“Fred is passionate about his profession and his desire to teach is infectious – what a great tool!”
Michel Roux Jr – Le Gavroche and TV chef
“People – including many restaurateurs – underestimate the huge impact that service can have on a diner’s experience. It’s certainly not all about the food. Good, warm service can ensure regular customers (any restaurant’s Holy Grail), and bad, indifferent service can send people away in droves. Fred Sirieix’s unique, intriguing and involving new board game allows senior management to instil the very best practices into every staff member, with humour and integrity. Any restaurant with ambition should invest in one – it will repay itself many times over with a happy, loyal clientele.”
Marina O’Loughlin – Restaurant critic and travel writer
“Fred Sirieix is a dynamic restaurant professional who inspires with his energy and enthusiasm. The Art of Service is Fred in a box.”
Russell Norman – Polpo Soho and Spuntino
The Art of Service is the training manual for the award winning training board game called The Art of Service (the game can be purchased from The Art of Service website: http://theartofservice.co.uk). The Art of Service was created by Fred Sirieix who co-hosted the television series about service and hospitality on BBC2-Michel Roux's Service. It is a training tool for restaurant and hotel owners, F&B directors and hospitality lecturers. It embodies the very essence of what hospitality and service are about and shows how to achieve quality and excellence in your organisation. It’s a fun, creative, participatory and powerful training tool that covers all there is to know about the business. Suitable for staff at all levels, it will help you to deliver the highest standards, consistently and continuously. It is recommended you modify and adapt the game to suit your business. The Art of Service is universal, but you also want to do it ‘your’ way.
Essentially, this training tool is about the people in your business – how they
perform and how they represent you and what your business stands for. One of the main goals of the game is to align each individual with the organisation as a whole. All staff need to understand their own role (where it starts and ends), and the role of every other person in the organisation. The game is in two parts. The first part is a simple Pairing Game to introduce basic concepts: business vision, mission, objectives and values and the Ten Golden Rules of service. You will know what you want your business to achieve, how you will go about it and how you will measure success. But it is vital to convey your vision clearly to your staff so that they know what is expected of them. The game provides the perfect platform for this communication.
In the second and main part – the Restaurant Game – participants follow the
traditional guest journey, from the moment a guest books a table to the moment he or she leaves the restaurant. Issues such as staff skills and knowledge, as well as the beliefs and attitudes required for success, are all addressed. Above all, the experience ‘raises the bar’ by teaching staff exactly how to meet guests’ expectations, as well as helping management to get the best out of their staff. The Art of Service provides an inspired and creative approach to learning and an effective way to evaluate and measure success at any time. To summarise, The Art of Service is about:
- motivating and inspiring your staff
- getting every single member of your team to play their part fully
- consistency, continuous improvement and perfection
- creating a culture of ownership, teamwork, integrity and urgency
- ensuring the business and commercial objectives are met while at the same time
- ensuring total guest satisfaction
Enjoy the game, and may you all become Masters of The Art of Service!