- Hardcover: 219 pages
- Publisher: Bonus Books Inc (31 July 1993)
- Language English
- ISBN-10: 1566250900
- ISBN-13: 978-1566250900
- Product Dimensions: 23.5 x 15.8 x 2.1 cm
- Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 317,686 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
Low on philosophy, high on nuts-and-bolts-this book fills an urgent void. Major gifts is one of the most important factors in philanthropy. Strangely, there has been a comprehensive and effective handbook published-until now. Here is an extensive review of strategic cultivation that moves a prospect to higher and higher levels. The methodology is fail-proof and makes certain you keep on track. If you're already a gifted solicitor, you'll want this book to make you better. If you're just beginning, this will launch you to sure success. It is ideal for both staff and volunteers.
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Customer Reviews
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Hardcover
This book was loaned to me and now I have got to have a copy for my own library! Sturtevant not only tells what he is doing he tells us why and starts at the very beginning. He draws extensively on other heavyweight fundraising authors so reading this book is really giving you the info from 3 or 4 of the top fundraisers in the country. A "must have" in any development office.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
5 reviews
35 of 40 people found the following review helpful
Excellant compilation of knowledge on donor cultivation.
3 Nov 1998
Format:Hardcover
This book was loaned to me and now I have got to have a copy for my own library! Sturtevant not only tells what he is doing he tells us why and starts at the very beginning. He draws extensively on other heavyweight fundraising authors so reading this book is really giving you the info from 3 or 4 of the top fundraisers in the country. A "must have" in any development office.
6 of 6 people found the following review helpful
A great resource for board, staff & volunteers
30 Oct 2002
Format:Hardcover
If you believe that the best fundraising comes from personalized stewardship, you should read this book. Sturtevant takes his years of experience in the higher education fundraising circle, and translates many of the best practices into a format that anyone can use. He offers a great understanding to the novice fundraiser (be they board, staff or volunteer) and really helps humanize an otherwise scary endeavor.
Even the seasoned fundraiser will learn much from his experience, though you may notice redundancy toward the beginning of the last half of the book. Skip over the stuff you know, and you will still be pleased with the outcome.
I've successfully used this book to help train members of my board and to aid in the development of a pro-fundraising philosophy around the office.
Worth the Price?
23 April 2006
Format:Hardcover
Good book for someone getting started in major gift fundraising. Also a good refresher for the old pro, but same information is availabe in other books at a significantly lower price.
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