- Paperback: 608 pages
- Publisher: O'Reilly Media; 1 edition (28 Oct 2009)
- Language English
- ISBN-10: 0596518862
- ISBN-13: 978-0596518868
- Product Dimensions: 23.4 x 17.8 x 3.3 cm
- Average Customer Review: 4.6 out of 5 stars See all reviews (35 customer reviews)
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Amazon Bestsellers Rank:
64,981 in Books (See Top 100 in Books)
- #3 in Books > Computers & Internet > Computer Science > Programming > Languages > Java > Web Services
- #31 in Books > Computers & Internet > Digital Lifestyle > Internet Searching
- #44 in Books > Computers & Internet > Computer Science > Programming > Languages > HTML & XHTML
- See Complete Table of Contents
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More About the Authors
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Product Description
Book Description
Mastering Search Engine Optimization
Product Description
Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced.
- Comprehend SEO’s many intricacies and complexities
- Explore the underlying theory and inner workings of search engines
- Understand the role of social media, user data, and links
- Discover tools to track results and measure success
- Recognize how changes to your site can confuse search engines
- Learn to build a competent SEO team with defined roles
- Glimpse the future of search and the SEO industry
Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides.
Inside This Book
(Learn More)
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Customer Reviews
Most Helpful Customer Reviews
16 of 16 people found the following review helpful
Format:Paperback
I've many books on this subject, but none cover the nitty gritty with such clarity as this book does.
The authors are seasoned experts, but have done their homework to make sure that their information and advice is up to date and relevant.
If you want one book that will describe SEO from every angle, with easy to follow text and graphics, and links to the best info online, this is the book.
This is the only one you'll need.
The authors are seasoned experts, but have done their homework to make sure that their information and advice is up to date and relevant.
If you want one book that will describe SEO from every angle, with easy to follow text and graphics, and links to the best info online, this is the book.
This is the only one you'll need.
13 of 14 people found the following review helpful
Format:Paperback
It is impossible to engage with the SEO discipline without encountering Rand Fishkin and SEOmoz, whose work represents the heart and soul of the online SEO community at the time of writing. I therefore expected this book to be excellent and I was not disappointed. SEO is in fact both an art and a science and O'Reilly et al. clearly recognise it as such. Indeed I think the authors emerge as both artists and scientists, with industry-leading, expert insights and intuitions that make this a must-read for search engine optimisation study and practice. It could be considered a seminal work in the brand new academic discipline that is transforming real-world business right now. There is ample practical advice - from people who eat, sleep and breathe SEO art and science every day. Therefore this is one of the best texts I have ever read on the subject: if you only buy one SEO book make it this one.
4 of 4 people found the following review helpful
Format:Paperback
I was advised by a colleague that this book would get my site to the top of the rankings and not to muck about with any others - I respect his opinion so I bought it.
Why oh why did I not buy it the few weeks earlier when he recommended it - I would be those weeks ahead?
The language is clear, precise and well written. it is not a flowing bouncy style of book and take it subject very seriously. It is without doubt a refrence book, a manual and a Bible to all things SEO and the contributors are all experts in their field.
Bad bits, downsides - I know of none and only by looking for something negative can I state that, in this fast moving area of technology, it must be due another edition soon
I cannot praise this book more highly - it is without doubt the MOST INFLUENTIAL book I have ever read
Why oh why did I not buy it the few weeks earlier when he recommended it - I would be those weeks ahead?
The language is clear, precise and well written. it is not a flowing bouncy style of book and take it subject very seriously. It is without doubt a refrence book, a manual and a Bible to all things SEO and the contributors are all experts in their field.
Bad bits, downsides - I know of none and only by looking for something negative can I state that, in this fast moving area of technology, it must be due another edition soon
I cannot praise this book more highly - it is without doubt the MOST INFLUENTIAL book I have ever read
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Most Recent Customer Reviews
Clear, easy to read advice (if a little repetitive)
I already had a basic grasp of SEO before reading this book. I wanted it to give me a bit more idea of the theory behind things and how to go about SEO in a more systematic manner. Read more
Published 28 days ago by P. M. Skelton
Up to date?
Make sure you get THE LATEST VERSION of this book or like me you will find references to Firefox plugins or Google SEO advanced search techniques that no longer exist. Read more
Published 1 month ago by Mr. Richard I. Calvert
Fantastic Tool to have in your Arsenal
I have just recently started my own web site and really wanted to take it seriously. I was in the British Army and sustained a serious spinal injury, so due to obvious limitations,... Read more
Published 3 months ago by Harry
Why spoil a great book with small print :(
This is a great book for what I was looking for, it goes into the subject of seo and explains everything one need's to know. Read more
Published 3 months ago by mrpity
Poor quality for an O'Reilly publication
Once upon a time one simply bought a book because it was published by O'Reilly and the book became known in the industrry by the techies by the animal on the cover. Read more
Published 5 months ago by Malcolm Smith
Gosh this book is Good!
I know this book is a couple of years old, but it was recommended to me the other day and as an SEO check list it is brilliant. Read more
Published 6 months ago by Caroline Skerry
A Great Read!
If you are struggling to get to terms with SEO concepts then buy this book. I agree with some of the other reviewers about some of the diagrams and graphics but the quality content... Read more
Published 6 months ago by ramsuk
EXCELLENT
Great Book, easy to read, structured well - detailed & up to date - a must buy for any online marketer
Published 7 months ago by Ben
Great Book For Management With Little IT Knowledge
I bought this book based on the current recommendations on site, though was a little apprehensive as I have no IT knowledge - apart from talking to the IT and web marketing... Read more
Published 8 months ago by Brdster
The Art of SEO
This is the bible of Search Engine Optimisation, with over 500 pages of detailed analysis. Highly recommended as a reference to propel your website to the top of Google and other... Read more
Published 9 months ago by Mr Alan Gray
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