I was sitting in New York at JFK airport in November 2010, bored stiff. I bought a copy of the FT. (International edition] In this was a review of the above book:
" Iyengar, a psychologist and professor at Columbia Business School, is a pioneer in the study of how we make choices, and her book is in a class apart from the pop- psych ramblings that clog the bookshelves. An erudite and elegant investigation of choice and its effect on issues, such as marketing, employment and healthcare."
So I bought the book because of the review. The content is stimulating and will certainly encourage you, to think about the decisions/choices that you make across all aspects of your life
The author has a tendency to drift from one concept/idea to another. The book I found, also did not fully come across as a cohesive, integated whole, this was most apparent towards the end. One of the strengths of the book, is the extensive literature, research and range of people she has used, in putting this very readable book together.
The very extensive reviews in the US are broadly positive. (See Amazon.com) However some refer to other books, on this sort of topic which some reviewers say are worth considering/better than this one. I have not read the alternatives that are put forward, but have bought some 200+ books from Amazon, over the past few years and reviewed 100+ and regard this as a reasonable buy. My rating is somewhere between 3-4 stars.
In one review in the US the author is described as a " brave and determined women," yes, this most certainly comes across after reading the book. Despite her blindness she has written, a surprising and insightful book. The last part of the book needs pulling together more effectively, to do justice to the content which is generally of good quality.
Stan Felstead - Interchange Resources UK.