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The Art of the Start: The Time-tested, Battle-hardened Guide for Anyone Starting Anything Audio CD – Audiobook, CD, Unabridged


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Product details

  • Audio CD
  • Publisher: Tantor Media, Inc; Library ed edition (5 Jan. 2009)
  • Language: English
  • ISBN-10: 1400140633
  • ISBN-13: 978-1400140633
  • Product Dimensions: 17 x 2.3 x 16.3 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Bestsellers Rank: 2,175,685 in Books (See Top 100 in Books)

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Synopsis

Explains how to transform ideas into action, offering a step-by-step approach to launching great products, services, and companies and demonstrating how managers can unleash a creative approach to business at established companies. --This text refers to the Hardcover edition.

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GIST (GREAT IDEAS FOR STARTING THINGS) use a top-ten list format for all my speeches, and I would love to begin this book with a top-ten list of the most important things an entrepreneur must accomplish. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

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Most Helpful Customer Reviews

27 of 28 people found the following review helpful By Rolf Dobelli TOP 1000 REVIEWER on 20 July 2005
Format: Hardcover
This is not a manual, but rather a collection of mostly useful tips for people who wish to start businesses, or even, as author Guy Kawasaki claims, other sorts of projects, including nonprofit organizations. Kawasaki may overuse business-babble such as "bootstrapping" or "rainmaking" (in fact, he recommends coming up with a brand name that can enter the language as a verb, such as Google or Xerox) - but his style is good-natured and humorous. The chapters are divided accessibly with subheads, charts, bullet points, "minichapters," answers to "Frequently Avoided Questions" and reading lists, making it easy to find important points. Many of Kawasaki's "exercises" are tongue-in-cheek, like, "Go to eBay and search for used Aeron chairs." He got his start working at Apple Computer, marketing early MacIntoshes, and he now runs a venture capital firm, Garage Technology Ventures. He refers to both frequently, and most of the book's examples come from these venues, not from inside knowledge of other start-ups, even though the author has been involved in several. This isn't the only book you'll need to read when you decide to start a business, but we find that its iconoclastic pointers are useful and fun, and its sections on pitching, recruiting and branding, in particular, apply to businesses of any size.
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7 of 7 people found the following review helpful By R. Rosini on 17 May 2005
Format: Hardcover
A very good practical book for startups and those who plan who start one. Many books miss completely the point, having been written when the memory of the bootstrapping effort has faded, or by people who had almost bottomless marketing funds. This books assumes that you're cash strapped and looking for external equity financing.
It's also nice that it covers a section on charities although the intended audience are technology companies.
In my opinion, this is the only "operational" book you need for a startup, while the others should be focused on the specific market you're after (i.e. like G. Moore's Crossing the Chasm if you're in technology).
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Format: Hardcover
This book was written primarily for technology start ups. Author has been operating one of the Venture capitalist firm located on the west coast of US so he has some first-hand knowledge and experience about various aspects of a start-up company looking for funding.

What impressed me most about this book is the solid pitching advice he gave to readers. He indicated most obvious mistakes most of the start up companies do while pitching. Business partnerships was also emphasized and authors indicated that past Innovations usually are products of multiple minds despite what history books says. He gave Thomas Edison (Light Bulb), Steve Jobs (Macintosh) and Richard Branson (Virgin Airlines) as examples. Business partnerships or soulmates as he states it are essential if you want to be a successfull entrepreneur.

There is some solid advice about writing a business plan too. Once again, he pointed out obvious logic mistakes most of the start ups are into. Bootstrapping, in better words saving on everything you can while in the initial phases of a company is the way to go. There is some recruiting of top talent advice too but it is mostly aimed for the top positions; anyone titled like CXO.

If you are ever thought about initiating a business whether technology, off-line or online, I think this book has some valuable advice you can find lots of practical and right away use.
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15 of 18 people found the following review helpful By Colin Towns on 6 Jan. 2005
Format: Hardcover
I got this book for free through one of Guy's investment companies ([...]
However I would have gladly paid double the amazon price!
If you are starting a new business or are in the throws of setting something up, take the time to read this. It's one of the most practical guides there is and is the ONLY one that I've immediately started re-reading after finishing it.
It will certainly put things into context when times get tough in your new business.
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1 of 1 people found the following review helpful By tartanfeet on 6 Nov. 2013
Format: Hardcover Verified Purchase
I hesitate to say the legend that is GK is in any way mediocre or what he says obvious, but this book needed to be a bit deeper. Perhaps it just needs an update, 2004 seems a long time ago. It could be much shorter and still have the same content.

Check our Bill Aulet's book, Disciplined Entrepreneurship: 24 Steps to a Successful Startup which has come out of MIT's Sloan School. It came out in July 2013, and is very good.
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1 of 1 people found the following review helpful By Peter Martin Hartwig on 26 May 2009
Format: Hardcover
Kawasaki writes in a really easy to read and engaging language, and has structured the book very well. I'm starting a business now, so it was very motivational and inspiring to read this book. My only caveat is that towards the end, it get slightly repetitive. But all in all, if you're interested in starting a business, and executing on strategies, get this book.
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1 of 1 people found the following review helpful By Tino on 3 Nov. 2011
Format: Hardcover
There's surely too much unfounded hype around this book. It has some useful insights, perhaps at a rate of 30/70 where 30 is great and 70 useless.
This book has pages and pages of blatantly basic advice, like how to send emails!
it could have easily be cut down by half and you wouldn't even notice.
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By hnanne on 10 Aug. 2009
Format: Hardcover
This book will give you the important facts and guidelines to create any business or internal project. Guy goes right to the point on all the topics reviewed, and constantly gives relevant anecdotes regarding the topic in hand which give you the confidence to go ahead and do it.

This book is highly recommended to anyone writing a business plan, creating an elevator pitch, creating the power-point, looking for funding, recently started a business, etc. I would even recommend it to someone who has an established business, just so he can review his previews steps and see if there's anything he could be doing better.
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