, do's and dont's of engagement and negotiating, your duty as a sponsored athlete and also examples of contracts etc. It also sugests some useful ideas for sponsorship alternatives.
Although not relevant to me at this time, this book also contains sections on Team sponsorship and sponsorship for events, which may come in handy to me in the future.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
4 reviews
10 of 10 people found the following review helpful
Check list type book
2 Dec 1999
Format:Paperback
The good thing about this book is that it offers a step by step explanation of what to do to find and negotiates with sponsors. Nothing earth shattering here but it nice to have a check list to work on to make sure you are doing the job properly.
11 of 12 people found the following review helpful
Great crash course for the aspiring mercenary athlete.
3 Nov 1999
Format:Paperback
As a family man, earning serious moola was not the reason I bought this book. And that's the great thing about it. Whether your goal is to pay the bills, raise some funds or simply get some swag, this book will get you going in the right direction with *realistic* expectations. Highly recommended.
4 of 6 people found the following review helpful
Not for everyone
29 Mar 2002
Format:Paperback
If you are a mountain bike racer who knows little to nothing about sponsorship, you'll be fascinated by this book. If you are not, you'll be disappointed. Not being the former, I am the latter.
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