Whatever possessed Joanna Finkelstein to present this book to a publisher, and whatever possessed a publisher to present it to the public?
Replete with references to films and popular culture, this academic treatise is little more than a superficial survey of the notion of identity in what appears to be an entirely random reading of modern culture. Very few of the references to films or books are accompanied with any kind of analysis, and what there is rarely goes beyond the level of a Radio Times review. The chapter on Martin Guerre begins promisingly enough, but once Finkelstein has told the story, she seems to have run out of any desire to develop it.
If it were a lightweight book of popular observation, this might be acceptable, but it lacks the fundamental quality of being entertaining.
There are also some significant lapses of critical judgement in this book. Finkelstein flips between examples from real life and examples from literature and film without clearly drawing a distinction between the two. Given that the book purports to unpick different layers of representation, this failure is particularly problematic. Where Finkelstein should be clarifying, she is in fact obfusticating.
All in all, 'The Art of Self Invention' gives the impression of being a very, very long undergraduate essay. It may be of great value in reminding the author what she has seen and read, but it is too unscientific to be considered a survey, and the lack of analysis means it has little to offer other readers. We would usually expect an academic to move from survey to analysis to insights to conclusions. A scholarly journal might well publish survey with analysis, but a book owes it to the reader to at least move to some kind of insights and conclusions. Regrettably, the publisher's review (on which basis I ordered the book) makes the claim that it goes beyond even that to become a 'manual' of style and manners. It simply does not do this.
All this would be forgiveable if Joanna Finkelstein were breaking new ground. But she is not: there are already many books which go much further on the subject of image and identity. This adds nothing to mankind's overall knowledge of the subject.
Recommendation: if you are interested in this subject, buy one of the other shorter, more informative and more entertaining books.