- Paperback: 608 pages
- Publisher: O'Reilly Media; 1 edition (31 Oct. 2009)
- Language: English
- ISBN-10: 0596518862
- ISBN-13: 978-0596518868
- Product Dimensions: 17.8 x 3.3 x 23.3 cm
- Average Customer Review: 4.5 out of 5 stars See all reviews (44 customer reviews)
- Amazon Bestsellers Rank: 266,720 in Books (See Top 100 in Books)
- See Complete Table of Contents
The Art of SEO (Theory in Practice (O'Reilly)) Paperback – 31 Oct 2009
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Mastering Search Engine Optimization
About the Author
Eric Enge is the President of Stone Temple Consulting, a leading SEO consulting firm with offices in Boston and Northern California. Eric is a regular speaker at search industry conferences, such as Search Engine Strategies (SES), Search Marketing Expo (SMX), and Webmaster World. Eric also makes regular contributions on the topic of SEO to Search Engine Land and Search Engine Watch, SEOmoz, and his own blogs. Eric is particularly known for his in depth interviews of major players in the search engine industry including dozens of people who work in senior capacities at the search engines. Eric is also asked to make guest contributions to Website magazine, other SEO related blogs and news web sites, and is a senior editor for the SEO section of the Search Engine Marketing Journal.
Stephan Spencer is founder and President of the highly-respected SEO firm Netconcepts. Clients include Discovery Channel, HSN, AOL, CNET, and SuperPages.com, to name a few. He is inventor of Netconcepts' automated, pay-for-performance SEO technology platform GravityStream which powers the natural search channel for online retailers such as Cabela's and Northern Tool. Stephan is a regular contributor to Search Engine Land, Multichannel Merchant, Practical Ecommerce and MarketingProfs, among others. Stephan is a sought-after conference presenter who's spoken on SEO at hundreds of events across the globe for organizations such as the DMA, the AMA, Shop.org, Internet Retailer, SMX, IncisiveMedia (Search Engine Strategies), O'Reilly/TechWeb, PubCon, ECMOD, IQPC and IIR. Stephan is an avid blogger. He blogs primarily on his own blog, Stephan Spencer's Scatterings. But his posts can also be found on Searchlight (part of the CNET Blog Network), Shop.org Blog, Natural Search Blog, BusinessBlogConsulting.com, MarketingProfs Daily Fix, Changes For Good, and Google.
Rand Fishkin is the CEO & Co-Founder of SEOmoz, a leader in the field of search engine optimization tools, resources & community. In 2009, he was named among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek, and has been written about it in the Seattle Times, Newsweek and the New York Times among others. Rand has keynoted conferences on search from Sydney to Reykjavik, Montreal to Munich and spoken at dozens of shows around the world. He's particularly passionate about the SEOmoz blog, read by tens of thousands of search professionals each day. In his miniscule spare time, Rand enjoys the company of his amazing wife, Geraldine.
Jessie Stricchiola is a search industry veteran and founder and CEO of the highly-respected SEO firm Alchemist Media, Inc., consistently recognized by BtoB Magazine as one of the top search marketing vendors in the US. Jessie lectures extensively on all matters related to SEO and search at leading industry conferences worldwide, including ad:tech, SMX, Incisive Media's Search Engine Strategies, O'Reilly Media's Web 2.0 Summit, Webmaster World's PubCon, Shop.org, Stanford's Web Publishing Workshop and others. She is one of the original nine founders of SEMPO (Search Engine Marketing Professional Organization), serving two years on the Board of Directors for the organization while chairing the Membership Committee. Jessie is widely recognized for identifying and publicizing the first case of PPC click fraud in 2001, and her subsequent work to combat the issue has been featured in numerous media outlets including The Wall Street Journal, Inc. Magazine, and NPR. Jessie has served as an expert consultant and witness on various internet and search-related litigation involving SEO and paid search, as well as patent, trademark, and copyright infringement on the web.
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Top Customer Reviews
The authors are seasoned experts, but have done their homework to make sure that their information and advice is up to date and relevant.
If you want one book that will describe SEO from every angle, with easy to follow text and graphics, and links to the best info online, this is the book.
This is the only one you'll need.
Having said all that, for the following reasons, I could not give the book five stars.
(1) Some information is repeated many times throughout the book (which isn't too bad a thing).
(2) A very heavy emphasis is paid on company strategies (which is great for companies but not for the average reader).
(3) Sometimes, subjects are mentioned before they have been explained, after which it is stated that the subjects will be explained later on in the book.
(4) Quite a few of the illustrations are completely useless. In some instances, they are too small, while in other instances, their lack of colour makes them impossible to read. How is it that the publishers missed this major fault?
(5) Either I'm going crazy or some of the illustrations don't match the text, as if the authors revised the text but forgot to change the illustrations.
Overall, I highly recommend this book. If the illustrations were better, I would have given it top marks.
I am a newbie to the world of SEO and I have found this book very readable, without the flow interrupted by 100's of quaint stories which seem to litter many 'use the Internet to get rich!' text books. The book is quite substantive tome (574 pages in the index) but I certainly was happy to ready it from cover to cover. Having done that, I am sure that I will be dipping to the book to reference specific sections as my familiarity and involvement with SEO grows.
I suspect that the text will not be very helpful for those already sleeping and breathing SEO already. The book deals with the fundamentals - which is perfect for me but possibly not the `get a real-life, you SEO geek!' type.
Overall, I consider the money paid for this book as an investment, not a capital cost.
Why oh why did I not buy it the few weeks earlier when he recommended it - I would be those weeks ahead?
The language is clear, precise and well written. it is not a flowing bouncy style of book and take it subject very seriously. It is without doubt a refrence book, a manual and a Bible to all things SEO and the contributors are all experts in their field.
Bad bits, downsides - I know of none and only by looking for something negative can I state that, in this fast moving area of technology, it must be due another edition soon
I cannot praise this book more highly - it is without doubt the MOST INFLUENTIAL book I have ever read
I have now read this book back to front at least twice and is indespensible as a reference book.
I have only docked one star as it references to SEO teams, consulting and company strategies a little too much. I suspect a lot of people buying this will simply want to optimise personal sites.
Still it is an excellent book and at [...] worth every penny
In summary, a good book.
Most Recent Customer Reviews
Great book worth a read brilliant delivery service driver was sound, and service by Amazon was amazing. Read morePublished 7 months ago by wayne szabo
Excellent very nice book., The book delivered on time in a high conditionPublished 9 months ago by Sevinos
VERY wordy and long drawn out manual. Should contain quick reference guides etc to make it easier. This aint for a beginner.Published 11 months ago by Declan Fennelly
This text book is very useful as i am currently using it to improve my SEO skills on my eCommerce modulePublished 15 months ago by reek Haq
I've read the entire book a few years back. I gain a good understanding - thanks. But this book should be much smaller and to the point instead of being so fat.Published 16 months ago by Mat
Amazingly detailed book, I am sure with the fast paced movement of SEO and constant Google Algorithm updates that some of this information is not relevant any more, however take... Read morePublished 23 months ago by Mr-Tizz
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